Business Development Representative (BDR)

Reposted One Month Ago
2 Locations
Remote
70K-140K Annually
Mid level
Agency • Artificial Intelligence • Software • Design
The Role
Own top-of-funnel outbound for service-business customers: cold calls, follow-ups, qualify leads, hand off hot opportunities, maintain CRM and pipeline, analyze outbound metrics, help build and improve the outbound playbook, and operate at high call volume to drive scalable growth.
Summary Generated by Built In
About Wonderly

Wonderly is an end-to-end verticalized AI-native OS for home services businesses. We own the entire system of record, all business applications (we replace ServiceTitan, House Call Pro, RingCentral, Squarespace, Docusign, Square, and a dozen other applications), and dozens of AI agents ourselves embedded natively inside our business applications, with native data read & write access to our system of record. As a result, we can deploy dozens of production-ready AI Agents to our customers in under 30 minutes with no FDEs, no integrations, and no data cleaning work.

Wonderly has the most result-driven business model, because we’ve proven our system and AI Agents work. We are not trying to sell our customers a dream - we deliver real revenue and profit to our customers. All of our software and AI Agents are free - we charge a % of revenue we deliver for our customers. Each of our 10+ core AI Agents help improve their revenue by 5-20%. This is the ultimate outcome-based pricing, only possible when you own the entire end-to-end system and all the agents yourself.

Wonderly already has PMF and has gone from 0 → 1 (we are happy to share more over a call), with very clear moat and deep industry knowledge that took a team of 70 hardcore A-players 18 months of stealth to build. We believe Wonderly has the potential to be a $100B - $1T outcome. The market is massive: home service businesses across North America (a $2T market). We’ve raised over $50M from top-tier investors, have $20M a year in free cashflow from another product line (Motion) - all that $ gets pumped into Wonderly.

About the Hiring Manager

Hey, I'm Bishop, Head of Customer Experience at Wonderly.

I started in FP&A, realized I wanted to be in the middle of building something instead of analyzing it from the outside, and ended up here.

I'm hiring early-career operators who can sell. People I can put on the phone with a business owner and trust to open the relationship, run the conversation, and move the deal forward. The role I'm hiring for is the role I would have killed for at 22.

The Role

You own the top of our funnel. You'll run outbound to service business owners — cold calls, follow-ups, whatever it takes to get them on the phone — pitch the Wonderly model, qualify for fit, and hand the hot ones off (often live) to our team to close.

You're the first human a future customer talks to. The pipeline grows because you make it grow.

This is not a read-from-a-script seat. Our outbound motion is early, and you'll help build the playbook, not inherit a finished one. When something in the process is broken, you flag it and help fix it.

The work is hands-on and high-volume. You'll live on the phone, own your number, keep your pipeline and CRM tight, and feed what you're hearing back into how we target and message. You're not above the grind, and you're not just a dialer either — you think about how to make the whole motion better.

And it's not only calls. We have aggressive growth goals, and hitting them means the outbound engine has to scale — which means digging into your own data, spotting what's working and what isn't, and helping build the systems and process that let us do 10x the volume without falling apart. You'll analyze your numbers, surface patterns, and help stand up the tooling and playbook that scale us. The best people here don't just hit their number, they help build the machine that makes everyone's number easier to hit.

If you want a defined script and a narrow lane, this isn't it. If you want to carry a number, build the outbound engine with us, and get dramatically better at selling fast, apply.

What Makes This Role Different

Most early-career sales roles are narrow. You join, you run someone else's script, you get good at one motion.

This is the opposite. You're getting in early on the outbound engine of a company that's scaling fast — which means outsized ownership, real influence on the playbook, and a front-row seat to how a company goes from early traction to serious scale. Top performers here move fast into senior sales, team lead, and ops roles.

Backgrounds That Tend to Work

People from these backgrounds tend to thrive:

  • Prior SDR/BDR or phone-sales experience where you actually carried a number

  • 2–6 years at a top startup in a sales, ops, or generalist role

  • Anyone who has run a business themselves or done real outbound/hustle work

Backgrounds we care less about:

  • Big-company functional roles where the bar was activity, not outcomes

  • Anything where the playbook was static for more than a quarter

What matters more than the resume:

  • You're sharp and calm on the phone

  • You can hold a real conversation, handle objections, and read a prospect fast

  • You make decisions on incomplete information

  • You're competitive and you own your number

  • When things break, you fix them — you don't blame the script

Expectations
  • 60–70 hour weeks during this growth phase. We're at a hacker house in Las Vegas as I write this.

  • Real ownership of your pipeline and number within your first 2 weeks

  • High call volume — this is a phone-first role

  • The scope evolves constantly. If you want a stable job description, this isn't it.

Compensation
  • $70,000–$140,000 (base + on-target earnings)

  • Equity in Wonderly

  • Remote (North America & Canada), with regular in-person at hacker houses

Wonderly is committed to creating a diverse and inclusive workplace where everyone is treated with respect and given equal opportunities. We do not discriminate based on gender identity, race, ancestry, disability, religion, sexual orientation, pregnancy status, veteran status, or any other characteristic protected by law. We welcome and encourage all qualified candidates to apply for our job openings.

Skills Required

  • Prior SDR/BDR or phone-sales experience where you carried a number
  • 2-6 years experience at a startup in sales, operations, or generalist roles
  • Experience running high-volume outbound (cold calls, follow-ups) and qualifying leads
  • Experience owning and managing a pipeline and using a CRM
  • Strong phone communication: handle objections, hold conversations, read prospects quickly
  • Ability to analyze personal performance data, spot patterns, and improve outbound systems and playbooks
  • Willingness to work 60-70 hour weeks during growth phases and participate in periodic in-person hacker houses
  • Located in or able to work in North America or Canada (remote within these regions)
Am I A Good Fit?
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The Company
14 Employees
Year Founded: 2019

What We Do

Wonderly is a design studio and software provider that helps personality-driven, service-based businesses grow their audience and revenue. They specialize in creating digital brands and websites and offer AI-powered tools to capture leads, book calls, and manage projects, helping clients turn their momentum into owned media.

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