Job Title: Business Development Representative
Location: Birmingham
Contract: Permanent, 37.5 hours, Field Based
Are you ready to Be Your Best Barr None?
Lets Grow!!!
We are all about Being Your Best Barr None and having a career with real Moments that Matter!
Employing around 850 people across the UK, we are proud to be a responsible business that takes care of our people, values diversity, gives something back to our communities and works to minimize our environmental impact.
For 150 years AG Barr has been building great brands and is home to some of the nations favorite flavours.
At our core is IRN-BRU, launched in 1901 and still going strong today, the vibrant RUBICON fruit based brand, Boost making every moment better with a caffeine kick, hydration hit or tasty treat, and FUNKIN where real fruit means authentic taste.
We also have a number of exciting owned brands within our portfolio including MOMA, which crafts quality oats into great tasting oat drinks and porridges.
There's never been a better time to join us!
What we’re looking for…
As a Business Development Representative, you will be sitting within the National Field Sales Team and supporting our Symbols & Independents (S&I) business, the role requires the jobholder to take responsibility for supporting and delivering market share growth across a defined portfolio of stores regardless of their Route To Market (RTM).
Focusing mainly on driving AG Barr core brand distribution and visibility within Impulse outlets within a given territory to achieve ‘model store’ status. The job holder will ensure the visibility of AG Barr brands is maximized through the placement of campaign and brand Point Of Sale (POS), with a particular focus on supporting our ongoing energy portfolio distribution plan where this role will be viewed as key.
The job holder will form part of a broader territory team and as such will demonstrate strong teamwork skills and the ability to input into a broader team
Your responsibilities will include...
As a Business Development Representative your responsibilities will include;
- Health Safety & Wellbeing - adopt a “Safety First” mindset and comply with all required H&S standards associated with this role. For example following agreed Safe Systems of work, Pristine Principles, Site Risk Assessments etc
- Driving distribution - of AG Barr Focus lines - ensuring specific stores are stocking our “must stock” lines & showcasing new product development.
- Embedding our energy portfolio and Focus 5 Brands - Drive improved rate of sale and distribution on key energy and 500ml packs regardless of Route To Market
- Sales KPI delivery – including but not exclusive to; market share growth, scorecard improvement, new accounts opened, display, point of sale placement, availability, etc
- Brand Plan Activation/In-Store Activation - Selling and communicating brand plans at a local level, educating retailers and ensuring the key business messages are relayed effectively and any associated KPIs are achieved e.g. for tactical activation and new products.
- Relationship Building - Ability to work cross-functionally - Participate in targeted tactical activity drives as briefed by your Field Sales Manager such as new product launches and Christmas merchandising.
- Demonstrating market share growth in defined territory through scorecard improvement
- Presenting brands via a prepared presentation and securing a commitment to purchase, educating the retailer on the Soft Drink category and where necessary support with any remerchandising required.
- Completing admin as and when required e.g. order sheets or any call reports
- Build brand awareness through excellent execution at the point of purchase
- Build distribution that matches our brand portfolio to the customer type regardless of route to market
- Improving the distribution of key brands in line with the company marketing plan
What you’ll bring...
The successful candidate will have;
- Full driving license essential
- Strong communication skills
- Ability to work in a team and good personal leadership
- Self Motivated with the ability to work unsupervised
- A good standard of presentation skills
- Ability to communicate internally using account performance data and able to demonstrate strong in-store execution
- Fluent in English
- Flexibility to attend monthly team meetings that may require overnights
What we offer…
We believe in creating a diverse and inclusive culture where your voice can be heard. Our skilled, loyal and committed people are critical to the future success of AG Barr which is why we are continually investing in our employees to develop their talent.
We look after our employees by offering a competitive salary and benefits package which includes;
- Up to 34 days holiday (depending on shift pattern)
- Flexible holiday trading
- Living Wage Employer
- Healthcare Cash Plan
- Peppy Health
- Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases etc
- Life assurance
- Save as you earn scheme
- Staff sales discount
- Free AG Barr products throughout your working day
- Pension
- Annual salary review
- Ongoing professional development
And much more!
To find out more about what it is like to work for AG Barr, please visit our careers platform here.
We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition.
While we have highlighted our ideal requirements for this role, we are realistic that the successful candidate probably won't meet every single requirement in this advert, but we are big advocates of people growing in role. So even if you don’t meet every single requirement, we encourage you to submit an application - you may be just what we are looking for! Apply now!
Speculative CVs from agencies will not be accepted.
Latest closing date for applications is 13th October 2025
Please note, we may close vacancies early where we receive significant numbers of applications, so apply now!
#IND1
What We Do
We are a UK-based branded multi beverage business that is ambitious and value driven, with strong consumer focus,. We are brand owners and builders, offering a diverse and differentiated portfolio of brands that people love.
The company was established over 145 years ago in Scotland.
At our core is the Barr Soft Drinks division, home to some of the UK’s most loved soft drinks brands.
Whether it’s the iconic IRN-BRU, launched in 1901 and still going strong today, the vibrant RUBICON fruit based brand or the unique range of BARR flavours, Barr Soft Drinks’ brands offer people a choice of great tasting products and bring exciting innovation to the market, available across multiple channels.
Our FUNKIN business operates within the exciting and growing cocktail market. Real fruit means authentic taste and FUNKIN believes that to shake the best cocktail you have to use the best ingredients. That’s why they use the best fruit to create their premium products, famous amongst top bartenders. Now the UK’s number 1 cocktail brand FUNKIN provides innovative and unique purées, syrups, mixers and ready to drink cocktails, for behind the bar and at home.
Our BOOST business is always looking for new trends and to appeal to the evolving tastes of drinkers. Proud to offer an exciting range of flavours across several functional drinks categories - Energy Stimulation, Sport and Iced Coffee - BOOST enjoys a very strong position within the UK independent retail channel and has an exclusive sales and distribution partnership with the fruit drinks brand RIO.
MOMA uses a blend of the highest quality wholegrain jumbo oats that give its oat drinks a full-bodied flavour and its porridge a distinctively creamy texture. MOMA believes in crafting simple, natural ingredients into food and drink that tastes.
AG Barr’s simple, effective and profitable business model - making, moving, marketing and selling - is supported by strong partnerships, talented people and responsible actions.
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