The Role
Generate sales pipeline by managing inbound MQLs, qualifying prospects, conducting discovery calls, and performing targeted outbound prospecting. Build automated follow-up cadences, maintain Salesforce data, coordinate with Account Executives, and partner with Marketing to improve campaign conversion and lead quality. This remote UK-based role includes occasional travel to events.
Summary Generated by Built In
Job Summary
FoodChain ID is a global leader in delivering operational and service excellence across our Digital Solutions division for food safety, quality, compliance, and supply chain management. We’re seeking a results-driven Business Development Representative (BDR) to join our growing team and help fuel our sales pipeline through smart, innovative outreach strategies.
What You’ll Do:
As a key driver of pipeline generation, you will:
This role reports to the Growth Marketing Director.
Why Join Us:
You’ll be part of a fast-moving team where your work directly impacts growth and innovation. We value initiative, creative outreach, and team alignment - and we empower our BDRs to be more than just list diallers. This is your chance to stand out, grow fast, and make a measurable difference!
This is a remote role with occasional travel to events.
FoodChain ID is a global leader in delivering operational and service excellence across our Digital Solutions division for food safety, quality, compliance, and supply chain management. We’re seeking a results-driven Business Development Representative (BDR) to join our growing team and help fuel our sales pipeline through smart, innovative outreach strategies.
What You’ll Do:
As a key driver of pipeline generation, you will:
- Own and manage inbound MQLs across our Enterprise and Industry Solutions divisions, ensuring timely follow-up, effective qualification, and progression.
- Engage prospects consultatively to understand their challenges, needs, and priorities, converting qualified interest into high-quality discovery calls.
- Take ownership of your discovery call quota, with performance primarily measured against qualified discovery calls successfully held.
- Supplement inbound activity with targeted outbound prospecting where required to achieve quota, using cold calling, social media, personalised email, and creative engagement tactics.
- Align closely with Account Executives to co-ordinate prospecting activity and ensure a smooth handoff of qualified prospects.
- Partner with Marketing to maximise conversion from campaigns and events, while providing feedback to continuously improve MQL quality and engagement.
- Build and manage effective automated cadences and follow-up journeys to maximise speed-to-lead, engagement, and conversion.
- Maintain accurate activity and lead data in Salesforce.
- Based in the United Kingdom
- 1+ years in a Business Development, Sales, or SDR role in a SaaS or technology sales environment.
- Proven experience in cold prospecting and developing pipeline without relying solely on pre-qualified lists.
- Familiarity with tools like Salesforce, Apollo/Salesloft, ZoomInfo, or similar prospecting platforms.
- Creative and analytical thinker who’s comfortable working independently and optimizing performance based on metrics.
- Strong communicator with the ability to build rapport and spark curiosity in new prospects.
- Knowledge of the food and beverage industry would be ideal but not required.
This role reports to the Growth Marketing Director.
Why Join Us:
You’ll be part of a fast-moving team where your work directly impacts growth and innovation. We value initiative, creative outreach, and team alignment - and we empower our BDRs to be more than just list diallers. This is your chance to stand out, grow fast, and make a measurable difference!
This is a remote role with occasional travel to events.
Skills Required
- Based in the United Kingdom
- At least 1 year of experience in business development, sales, or an SDR role
- Experience in a SaaS or technology sales environment
- Experience with cold prospecting and developing pipeline independently
- Familiarity with Salesforce, Apollo, Salesloft, ZoomInfo, or similar prospecting platforms
- Strong communication skills and ability to build rapport with prospects
- Knowledge of the food and beverage industry
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The Company
What We Do
FoodChain ID has been providing integrated food safety, quality and sustainability services to the global agrifoods industry since 1996. Serving more than 30,000 clients in over 100 countries, FoodChain ID provides expertise and technology-driven services that support the production of safe, ethical, and sustainable food throughout the world









