The Business Development Representative is responsible for developing, pursuing, and advancing advertising and sponsorship opportunities for OkayAfrica’s video programming and social video content.
The primary focus of this role is generating revenue across OkayAfrica’s YouTube, website, and social media channels. This includes securing sponsors and advertisers for recurring shows, original video franchises, individual video programs, and other video-first content, as well as developing advertising and sponsorship opportunities for social video and sponsored posts distributed across OkayAfrica’s social platforms.
The Business Development Representative will independently identify and prospect brands, advertising agencies, media agencies, and other qualified advertisers; conduct outreach; secure and facilitate sales meetings; present OkayAfrica’s video advertising and sponsorship opportunities; and advance qualified opportunities through the sales pipeline.
This position requires someone who understands video media sales and digital video advertising and can confidently sell video inventory, branded content, sponsorship integrations, social video, and custom video programs to brands and agencies.
The Business Development Representative will:
- Identify and pursue brands, advertisers, and agencies with budgets for digital video, branded content, social media, and sponsorships.
- Independently prospect and conduct outbound outreach to relevant brand and agency decision-makers.
- Develop relationships with prospective advertisers and partners to create new sales opportunities for OkayAfrica.
- Generate opportunities for OkayAfrica’s YouTube, website, original video programming, social video, and sponsored social content.
- Qualify prospects by confirming interest, budget, marketing objectives, timing, and alignment with OkayAfrica’s advertising offerings.
- Secure and schedule qualified sales meetings with senior OkayAfrica sales staff to advance opportunities.
- Clearly introduce and communicate OkayAfrica’s audience, video programming, advertising inventory, branded content, and sponsorship capabilities.
- Identify advertiser needs and help connect them with relevant opportunities, including video advertising, show sponsorships, branded content, product integrations, and sponsored social content.
- Maintain accurate CRM records of outreach, contacts, meetings, qualified leads, and active opportunities, and provide regular pipeline updates.
- Coordinate with senior sales staff to ensure a clear handoff of qualified opportunities, including relevant information gathered during prospecting and qualification.
The Business Development Representative should have:
- A minimum of 2 years of verifiable professional experience in video media sales, with demonstrated success generating qualified opportunities and/or revenue.
- Direct experience prospecting, selling or developing opportunities across digital video, YouTube, Facebook, branded content, show sponsorships, social video, or sponsored social content.
- Strong working knowledge of digital video advertising, including CPMs, impressions, views, reach, video completion rates, audience targeting, campaign delivery, and advertiser KPIs.
- Ability to understand advertiser objectives and connect them to relevant video, branded content, and social media opportunities.
- Strong communication, presentation, relationship-building, and organizational skills, with the ability to manage multiple prospects simultaneously.
- Familiarity with CRM, sales prospecting, and pipeline-management tools.
- Knowledge of African, African diaspora, Black culture, music, entertainment, and multicultural media, along with existing relationships with relevant brands and agencies, is highly preferred.
While performing the responsibilities of the job, the following are working conditions will be encountered. Reasonable accommodations may be made to enable people with disabilities to perform the essential functions of the job.
- Remote / Hybrid
Areya Media, Inc. offers the following compensation:
- Rate: $5,500/month
- Plus Commission
Areya Media, LLC. is committed to defining and amplifying the voices of creators, contemporaries, and the people they inspire.
The Sales Department drives Areya Media’s bottom line as we strive to reshape our culture through innovative experiences and products.
Skills Required
- Minimum 2 years of verifiable professional experience in video media sales
- Demonstrated success generating qualified opportunities and/or revenue
- Direct experience prospecting, selling, or developing opportunities across digital video, YouTube, Facebook, branded content, show sponsorships, social video, or sponsored social content
- Strong working knowledge of digital video advertising, including CPMs, impressions, views, reach, video completion rates, audience targeting, campaign delivery, and advertiser KPIs
- Ability to understand advertiser objectives and connect them to video, branded content, and social media opportunities
- Strong communication, presentation, relationship-building, and organizational skills
- Ability to manage multiple prospects simultaneously
- Familiarity with CRM, sales prospecting, and pipeline-management tools
- Knowledge of African, African diaspora, Black culture, music, entertainment, and multicultural media
- Existing relationships with relevant brands and agencies
What We Do
Okayplayer is a division of AREYA MEDIA Inc. Originally launched in 1999, Okayplayer is the original progressive music site and maintains its position as the premier digital destination for music and culture connoisseurs worldwide.
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