Business Development Representative

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McKinney, TX, USA
In-Office
Software
The Role

About Us:

Cytracom delivers infrastructure software purpose-built to empower managed service providers (MSPs) and IT professionals (ITSPs) with cloud solutions that connect and secure both traditional and hybrid workforces.
Our secure access service edge (SASE) solution provides identity-based network security and connectivity within a single platform that enables businesses to deploy zero-trust networks, enforce compliance and eliminate traditional firewalls and VPNs.
Our unified communications suite (UCaaS) uniquely aligns with the operating needs of MSPs and enables their customers to experience seamless communication and collaboration regardless of physical location

Here's a closer look at this key role:

The Business Development Representative (BDR) plays a critical role in expanding Cytracom’s reach by identifying and engaging new MSP partners, while strengthening relationships with our existing partner ecosystem. This is a high-energy, outward-facing role that blends outbound prospecting with brand representation at strategic industry events.
The BDR’s mission is to consistently grow Cytracom’s partner base by generating and qualifying leads, nurturing early-stage relationships, and advancing partners into our sales funnel and VIP Program. Success in this role requires urgency, creativity, and a strong sense of ownership over Cytracom’s first impression with new partners.

Responsibilities:

  • Represent Cytracom at industry events, trade shows, and partner meetups to build relationships and generate leads.
  • Conduct proactive outbound prospecting via phone, email, and digital platforms to identify new business opportunities.
  • Follow up quickly and thoroughly on all leads from marketing campaigns, events, and referrals.
  • Participate in New Partner Meetings (NPMs), onboarding sessions, and ongoing follow-ups to ensure strong early engagement.
  • Build rapport with partner stakeholders and help guide them toward deeper engagement and VIP Program participation.
  • Communicate Cytracom’s value proposition with energy, clarity, and authenticity.
  • Collaborate cross-functionally with Sales, Channel, and Marketing teams to qualify opportunities and coordinate partner handoffs.
  • Maintain accurate and timely documentation of all partner activity and engagement in the CRM.

Attributes for Success:

  • Hunter Mentality: Thrives on identifying and pursuing new business opportunities.
  • Hungry & Aggressive: Motivated to exceed goals and drive measurable growth.
  • Outgoing & Energetic: Builds connections quickly and easily in both virtual and in-person settings.
  • Fast-Paced Operator: Comfortable working in a high-activity, rapidly evolving environment.
  • Problem Solver: Able to overcome objections, resolve partner concerns, and navigate ambiguity.
  • Brand Advocate: Passionately represents Cytracom with professionalism and consistency.

Our Benefits:

    • Medical, dental, and vision insurance is available
    • 401K
    • Disability and Life insurance
    • Paid vacations and holidays
    • Flexible PTO policy
    • Casual, laid-back work environment
    • Free refreshments
    • Standing desks

    Cytracom, LLC is an Equal Opportunity Employer and supports a diverse, inclusive work environment. All qualified applicants will receive consideration for employment without regard to protected characteristics, including race, color, religion, sex, national origin, disability, veteran status, sexual orientation, gender identity or age.

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    The Company
    HQ: Allen, TX
    79 Employees
    Year Founded: 2008

    What We Do

    CYTRACOM makes business connectivity and network security simple for MSPs across North America. With a reliable platform built on flexible, cloud-based technology, CYTRACOM delivers fully managed, enterprise-grade voice, network, and security solutions. The company is committed to a 100% channel-focused go-to-market model. As the move to the cloud continues, Cytracom enables partners to expand their portfolios and ultimately extend their reach and revenue with end-to-end managed services. Unparalleled tools, support, and training gives partners an advantage over the competition, reinforcing Cytracom's commitment to their success and confidence in its solution.

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