Farnell
Farnell, an Avnet company, is a global high-service distributor of technology products, services and solutions for electronic system design, maintenance and repair.
Job Summary
Farnell Electronics, an Avnet company is on the look out for a Business Development Representative (BDR) which will be responsible for identifying, qualifying, and developing new sales opportunities for NI's (National Instruments) test products, software, and solutions. This role combines foundational technical awareness of test and measurement solutions with proactive outbound prospecting to build pipeline and support revenue growth. The BDR engages new and existing customers through multi-channel outreach (phone, email, virtual meetings) to uncover customer challenges, position NI Test capabilities, and advance qualified opportunities to the appropriate sales stakeholders.
The BDR plays a critical role in expanding market presence, increasing account penetration, and supporting regional sales teams in achieving revenue and pipeline targets.
What You Will Be Doing:
Proactively identify and qualify new business opportunities for NI Test solutions through outbound prospecting, inbound inquiries, marketing leads, and supplier referrals.
Engage prospective and existing customers to understand test, validation, and measurement challenges across applications such as R&D, manufacturing test, and validation.
Initiate first-contact conversations to position NI products, and system-level solutions.
Qualify opportunities based on customer needs, timeline, budget, and technical fit, and route sales-ready opportunities to the appropriate Account Manager, Inside Sales Representative, or Business Development Manager.
Accurately and promptly respond to customer requests for information related to NI Test products, capabilities, and use cases.
Maintain consistent follow-up throughout the opportunity lifecycle to ensure timely progression from initial contact to handoff.
Collaborate closely with internal teams including Sales, Product, Marketing, and NI partners to align messaging and account strategy.
Maintain accurate opportunity and activity tracking within CRM systems to support forecasting and pipeline visibility.
Support regional sales objectives by contributing to pipeline growth, account expansion, and market coverage.
Perform other related duties as assigned.
The Ideal Person:
Poses foundational understanding or strong interest in NI Test and Measurement solutions.
Has asic knowledge of sales processes, prospecting methodologies, and lead qualification.
Operates with guidance from management; limited authority to negotiate pricing or commercial terms.
Works closely with the assigned Business Development Manager and regional sales team to support shared territory goals.
Has a bachelors degree or equivalent experience from which comparable knowledge and job skills can be obtained.
What's In It For You:
Autonomy to innovate and deliver new approaches that impact the bottom and the top line.
Competative salary.
Hybrid working model.
Being surrounded by inspiring and diverse talent across many different sectors.
LinkedIn Learning license.
Learn from people and cooperate with a wide variety of professional backgrounds.
Ability to develop new skills and opportunities through lateral, geographical or functional moves.
Full time and permanent employment.
#LI-FARNELL
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The above statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills.
Avnet is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. If you are interested in applying for employment with Avnet and need special assistance or an accommodation to apply for a posted position contact our Human Resources Service Center in your region: Americas applicants – [email protected], Asia applicants - [email protected], EMEA applicants - [email protected].
Job Applicant EMEA Imprints
Skills Required
- Bachelor's degree or equivalent experience
- Basic knowledge of sales processes and prospecting methodologies
Avnet Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Avnet and has not been reviewed or approved by Avnet.
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Retirement Support — A company-funded pension alongside a 401(k) and a discounted employee stock purchase plan establishes strong long-term savings options. Company materials and plan documents underscore active pension funding and tools that help employees model outcomes.
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Leave & Time Off Breadth — Company resources emphasize paid time off, paid holidays, and flexible or hybrid work where roles allow. Benefits guides also outline leave programs, including paid family leave in the U.S.
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Wellbeing & Lifestyle Benefits — A broad well-being platform (THRIVE), EAP counseling, wellness reimbursements, employee discounts, and on-site health offerings extend support beyond core insurance. Development and community programs further contribute to a rounded total rewards experience.
Avnet Insights
What We Do
Avnet is a global electronic components distributor with extensive design, product, marketing and supply chain expertise for customers and suppliers at every stage of the product lifecycle. For the past 100 years, Avnet has helped its customers and suppliers around the world realize the transformative possibilities of technology. Our culture was founded on new ideas and emerging technology. Headquartered in Phoenix, Arizona, Avnet is a leading global technology distributor and solutions provider at the center of the technology value chain. Founded in 1921, we work with suppliers in every major technology segment to serve customers worldwide across a broad range of markets. Whether working on large-scale production or early prototypes, we meet customer needs through individualized, end-to-end service to streamline solutions and improve efficiency for customers worldwide. Headquartered in Phoenix, Arizona, we serve more than 1 million customers in more than 140 countries and partner with global suppliers from almost every technology segment.
