The Role
Plan and execute BTL marketing activities, including events, promotions, brand activations, and city campaigns. Build vendor and agency networks, develop partnerships, generate leads, and drive business growth. Collaborate with city and regional leadership, provide campaign updates, and support sales and marketing initiatives. The role also requires team coordination, creative problem-solving, multitasking, and effective communication under pressure.
Summary Generated by Built In
About the Company –
We are building India’s most trusted Home energy brand with focus on world-class product, industry- leading customer experience and financing solutions to expedite adoption of renewable energy solutions for Indians across the landscape.
We are reimagining HomeEnergy with our rooftop solar solutions. We want to raise the bar for the industry and become India’s #1 new age solar brand.
Here is the story of our recent funding: https://yourstory.com/2022/11/b2c-startup-solarsquare-series-a- funding-elevation-capital-lowercarbon-chris-sacca
Job description / Responsibilities –
Planning and executing all BTL activities - Events (roadshows, exhibitions, conferences, seminars canopies), promotions (pamphlets, handbills, brochures) and brand/service placement.
Planning and innovating new marketing initiatives on a regular interval to create a brand recall and awareness.
Responsible for setting up of strong network of vendors / Agencies for various promotional activities planned for the respective regions.
To plan, manage and execute BTL marketing campaigns, Brand activations in the City.
Working closely with the City Manager/ZSM and keeping him/her updated about the proceedings of the campaign and other nitty-gritties.
Unlocking new partnerships and business by working with the Operations Team and the City Head.
Generating leads and bringing business.
Requirement –
Energetic, versatile and a creative problem-solver
Talented, Flexible individual with ability to multitask, to exercise initiative, and work effectively under pressure, paying strong attention to detail
Effective communications, presentation.
Minimum experience of 2-3 years with enough knowledge about the know-hows of BTL campaign, activations and campaign operations.
Good idea of General Management that involves in-house work along with professional collaborations. Command over sales and marketing to assist the Team whenever, and wherever required
Team Management abilities that involve versatility and flexibility in order to get the work done.
A hunger for personal growth and over-all development will definitely help you fair well and keep up with the ever evolving changes of this medium of marketing.
Skills Required
- Minimum 2–3 years of experience with BTL campaigns, brand activations, and campaign operations
- Knowledge of sales and marketing
- Effective communication and presentation skills
- General management ability, including in-house work and professional collaborations
- Team management abilities
- Ability to multitask, take initiative, work under pressure, and maintain attention to detail
- Creative problem-solving, flexibility, and versatility
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The Company
What We Do
SolarSquare is India's most trusted and fastest growing residential solar company. We bring trust, transparency, financing and best-in-class after sales service to every home owner looking to go solar. Our aim is to become India's #1 rooftop solar brand and empower 100k homes to go solar by 2024.
