Business Development Specialist I - North Carolina

Primary Function
The Business Development Specialist I supports revenue growth by identifying, developing, and advancing sales opportunities through proactive prospecting, lead management, customer engagement, and market intelligence activities. This role serves as a key link between prospective customers and the sales team, ensuring accurate information, timely follow-up, and effective territory development to support business objectives. 

Essential Duties

Lead Generation & Prospecting 

• Contact customers and prospects seeking material handling products and services 
• Qualify leads and identify viable sales opportunities 
• Research new and expanding facilities to identify potential business opportunities 
• Obtain key customer contacts and secure appointments on behalf of sales representatives 
• Generate sales leads for relationship accounts and target accounts as requested 

Customer Engagement & Sales Support 

• Conduct telephone sales calls to promote marketing campaigns, company programs, and events 
• Follow up with customers and prospects through phone, email, and direct mail communications 
• Document customer and prospect information and communicate opportunities to the appropriate sales manager or sales representative in a timely manner 
• Represent the company professionally in all customer interactions 

CRM & Market Intelligence 

• Gather customer and prospect information to maintain CRM records and market intelligence 
• Maintain accurate account and opportunity data within the CRM system 
• Collect and update customer, contact, and market information to support sales activities 

Reporting & Business Analysis 

• Evaluate lead sources to assess effectiveness and return on investment 
• Prepare win/loss reporting and sales performance analyses 
• Analyze sales and market data to support business development strategies and decision-making 

Minimum Requirements

Education

Associate degree or equivalent experience. 

Work Experience

• 0-2+ year’s general customer service experience, inside sales or business development.  

Physical

• Must be able to sit for long periods of time. 

Other

• Excellent professional and energetic customer service skills. 
• Outreach background preferred. 
• Strong telephone skills. 
• General knowledge of our product line and market environment.  
• Experience with CRM and mapping customer journey a plus. 
• General computer knowledge with intermediate word processing skills 

This job description is not intended to be all-inclusive.  Your supervisor may request and assign you similar duties.  Any major modification of this job role requires Human Resources approval. 

Gregory Poole Equipment Company is an Equal Opportunity/Affirmative Action employer and will consider all qualified applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.