The Role
Contact new and existing customers to promote sales, set appointments, handle inbound inquiries, follow up for satisfaction and referrals, use BDC CRM and scripts, meet call and appointment goals, maintain product and dealership knowledge, and complete training and other assigned business development duties.
Summary Generated by Built In
Job Responsibilities:
- Contact new and existing customers to discuss current sales promotions
- Create excitement and set appointments for customers
- Respond to inbound phone calls and internet inquiries to develop customer trust and generate customer visits
- Follow up with customers to ensure satisfaction and produce referrals
- Perform all other Business Development selling duties as assigned
- Engage in all training directed by the BDC Manager
- Follow the BDC scripts and guidelines on all inbound and outbound calls
- Ensure that all calls presented are answered promptly and professional
- Acquire a complete knowledge of product information related to the makes and models of the dealership
- Develop proficiency with all features of the BDC CRM Software and associated products
- Ensure that all information entered into BDC systems is consistent and accurate
- Maintain knowledge of coupons, direct mail pieces, all sales advertising and inventory throughout the company and its OEMs
- Maintain a current knowledge of schedules of personnel throughout the dealerships
- Maintain a thorough understanding and adherence to dealership and BDC department policies and procedures
- Endeavor to meet and exceed hourly, daily, weekly, and monthly individual goals as communicated by the BDC Manager
- Ensure that all outbound calls (No Shows, Confirmations, Show appointment follow up and Task list calls) are made in a timely and effective manner
- Consistently meet the daily guidelines set for number of set appointments, appointment show and outbound calls
- Maintain the essential communication link between the client and the dealership
- Ensure that all communications to and from the client and to and from the sales department is passed on effectively and quickly
Please complete this once you have applied for the position: https://assessment.predictiveindex.com/bo/6T08/BusinessDevelopmentRepresentativeSales_Feb2026_2032
QualificationsJob Qualifications:
- Professional and has the ability to make a compelling introduction
- Willing to participate in skills and product training
- Multi-tasker and excellent customer service skills
- Proven track record of meeting and exceeding goals
- Proficient with computers, emails, smart phones and the web
- High school diploma or the equivalent. College level achievement preferred
- Willing to engage in ongoing training
- Ability to read and comprehend instructions and information
- Previous experience and success in customer service, sales, call center, telemarketing or automotive BDC positions
- Skilled at building positive relationships over the phone or via email
- Professional personal appearance
- Excellent communication skills
- Ability to work well under pressure
- Must possess strong organizational skills, time management skills, and the ability to multi task
- Demonstrates the ability to interact effectively with dealer personnel at all levels
- Maintains strict confidentiality of customer information, as well as dealership processes, and marketing strategies
- Performs other duties as assigned
- Maintains a professional code of conduct at all times
- Willing to work 40 hours per week including some weekend and evening shifts
Skills Required
- High school diploma or equivalent
- Previous experience in customer service, sales, call center, telemarketing, or automotive BDC positions
- Proficient with computers, email, smartphones and web
- Excellent communication skills
- Strong organizational skills, time management, and ability to multi-task
- Ability to read and comprehend instructions and information
- Willingness to participate in skills and product training and ongoing training
- Proven track record of meeting and exceeding goals
- Skilled at building positive relationships over the phone or via email
- Professional personal appearance and conduct
- Willing to work 40 hours per week including some weekend and evening shifts
- College-level achievement
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
Founded in 1967, Parks Automotive Group is a family-owned and operated automotive retail group based in Kernersville, NC. It operates 21 franchises across North Carolina, South Carolina, and Virginia, offering new and pre-owned vehicle sales, maintenance, and service repairs. The company is dedicated to integrity and open communication through the 'Parks Promise' to provide an honest and efficient car-buying experience.








