Advertising Sales Manager

Summary:

We are looking for a highly motivated and results-driven Advertising Sales Manager to lead digital advertising sales and revenue growth for the Southern California News Group. This role involves developing and executing the digital sales strategy. Primarily focused on direct advertisers with a strong understanding of programmatic advertising in collaboration with senior management. The Advertising Sales Manager will also oversee the Business Development team to ensure overall success and actively participate in securing new business opportunities alongside their team.

What you will do:

• Leverage your direct and programmatic relationships to analyze client needs and objectives, understanding their business and marketing goals and challenges to develop and propose customized advertising solutions

• Attain advertising revenue goals by establishing individual and team sales performance goals, forecasting team revenue, and managing monthly expense budgets

• Coach and manage Business Development Executives both in the field and on calls with potential clients

• Identify and target potential clients, including advertisers, agencies, and brands

• Build a robust sales pipeline, tracking leads and opportunities to ensure consistent revenue growth

• Evaluate and improve advertising solutions, team structures, and inefficient processes to enhance daily business operations, optimize workflow, and streamline systems

• Cross-sell multiple products and packages

• Collaborate with and support key internal stakeholders and external partners to develop incremental local and national revenue opportunities

• Develop and execute strategic business plans to achieve sales targets and expand market share

• Build and maintain strong relationships with clients and key industry partners

• Stay informed about market trends, competitor activity, and new advertising technologies

• Respond to ad-hoc analytics requests to track internal performance and generate reports

What you will bring:

• Proven ability to manage a sales team and 4-5 years of experience in digital advertising sales, preferably within the programmatic advertising ecosystem

• In-depth knowledge of demand-side platforms (DSPs) and programmatic advertising  technologies

• Strong understanding of the digital advertising landscape, including trends, challenges, and industry best practices

• Demonstrated experience establishing client relationships and closing deals through consultative selling

• Ability to cross sell multiple products and packages

• Strong interpersonal, communication, and leadership skills

• Analytical skills for data-driven reporting, forecasting, and goal-setting

• Proficiently with Salesforce, Google AdWords and Google Analytics

Benefits and Compensation:

The annual salary range is $90,000 - $100,000 + uncapped commission, mileage reimbursement, and cell phone stipend (On-target earning potential $150,000 - $180,000+). Pay is based on several factors including but not limited to geographic location, education, work experience, time in role, certifications, etc. In addition to your salary, the Company offers eligible employees a variety of benefits including medical, dental, life and disability insurance, 401k, as well as paid time off and select paid holidays (all benefits are based on eligibility). Please click the following link for more detailed information:

www.mybensite.com/mng

Who we are:

In 2016, the Southern California News Group (SCNG) rapidly became a major U.S. news organization bringing together prominent publications like the Orange County Register and Riverside Press-Enterprise under the MediaNews Group umbrella. SCNG has become the largest news content provider in the five-county Los Angeles metropolitan area, boasting a leading circulation nationwide with 11 daily newspapers and over a dozen community weeklies. Our mission is to connect communities by providing readers with top-notch local news coverage and offering advertisers unparalleled access to a diverse and engaged audience. No matter the distribution vehicle - newspaper, magazine, mobile, online - SCNG's in-depth reporting on local news, politics, sports, and entertainment attracts a highly desirable audience of over 8.1 million adults weekly. This makes SCNG the leading local news provider and an indispensable marketing solution for Southern California advertisers.

“3x Built In Best Places to Work Winner - 2023, 2024 & 2025”

EEO Statement:

We are an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

How To Apply:

• Please submit an online application along with your resume for this position here

Closing Date:

• Continuous recruitment until the position is filled

Conditions of Employment: 

• A full pre-employment background check and MVR will be conducted as part of the selection process. Must be willing to submit and pass the necessary required checks

• Must possess and maintain a valid driver’s license and have reliable transportation

• Travel – This position entails occasional driving for work assignments, training sessions, and/or in-person meetings. The employee will be responsible for transporting themselves between different sites as needed

#LI-JA1 #LI-HYBRID