We don't measure BDRs on activity. We don't care how many emails you sent, how many calls you made, or how disciplined your sequences look on a dashboard.
We care about one thing: did a real, qualified buyer show up to a demo because of you, and did they convert? Two BDRs can run the same number of touches and one creates 3x the pipeline. The difference isn't effort. It's judgment. Which accounts to chase, which to drop, what to say, when to push, when to wait.
What You’ll Bring To The Team:
- You have 1 to 2 years of B2B SaaS BDR or SDR experience. We care less about which company than what you produced. Be ready to talk about your numbers, your conversion rates, and what you learned from the accounts that didn't convert.
- You think in terms of outcomes, not activity. If we ask you what you did last quarter and your answer is "hit 100% of my activity quota," we're not the right fit. We want to hear "I created $X in qualified pipeline, here's how, and here's what I'd do differently."
- You're allergic to spray-and-pray. You'd rather send 5 sharp, researched emails than 50 templated ones, because you know which one produces more meetings.
- You're curious about buyers. You actually want to understand why a Head of Compliance, Head of Engineering, or CTO cares about Sprinto, what their week looks like, what they're under pressure to fix. That curiosity is what makes the difference between a generic message and one that gets a reply.
- You want the AE seat, and you can tell us specifically why. Not "career growth." The actual reason. What about owning deals, running discovery, working with customers excites you.
- You're honest about what's not working. If a campaign is dead, you say so. If your numbers are off, you don't hide. The fastest path to AE is being someone who diagnoses honestly and adjusts fast.
What Your Impact Will Look Like:
- Qualified pipeline from Intent accounts. Not demos booked, but demos done, with the right buyer, that progress past first call. Vanity demos that no-show or get disqualified don't count.
- Intent-to-demo conversion rate. Of the high-intent accounts assigned to you, how many do you actually convert into a real conversation? This is the number that separates a good BDR from an average one.
- Inbound deals conversion into pipeline: demos done to SALs. Of the inbound demos you run, how many convert into Sales Accepted Leads? A demo that the AE can't progress is a demo you shouldn't have booked. Qualification quality, not quantity, is the bar.
- Feedback into the system. You sit closest to the buyer. When an Intent segment isn't converting, you tell Marketing why. When inbound quality drops, you flag it. The campaign gets smarter because of what you noticed.
What This Looks Like in Practice- We don't have a script for how to hit these outcomes. Different people get there differently. But here's the kind of judgment the role demands: - Knowing when to skip an account. Not every Intent signal is a buyer. A pricing page visit from a 5-person startup that needs SOC 2 in 6 months is a different play from a Director of Security at a 500-person fintech. Treating them the same wastes your week.
- Knowing why someone dropped off, and being right. A half-filled demo form usually isn't "they got busy." It's usually "they weren't sure we fit, or the timing's wrong." Your first message has to address the real reason, not pitch.
- Knowing when an inbound lead is hotter than they look, or colder. The form-fill that says "just exploring" sometimes has a SOC 2 audit in 4 weeks. The one that says "urgent" sometimes has no budget. Reading this fast is the skill.
- Knowing when to stop. If three thoughtful touches haven't moved an account, the fourth probably won't either. Move on. Your time on a dead account is pipeline you didn't create somewhere else.
How We Care For Our Sprinters :
Inclusion & Diversity -
Skills Required
- 1-2 years of B2B SaaS BDR or SDR experience
- Ability to understand buyer motivations and needs
- Strong desire to progress to an Account Executive role
What We Do
Automating Information Security Compliances & Privacy Laws for fast growing SaaS companies. Use Sprinto to obtain information security compliance, close enterprise deals faster, and pass vendor security assessments easily.








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