WHO ARE WE?
Kaliber is pioneering change in the industry by making strides in advancing campaign insights, automation, and performance branding. We focus on delivering practical, measurable impact for both short- and long-term goals. We’re reimagining what it means to be an agency—one you can trust, rely on, and that champions its people as some of the most talented in the game.
If you’re a change-maker who thrives on taking on the giants and shaking trees until the snakes fall out, we are the team for you.
At Kaliber, we don’t just talk about change—we lead it. By attracting and empowering the best talent, we create value for the clients who appreciate what we’ve built and where we’re going.
Our change-making impact:
- Launched APAC Marketers into 7 countries to help marketers find jobs, opportunities, and each other
- Introduce Performance Branding principles to the world to turn a buzzword into an actionable strategy
- Piloting a 4-Day Work Week in 2025.
ABOUT THE ROLE
As a Business Development Strategist, you'll play a pivotal role in driving the growth and success of Kaliber. This hybrid role involves managing the existing SME client base while also driving business development to acquire new SME clients. This position requires strong client relationship skills, the ability to build trust rapidly, excellent communication, and advanced project/time management professional to identify new business opportunities, develop client relationships, and support our revenue growth initiatives.
RESPONSIBILITIES
Business Development (40%)
- Identify and generate new business opportunities through networking, market research, and relationship building with potential clients.
- Develop and execute outreach plans to establish connections, foster relationships, and expand Kaliber's client base.
- Maintain a pipeline of prospective clients, track progress, and follow up to convert leads into long-term partnerships.
- Collaborate with the sales team to create compelling proposals and pitch presentations tailored to client needs.
Client Relationship Management (40%)
- Collaborate with leadership to align business objectives with long-term strategic goals.
- Work with leadership to systematise the business development processes to scale SME clients.
- Regularly assess and refine Kaliber’s go-to-market strategy based on client feedback, industry trends, and competitor activity.
- Leverage technology and tools to enhance efficiency in SME client delivery, including automating reporting, client updates, and communications.
- Manage a small set of bronze-level clients (SMEs) under your personal book of accounts, working with the delivery team to build media plan and strategies, whilst ensuring proper campaign execution and reporting.
Leadership and Strategy (20%)
- Build, maintain, and strengthen client relationships to ensure satisfaction, retention, and growth of existing accounts.
- Act as a primary point of contact for clients, understanding their needs and proactively addressing issues.
- Present regular performance updates, strategic insights, and recommendations to clients, ensuring clear communication and alignment with business goals.
WHAT YOU WILL BRING
The minimum qualifications for this role include:
- Bachelor’s degree in Business, Marketing, or a related field.
- Minimum of 3 years of experience in business development, sales, or a similar strategic role in a digital marketing or agency environment.
- Proven track record of driving business growth and managing client relationships in a B2B setting.
Preferred qualifications for this role include:
- Proven experience with Project Management software (bonus points if you’re a ClickUp pro!)
- Exceptional written, spoken, and presentation skills that bring clarity and excitement to your ideas
- Ready to bring your A-game and collaborate with stakeholders from across the board
Traits that make you a great fit for Kaliber
- Aligned with Our Core Values: You are transparent, communicative, people-centric, and deeply skilled in your craft.
- Team-Centric & Proactive: You naturally engage and collaborate within a team environment.
- Self-Starter with Initiative: You don’t wait for instructions; you see what’s needed and take action.
- Curious about the Bigger Picture: You strive to understand what drives performance and business success.
- Detail-Oriented & Quality Driven: You don’t settle; you consistently uphold high
- Flexible working hours and arrangement
- Work from home, office, or anywhere in the world
- Generous paid time off—including sick and emergency leaves—on top of your local public holidays
- Provision for company-owned laptop and productivity equipment if needed
- Bi-annual performance and salary reviews
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What We Do
We strategically manage and execute your performance marketing campaigns with an omni-channel, intent-focused approach. Maximizing output on higher value goals such as Lifetime Value and Profit.
Our team has managed over US$500m in ad spend globally and driven over $3bn in revenue for the world’s largest brands. We've led local fast-growth companies to acquisition and several rounds of funding. Our deep strategic understanding of your business, your customers and intent marketing is what separates us from the competition.
We're confident in our offering and provide our clients with access to their accounts for full transparency, we offer non-binding month-to-month arrangements (cancel anytime) and our pricing model is incentivized for scale and growth. We're committed to our clients success.
One of our objectives is to help our clients build up their own level of expertise, be able to build their in-house teams and our flexible retainer allows clients to shift our resourcing from execution to be a more strategic partner.
