Virtual Colleague Philippines
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Business Development & Marketing VA (Lead Generation & Systems Specialist)
Business Development & Marketing VA (Lead Generation & Systems Specialist)
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The Role
Role Title: Business Development & Marketing VA (Lead
Generation & Systems Specialist)
About the Client & Business
A consulting firm that partners with growing companies to design and implement
scalable training, onboarding, and leadership development programs. Her work
focuses on helping organizations:
Improve employee performance and retention
Build effective onboarding systems
Develop leadership pipelines
Solve operational and people-related challenges
Target clients are mid-sized organizations (100–600 employees), primarily
engaging with:
HR Leaders
Talent Development Professionals
Organizational Leadership
Role Overview
We are looking for a highly skilled, strategic, and proactive Business
Development VA who can build and execute a lead generation system from scratch.
This is not a basic VA role — the client is specifically
seeking someone who:
Thinks like a marketer
Acts like a business partner
Can recommend strategy (not just execute tasks)
The primary goal is to:
Generate qualified leads and book meetings directly into the client’s calendar
Key Responsibilities
- Lead Generation & ProspectingConduct in-depth market research to identify ideal companies (100–600 employees)Build targeted lead lists focused on:HR leadersTalent development teamsDecision-makersSource accurate contact details (email, LinkedIn, phone when possible)
- Outreach Strategy & ExecutionDevelop and execute multi-channel outreach campaigns, including:LinkedIn outreachEmail campaigns(Optional) cold calling if neededPersonalize messaging based on target audienceContinuously test and improve outreach strategies (A/B testing mindset)
- CRM & Systems SetupRecommend and help implement a CRM system such as:HubSpot orGoHighLevelBuild and manage:Lead pipelinesContact databasesFollow-up workflowsEnsure all outreach and leads are properly tracked and organized
- Follow-ups & NurturingCreate structured follow-up sequencesMaintain consistent communication cadence with leadsOptimize messaging based on engagement and response
- Appointment SettingQualify leads and book meetings directly into the client’s calendarCoordinate scheduling using the client’s booking system
- Strategy & Continuous ImprovementAnalyze performance of outreach effortsRecommend improvements to:MessagingTargetingChannelsAct as a strategic partner, not just a task executor
Expected Deliverables (Initial Phase)
CRM system setup (or recommendation + initial build)
Initial lead database (built from scratch)
Outreach messaging templates
Active outreach campaigns
Booked discovery calls/meetings
Tools & Systems (Preferred but Flexible)
CRM: HubSpot or GoHighLevel
LinkedIn Sales Navigator (preferred)
Email outreach tools (e.g., Instantly, Apollo, etc.)
Lead sourcing tools (for emails, phone numbers, etc.)
Required Skills & Experience
Technical Skills
Strong background in B2B lead generation & outreach
Experience with CRM systems (HubSpot, GHL, or similar)
Market research & data sourcing skills
Email marketing & campaign execution
Copywriting for outreach (high-converting messaging)
Strategic Capabilities
Ability to build systems from scratch
Strong understanding of sales funnels & pipelines
Experience targeting mid-sized companies and corporate decision-makers
Soft Skills / Personality Fit
Proactive and self-starter
Highly collaborative (team mindset, not hierarchical)
Confident communicator (not timid)
Creative thinker & problem-solver
Goal-oriented and results-driven
Positive, high-energy attitude
Work Setup
Flexible schedule, but initially aligned with CST (client’s time zone)
Remote role
Important Notes from Client
This role is a priority hire focused on revenue generation
Client is open to guidance and recommendations from the VA
Looking for a long-term team member, not just short-term support
Previous outreach efforts were ineffective → expects improved strategy
VA may need to educate and guide client on best marketing approaches
Engagement Structure
Trial Phase
Short-term package 10 hrs (7-day duration)
Focus: testing fit, initial setup, and execution
Ongoing Engagement (If Successful)
Minimum: 10 hours per week
Potential to scale:
Part-time → Full-time
Long-term opportunity for the right candidate
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The Company
What We Do
Virtual Colleague Philippines is a virtual assistant outsourcing company based in Manila, Philippines. Their mission is to provide opportunities for individuals to work from home and assist clients by providing suitable virtual colleagues to help them focus on building their businesses.
