The Role
Handles inbound and outbound automotive sales leads through email, phone, and live chat. Responds to inquiries, presents initial financing options, provides product information, schedules and confirms appointments, follows up with no-shows and post-visit customers, and supports dealership sales teams. The role requires strong communication, organization, multitasking, enthusiasm, coachability, and comfort with daily outbound calling in a fast-paced, goal-oriented environment.
Summary Generated by Built In
BDC Representative Job Description
- Check email frequently and respond to inquiries immediately;
- Present initial financing options based on customer needs;
- Answer customer calls and establish follows-up with sales appointments;
- Deliver inquiries/messages intended for other sales personnel and departments promptly;
- Provide customers with initial product information and direct them to the appropriate dealership resources;
- Direct customers to product information resources, including those available on the internet;
- Handle all incoming internet and phone leads;
- Participate in team and process development sessions – keeping positive relationships with teammates, sales teams and dealership management;
- Be available to promptly respond to live chat, phone and email inquiries in a professional and well-spoken manner;
- Follow up with leads that are not ready to make an appointment or no-show;
- Contacting clients prior to appointment date to confirm appointment;
- Mailing marketing letters to provided leads;
- Following up post visit to ensure customer satisfaction;
- Receiving inbound sales phone calls and leads;
- Placing outbound phone calls to potential leads.
- Coachable and able to follow a specific process
- Friendliness, enthusiasm, reliability, with a positive “team-player” attitude
- Time management, prioritization skills, and the ability to multi-task are required
- Previous automotive dealership experience a plus
- Flexible availability
- Excellent written and verbal communication skills
- Comfortable making outbound calls daily
- Prior internet sales, BDC, or related experience a plus
- Strong work-ethic with the ability to work in a fast-paced, results-driven environment
- Be self-motivated and goal oriented.
- Medical, Dental, and Vision Plans
- Paid Basic Employer Life Insurance
- Additional Supplemental Insurance
- Wellness Program
- 401(k) Plan with match
- Paid Time Off
- Employee Purchase Program
- Training Programs
We are a Drug Free Workplace and an Equal Opportunity Employer.
Skills Required
- Ability to be coached and follow a specific process
- Friendliness, enthusiasm, reliability, and a positive team-player attitude
- Time management, prioritization, and multitasking skills
- Flexible availability
- Excellent written and verbal communication skills
- Comfort making outbound calls daily
- Strong work ethic in a fast-paced, results-driven environment
- Self-motivated and goal-oriented
- Previous automotive dealership experience
- Prior internet sales, BDC, or related experience
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The Company
What We Do
Mullinax Ford is a family-owned and operated dealer group established in 1970. They are pioneers of one-price selling and transparent, fair pricing without haggling or dealer fees. The group operates multiple dealerships across the United States, specifically in Florida, Alabama, and Washington, specializing in new and certified pre-owned Ford vehicles and a wide selection of used cars.
