Business Development Representative - Nielsen Sports

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.

Imagine working closely with many of the world’s largest sports properties and agencies worldwide to help them better understand their fans and how to best maximize sponsorship sales and investments.

Nielsen Sports is a trusted adviser and partner in sports and entertainment intelligence, helping our clients worldwide to maximize their commercial success. With our expansive suite of products and services, Nielsen Sports is uniquely positioned to provide insights and intelligence which help drive more effective decision making for clients.

The Business Development role for Nielsen Sports will be responsible for supporting the delivery of projects across media evaluation, market research, and social/digital analysis to provide valuable analytics and insights to key clients.

Responsibilities 

• Work closely with the Commercial team to develop relationships with new and existing clients, using your initiative and judgement to adapt your communication and service delivery methods to meet the needs of delight our clients.

• Analyze and prepare reports, using syndicated Nielsen solutions and custom research. These reports include both quantitative and qualitative data.

• Creatively and independently resolve any client issues ensuring our clients continue to receive first class client service. Based on your knowledge and relationship with the client, take proactive measures to identify potential issues before they arise.

• Manage internal processes for project set up and participate in project briefing meetings with relevant stakeholders. 

• Produce client reports and presentations by providing insight and advising on strategy with a focus on the goal of the end user. Serve as a primary lead in presenting findings to clients via conference calls or in-person for assigned clients and support delivery of others. 

• Work collaboratively with internal subject matter experts such as Market Research, Account Services and Analytics. 

• Study industry trends and insights to deliver impactful reports to all clients. 

• Involvement in Account and Operations Planning to advise and influence the commercial strategy to help teams grow existing clients and build the business. 

• 3+ years sales experience in a new business development role; industry applicable experience a must
• Proven track record of reaching and exceeding financial targets
• Proven sales executive experience, meeting and/or exceeding individual and team revenue targets against assigned territory, sector and/or accounts
• Experience in selling market research focused products and integrated sponsorship solutions
• Proven ability to drive the sales process from lead generation to close independently
• Keen ability to articulate the distinct aspects of our products and solutions in a consultative manner
• Ability to communicate, present, and influence all levels of the organization 
• Industry-specific knowledge of trends and behaviors across the sports, esports, and gaming landscapes, specifically as it relates to the sponsorship lifecycle for buyers and sellers 
• Bachelor's degree preferably in Marketing, Business, Market Research, or related field 
• Experience within the sports marketing, media or research industry  
• Effective organizational skills providing the ability to identify priorities and meet all deadlines assigned
• Customer-centric work experience with ability to establish and maintain customer relationships 
• Intellectual curiosity, critical thinking, problem-solving and attention to detail
• Ability to independently analyze data, draw conclusions and provide recommendations and insights
• Self-starter with excellent initiative and communication skills 
• Proficient in the Microsoft Suite of products, specifically Excel (pivot tables, functions, formulas, charts, graphs) and PowerPoint and Google-Suite products

Enabling your best to power a better media future.

Holistic Rewards: We are committed to an inclusive benefits package that supports our employees and their families. This includes comprehensive health and wellness plans, a 401(k) with a Nielsen company match, and a generous paid time off policy. Depending on the role, additional benefits may include a company-provided vehicle and/or discretionary incentive/bonus eligibility.

Compensation Transparency: The posted base salary range is a reasonable estimate that  may be adjusted based on the final work location of the selected employee. Individual pay within the range is determined by factors such as experience, training, geography, certifications, and business needs. Beyond base salary, this role may be eligible for bonuses, equity, or other incentives.

Nielsen makes hiring decisions without regard to disability status, protected veteran status, or membership in any other protected class.

Please be aware that job-seekers may be at risk of targeting by scammers seeking personal data or money. Nielsen recruiters will only contact you through official job boards, LinkedIn, or email with a nielsen.com domain. Be cautious of any outreach claiming to be from Nielsen via other messaging platforms or personal email addresses. Always verify that email communications come from an @nielsen.com address. If you're unsure about the authenticity of a job offer or communication, please contact Nielsen directly through our official website or verified social media channels.