The Role
The Business Development Manager will be responsible for sales, client communications, relationship management, and generating new sales in the cryptocurrency space.
Summary Generated by Built In
About CoinMarketCap
CoinMarketCap is the world’s most trusted and accurate source of cryptocurrency data. Used by millions of individuals, organizations, and exchanges globally, we bring the most up-to-date market capitalizations, pricing, and crypto information to our users.
Our mission is to be the world’s authority on cryptocurrency data. We believe in an open and decentralized world, where we play a pivotal role in powering decisions and insights to drive greater understanding and adoption of cryptocurrencies.
The Role
As BD Manager for our Advertising business, you’ll drive revenue growth across CoinMarketCap’s full advertising inventory — display ads, sponsored placements, newsletter placements, and custom campaign partnerships. You’ll work with crypto projects, exchanges, wallets, Web3 brands, and any other institutions looking to reach CMC’s audience of millions of monthly users.
What You’ll Do
• Own the full sales cycle for CMC’s advertising products — prospecting, pitching, negotiating, and closing deals
• Sell across the full ad inventory: display/banner ads, sponsored coin/token listings, newsletter and email placements, and custom campaign packages
• Build and manage a strong pipeline of advertisers including crypto projects, exchanges, wallets, launchpads, and Web3 brands
• Develop tailored advertising proposals and media plans that align with client objectives and budgets
• Serve as the primary contact between advertising clients and internal teams (ad ops, design, editorial) for campaign execution and performance
• Grow revenue from existing advertisers through renewals, upsells, and new product adoption
• Monitor campaign performance metrics and share insights with clients to demonstrate ROI
• Track advertising market trends, competitor offerings, and pricing benchmarks in the crypto space
• Own the full sales cycle for CMC’s advertising products — prospecting, pitching, negotiating, and closing deals
• Sell across the full ad inventory: display/banner ads, sponsored coin/token listings, newsletter and email placements, and custom campaign packages
• Build and manage a strong pipeline of advertisers including crypto projects, exchanges, wallets, launchpads, and Web3 brands
• Develop tailored advertising proposals and media plans that align with client objectives and budgets
• Serve as the primary contact between advertising clients and internal teams (ad ops, design, editorial) for campaign execution and performance
• Grow revenue from existing advertisers through renewals, upsells, and new product adoption
• Monitor campaign performance metrics and share insights with clients to demonstrate ROI
• Track advertising market trends, competitor offerings, and pricing benchmarks in the crypto space
What You Bring
• 3+ years of experience in ad sales, media sales, or digital advertising business development
• Strong network within the crypto/Web3 industry — projects, exchanges, wallets, or marketing agencies
• Solid understanding of digital advertising (display, sponsored content, newsletter sponsorships, programmatic)
• Proven track record of meeting or exceeding advertising revenue targets
• Fluency in English (native level); additional languages are a bonus
• Excellent communication, presentation, and negotiation skills
• Strong organizational skills and comfort working in a fast-paced, remote-first environment
• BS/BA in business, marketing, advertising, or a related field
• 3+ years of experience in ad sales, media sales, or digital advertising business development
• Strong network within the crypto/Web3 industry — projects, exchanges, wallets, or marketing agencies
• Solid understanding of digital advertising (display, sponsored content, newsletter sponsorships, programmatic)
• Proven track record of meeting or exceeding advertising revenue targets
• Fluency in English (native level); additional languages are a bonus
• Excellent communication, presentation, and negotiation skills
• Strong organizational skills and comfort working in a fast-paced, remote-first environment
• BS/BA in business, marketing, advertising, or a related field
Nice to Have
• Experience selling advertising inventory for a high-traffic crypto or fintech platform
• Familiarity with ad servers, campaign reporting tools, and media planning
• Existing relationships with crypto marketing teams or agencies
• Understanding of crypto token launches, exchange listings, and project marketing cycles
• Experience selling advertising inventory for a high-traffic crypto or fintech platform
• Familiarity with ad servers, campaign reporting tools, and media planning
• Existing relationships with crypto marketing teams or agencies
• Understanding of crypto token launches, exchange listings, and project marketing cycles
Skills Required
- At least 2 years of experience in related fields
- Experience in providing solutions based on customer needs within the crypto space
- Fluency in English (native level), additional languages a bonus
- Strong communication and interpersonal skills
- Basic knowledge of APIs and how they work
- BSc/BA in business administration, sales, marketing or relevant fields
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The Company
What We Do
CoinMarketCap is the world's most trusted & accurate source for crypto market capitalizations, pricing and information. CoinMarketCap is a U.S. company registered in the United States of America. CoinMarketCap has been the premier price-tracking website for cryptocurrencies. It is the most referenced and trusted source for comparing thousands of crypto entities in the rapidly growing cryptocurrency space by users, institutions, and media. CoinMarketCap firmly stands for accurate, timely and unbiased information, enabling each end user to draw their own informed conclusions from CoinMarketCap data.
