The Role
Generates and qualifies B2B leads through outbound calls, LinkedIn, campaigns, and prospect research. Schedules meetings, manages the sales pipeline, nurtures prospects, supports cross-selling, and collaborates with Business Development colleagues. Maintains accurate Salesforce CRM records, forecasting, and reporting while meeting activity and sales targets. The role requires strong communication, organization, relationship-building, and consultative selling skills.
Summary Generated by Built In
With over 30 years’ experience, CHAS is the trusted health and safety certification specialist for construction and the public sector. Founded by Merton Council, we help contractors pre-qualify for projects and give clients easy access to over 30,000 compliant contractors.
We set the standard for excellence. Our audits align with major legislation and recognised standards, making compliance simple.
We're looking for a motivated and commercially minded Business Development Representative to join our growing CHAS team in Cardiff. This is a fantastic opportunity for a driven sales professional who enjoys building relationships, uncovering opportunities, and helping organisations find solutions that support their business goals.
We're looking for a motivated and commercially minded Business Development Representative to join our growing CHAS team in Cardiff. This is a fantastic opportunity for a driven sales professional who enjoys building relationships, uncovering opportunities, and helping organisations find solutions that support their business goals.
As a BDR, you'll play a key role in generating new business opportunities, qualifying leads, and building a strong pipeline for our BDM team. You'll be at the forefront of customer engagement, introducing prospective clients to CHAS solutions and helping to drive business growth.
What that means day to day
📞 Proactively identify, engage, and qualify prospective customers through outbound calls, LinkedIn, marketing campaigns, and other lead generation activities.
🤝 Schedule meetings with potential clients to understand their business needs and identify suitable CHAS solutions.
📈 Build and maintain a robust sales pipeline through effective lead follow-up and opportunity management.
🌟 Work closely with field-based Business Development colleagues to maximise new business, cross-sell opportunities, and overall commercial success.
📊 Maintain accurate customer and pipeline information within Salesforce CRM, ensuring reliable forecasting and reporting.
🤝 Schedule meetings with potential clients to understand their business needs and identify suitable CHAS solutions.
📈 Build and maintain a robust sales pipeline through effective lead follow-up and opportunity management.
🌟 Work closely with field-based Business Development colleagues to maximise new business, cross-sell opportunities, and overall commercial success.
📊 Maintain accurate customer and pipeline information within Salesforce CRM, ensuring reliable forecasting and reporting.
What you’ll need to be successful
We're looking for someone who is confident communicating with decision-makers, enjoys developing new business opportunities, and can build strong professional relationships. You'll be organised, commercially aware, and motivated by achieving and exceeding targets.
You'll also bring:
💼 Experience in B2B outbound sales, business development or lead generation
📞 Confident with cold calling and engaging new prospects
🔍 Ability to research, identify and qualify new business opportunities
💬 Strong communication, questioning and discovery skills to understand prospect needs
🤝 Ability to build relationships and nurture prospects through the sales pipeline
🎯 Experience working towards activity, pipeline and sales targets/KPIs
⏰ Strong organisation, time management and prioritisation skills
Desirable
🔗 Experience using LinkedIn for business development and prospect research
💻 Experience working with Salesforce or a similar CRM system
🚀 Experience identifying larger commercial opportunities through a consultative sales approach
🏢 Experience engaging with enterprise-level customers or prospects
🛡️ Experience within Health & Safety, Risk Management, Supply Chain or related sectors
You'll also bring:
💼 Experience in B2B outbound sales, business development or lead generation
📞 Confident with cold calling and engaging new prospects
🔍 Ability to research, identify and qualify new business opportunities
💬 Strong communication, questioning and discovery skills to understand prospect needs
🤝 Ability to build relationships and nurture prospects through the sales pipeline
🎯 Experience working towards activity, pipeline and sales targets/KPIs
⏰ Strong organisation, time management and prioritisation skills
Desirable
🔗 Experience using LinkedIn for business development and prospect research
💻 Experience working with Salesforce or a similar CRM system
🚀 Experience identifying larger commercial opportunities through a consultative sales approach
🏢 Experience engaging with enterprise-level customers or prospects
🛡️ Experience within Health & Safety, Risk Management, Supply Chain or related sectors
What you'll get in return
We have a hybrid workplace policy, where you will work from the office 3 days per week.
We want you to be able to do your best work here. We emphasize providing many ways to support our team to do their best work and below are some of the perks and benefits we offer:
We want you to be able to do your best work here. We emphasize providing many ways to support our team to do their best work and below are some of the perks and benefits we offer:
Personal Health & Wellbeing / Benefits
>🍼 Enhanced Parental Leave
>🍼 Enhanced Parental Leave
>🌴Generous annual leave, with the option to buy additional days
>🏥 Healthcare Plan
>💟 Annual Giving Day – an extra day to give back to yourself or your community
>🚲 Cycle-to-work Scheme
> 🚗 EV Salary Sacrifice Scheme
> 🚗 EV Salary Sacrifice Scheme
Future Planning
>💰Pension scheme with employer contributions
>🧬 Life Assurance – 3X base salary
>💸 Rewards Program – access to discounts and cashback
>🏫 LinkedIn Learning License for upskilling & development
Embracing AI at Veriforce
Embracing AI at Veriforce
As part of our commitment to innovation and continuous improvement, we're actively embedding AI tools and ways of working across the business. We encourage all employees to explore how AI can enhance productivity, improve decision-making, streamline processes, and create value for our customers.
The effective adoption and use of AI will form part of role expectations and will be considered as part of regular objective reviews and performance conversations. We're looking for individuals who are curious, adaptable, and excited about leveraging technology to work smarter and drive better outcomes.
Interested but don’t feel you meet all the requirements?
Our recruitment team assesses and reviews all applications against the role and business needs. We believe in people having transferable and soft skills and want you to know that we do consider where an individual might not meet all the criteria, but have the aptitude and capability, nonetheless. Our priority is to ensure we set people up for success. We will make a final call based on our determining whether we can offer the necessary support to upskill or provide the developmental support needed for you to get the best out of this opportunity with us!
Bring Your Whole Self to Work.
Bring Your Whole Self to Work.
We are proudly an equal-opportunity employer. We are committed to ensuring that no candidate is discriminated against because of gender identity and expression, race, disability, ethnicity, sexual orientation, age, colour, region, creed, national origin, or sex. We are dedicated to growing a diverse team while continuing to create an inclusive environment where everyone feels safe and empowered to be themselves.
What you can expect if you apply:
What you can expect if you apply:
- A response to your application within 15 working days
- An interview process consisting of:
- An initial discovery call with the recruiter
- A first stage interview via Microsoft Teams
- Additional interview (likely face to face) with the stakeholders you’ll be working with closely in the role
We’re keen to ensure our hiring process allows you to be at your best, so if you need us to make any adjustments, please just let us know.
About
Equal Employment Opportunity We are an equal opportunity workplace. All candidates will be afforded equal opportunity through the recruiting process. We do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, disability, gender identity and/or expression. We are dedicated to growing a diverse team of highly talented individuals and creating an inclusive environment where everyone feels empowered to bring their authentic selves to work. If you are contacted for an interview and require accommodation/adjustments during the interviewing process, please let us know.
Skills Required
- Experience in B2B outbound sales, business development, or lead generation
- Confidence with cold calling and engaging new prospects
- Ability to research, identify, and qualify new business opportunities
- Strong communication, questioning, and discovery skills
- Ability to build relationships and nurture prospects through the sales pipeline
- Experience working toward activity, pipeline, and sales targets or KPIs
- Strong organization, time management, and prioritization skills
- Experience using LinkedIn for business development and prospect research
- Experience with Salesforce or a similar CRM system
- Experience identifying larger commercial opportunities through consultative sales
- Experience engaging with enterprise-level customers or prospects
- Experience in health and safety, risk management, supply chain, or related sectors
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The Company
What We Do
We help create better workplaces, and help to keep people safe, reduce risks and simplify processes through our expert teams and technology. Since 1979, we’ve been providing our clients with market-leading compliance and risk management solutions. We have expanded over the years to include certification, accreditation, HR and health and safety consultancy for SMEs, and training expertise, resulting in the Alcumus business that exists today. By building great relationships with our customers, we understand their needs and provide a range of technology solutions, advice and support that helps to identify and minimise risks, navigate compliance and create better workplaces to keep people safe. Our solutions go beyond simple box ticking exercises, where we constantly look for new and innovative ways to support and enhance our clients’ businesses and make it easier for them to keep their workforce safe by embracing new and evolving technology. Our team includes over 1,000 employees across our UK, North American, American and APAC offices. We take great pride in being an inclusive organisation by respecting and appreciating each individual, regardless of age, gender, ethnicity, religion, disability, sexual orientation, education, or nationality, creating a safe, positive, and nurturing environment. Whether you’re a contractor, SME or multi-national enterprise, we’re here to help create safe and effective workplaces.
