Reporting into the Business Development Manager, you will assist Red Bull in expanding product availability through conducting audits, capturing in-store insights and supporting the implementation of changes in-store with the objective of increasing visibility of our brand resulting in sales growth. Your main priority is capturing information on the current state of your territory through our audit process and then developing accounts across all the segments of business.
Job DescriptionACCOUNT AUDITING
Conduct daily account audits, including an examination of a store’s current beverage situation to assess overall state of business, whether we are being sold, and future potential.
Capture insights including beverage availability, energy drink availability, current means of distribution, product sourcing (if/where the account is purchasing Red Bull from)/pricing, distribution preferences and any potential gaps or challenge).
Create a clear view of a store's operations, allowing us to make decisions that can enhance performance. Information capture will help reconcile our existing account base, understand market conditions and dynamics, and inform future business cases.
Provide insights and help identify areas where improvements can be made, such as optimizing SKU availability or cold equipment.
Follow-up with stores to ensure implementation of changes.
IDENTIFY BUSINESS OPPORTUNITIES
You will provide feedback and recommendations to the leadership team regarding competitive threats and business opportunities, while also completing all necessary administrative tasks.
You will utilize audit tools to report on in-store metrics.
Performing management-assigned tasks, identifying alternative market routes for potential future distribution agreements, and working locally to finalize and accelerate distribution processes will be essential for success in this role.
CUSTOMER PROSPECTING
You will take charge of a designated account base within a specified geographic area, which includes traditional On-Premise and Off-Premise stores as well as Non-Traditional outlets.
You will build strong relationships with new customers on assigned routes, ensuring premium execution in outlets according to the channel and segment strategy.
You will enhance execution standards by prioritizing the availability of the appropriate product assortment.
FIELD WORK
Visits to accounts based on routing
Survey completion
Follow-up appointments
Cold call visits: visiting stores off-route (opportunity)
Asset tagging using the PAT app
PRIORITIES
Thoroughly complete audit in assigned territory.
Improve SKU availability, focusing on the Core 4 (ED, SF, Sea Blue, Yellow).
Ensure competitive pricing by utilizing SRPs and EDLPs.
Enhance in-store execution and boost brand visibility.
Goals include: weekly calls completed, new accounts opened, new points of Distribution secured, Core stores secured with ED/SF, chilled availability secured.
QualificationsEXPERIENCE, KNOWLEDGE, & EDUCATION (IF APPLICABLE) REQUIRED
1+ years of experience in the beverage industry, gastronomy, hospitality and catering, marketing, sales, or as your own boss.
Must be at least 21 years of age to satisfy the essential functions of this job • Valid driver’s license • Commercial awareness and basic understanding of commercial math.
You will work flexible hours, evenings, weekends, and some holidays, excelling at autonomy.
Bachelor's degree preferred or equivalent work experience.
Fluency in English; additional languages an advantage.
Additional InformationThis position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $69,000 - 103,500 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.
Skills Required
- 1+ years of experience in the beverage industry, gastronomy, hospitality, catering, marketing, sales, or as an independent business owner
- Must be at least 21 years of age
- Valid driver's license
- Commercial awareness and basic understanding of commercial math
- Ability to work flexible hours including evenings, weekends, and some holidays; able to work autonomously
- Fluency in English (additional languages an advantage)
- Bachelor's degree preferred or equivalent work experience
- Authorized to work in the United States (U.S. citizen, U.S. permanent resident, or currently authorized on a valid visa)
Red Bull Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Red Bull and has not been reviewed or approved by Red Bull.
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Healthcare Strength — Health coverage is characterized by comprehensive medical, dental, and vision plans alongside robust mental health access, including up to 25 free coaching/therapy sessions and digital physical therapy. Wellness initiatives such as gym subsidies, on-site fitness classes, and Fit For Flight further enhance overall healthcare value.
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Parental & Family Support — Family supports include paid family leave, incentives for healthy pregnancies, coverage for doulas/midwives, free breast milk shipment, and caregiving resources like subsidized back-up care. Adoption and surrogacy reimbursement up to $25,000 and parenting support tools broaden accessibility across family stages.
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Leave & Time Off Breadth — Paid time off is positioned as generous, typically ranging from 20–30 days annually, with Red Bull North America noted at 36 days. A paid holiday schedule complements vacation and leave options.
Red Bull Insights
What We Do
Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
