The Role
Contact new and existing customers via inbound and outbound calls and internet inquiries to set appointments, promote sales, and ensure customer satisfaction. Use BDC CRM and scripts, follow dealership policies, track inventory and promotions, meet daily/weekly goals, and maintain accurate records while participating in ongoing training and collaborating with sales staff.
Summary Generated by Built In
Job Responsibilities:
- Contact new and existing customers to discuss current sales promotions
- Create excitement and set appointments for customers
- Respond to inbound phone calls and internet inquiries to develop customer trust and generate customer visits
- Follow up with customers to ensure satisfaction and produce referrals
- Perform all other Business Development selling duties as assigned
- Engage in all training directed by the BDC Manager
- Follow the BDC scripts and guidelines on all inbound and outbound calls
- Ensure that all calls presented are answered promptly and professional
- Acquire a complete knowledge of product information related to the makes and models of the dealership
- Develop proficiency with all features of the BDC CRM Software and associated products
- Ensure that all information entered into BDC systems is consistent and accurate
- Maintain knowledge of coupons, direct mail pieces, all sales advertising and inventory throughout the company and its OEMs
- Maintain a current knowledge of schedules of personnel throughout the dealerships
- Maintain a thorough understanding and adherence to dealership and BDC department policies and procedures
- Endeavor to meet and exceed hourly, daily, weekly, and monthly individual goals as communicated by the BDC Manager
- Ensure that all outbound calls (No Shows, Confirmations, Show appointment follow up and Task list calls) are made in a timely and effective manner
- Consistently meet the daily guidelines set for number of set appointments, appointment show and outbound calls
- Maintain the essential communication link between the client and the dealership
- Ensure that all communications to and from the client and to and from the sales department is passed on effectively and quickly
Job Qualifications:
- Professional and has the ability to make a compelling introduction
- Willing to participate in skills and product training
- Multi-tasker and excellent customer service skills
- Proven track record of meeting and exceeding goals
- Proficient with computers, emails, smart phones and the web
- High school diploma or the equivalent. College level achievement preferred
- Willing to engage in ongoing training
- Ability to read and comprehend instructions and information
- Previous experience and success in customer service, sales, call center, telemarketing or automotive BDC positions
- Skilled at building positive relationships over the phone or via email
- Professional personal appearance
- Excellent communication skills
- Ability to work well under pressure
- Must possess strong organizational skills, time management skills, and the ability to multi task
- Demonstrates the ability to interact effectively with dealer personnel at all levels
- Maintains strict confidentiality of customer information, as well as dealership processes, and marketing strategies
- Performs other duties as assigned
- Maintains a professional code of conduct at all times
- Willing to work 40 hours per week including some weekend and evening shifts
Skills Required
- Professional ability to make a compelling introduction
- Willingness to participate in skills and product training
- Ability to multi-task and provide excellent customer service
- Proven track record of meeting and exceeding goals
- Proficiency with computers, email, smartphones and the web
- High school diploma or equivalent
- College level achievement
- Ability to read and comprehend instructions and information
- Previous experience and success in customer service, sales, call center, telemarketing or automotive BDC positions
- Skilled at building positive relationships over phone and email
- Professional personal appearance
- Excellent communication skills
- Ability to work well under pressure
- Strong organizational skills, time management, and ability to multi-task
- Ability to interact effectively with dealer personnel at all levels
- Maintain strict confidentiality of customer information and dealership processes
- Willingness to work 40 hours per week including some weekend and evening shifts
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The Company
What We Do
Founded in 1967, Parks Automotive Group is a family-owned and operated automotive retail group based in Kernersville, NC. It operates 21 franchises across North Carolina, South Carolina, and Virginia, offering new and pre-owned vehicle sales, maintenance, and service repairs. The company is dedicated to integrity and open communication through the 'Parks Promise' to provide an honest and efficient car-buying experience.









