The Role
Outbound-focused Business Development Manager responsible for prospecting, high-volume outreach (calls, email, LinkedIn), booking qualified meetings, managing early funnel in HubSpot, researching accounts, and reporting outreach performance to support pipeline growth across priority verticals.
Summary Generated by Built In
Job Title:- Business Development Manager
Work Type:- Full-Time
Work Mode:- Hybrid
Tru Inc is seeking a Business Development Manager. We have one (1) permanent position available for an immediate start. This position reports to the Chief Revenue Officer.
About Us:-
At Tru, we are more than just a technology agency - we are strategic partners committed to driving digital transformation for enterprise-level clients. As experts in digital experience platforms, e-commerce engines, and innovative solutions, we help businesses thrive in the digital era.
Location:-
This role is hybrid, providing some flexibility to work from home. However, candidates must reside in the Greater Toronto Area (GTA) and be prepared to attend in-person meetings as required. Occasional travel to client sites, events, or conferences may also be necessary.
Position Overview:-
We want you to join our team and contribute to our continued growth and success! This is a pure outbound business development role focused on identifying opportunities, engaging with new prospects, and helping drive pipeline growth. The ideal candidate thrives on creating connections, turning interest into qualified opportunities, and supporting the revenue team in building Tru’s presence across North America.
Key Responsibilities:-
- Build and maintain highly targeted prospect lists aligned to Tru’s ideal client profile across priority verticals such as retail, e-commerce, and automotive.
- Research accounts and contacts to personalize outreach and uncover entry points into organizations.
- Execute high-volume, high-quality outbound outreach via cold calling, email sequences, and LinkedIn to secure meetings with senior decision-makers.
- Follow up on leads from conferences, events, webinars, and partner referrals to convert them into active conversations.
- Manage the early sales funnel in HubSpot, ensuring all touchpoints and stages are accurate and up to date.
- Book and coordinate qualified meetings, providing the CRO with concise briefs and background information.
- Track and report on outreach activity, results, and insights from the field to optimize strategies and improve conversion.
What You’ll Bring (Including Experience):-
- 4-5 years of experience in outbound-focused roles such as BDR, SDR, or Business Development Manager, ideally in digital, SaaS, consulting, or marketing technology.
- Proven track record of generating opportunities and booking meetings through cold outreach, not just handling inbound leads.
- Confident on phone and video calls, with strong written communication skills for sharp, relevant emails and LinkedIn messaging.
- Hands-on experience with HubSpot or similar CRM platforms, and familiarity with sales engagement tools like LinkedIn Sales Navigator.
- Highly organized, resilient, and motivated by clear targets, pipeline health, and winning new logos.
- Genuine interest in digital, AI, and evolving commerce and customer experience trends.
Salary Range:- $80,000-$100,000
Working at Tru:-
At Tru, we put people first! We take pride in building a culture that stands out for its courage, entrepreneurial spirit, diversity, and passion for people. We offer competitive salaries along with a 100% employer-paid benefits package and a remote work-from-home arrangement. At Tru, we believe in creating an environment that is challenging, fun, and rewarding. We host regular team events, including live gatherings, to enhance our team spirit beyond work.
At Tru, we are a family, and our embraced values are:
- You Talk, We Listen
- Integrity at Our Core
- Quality as Standard
- Delivered On Time
Join us and be part of a team that drives growth, builds relationships, and makes a tangible impact in the digital world!
Skills Required
- 4-5 years in outbound-focused roles (BDR, SDR, Business Development)
- Proven track record of generating opportunities and booking meetings via cold outreach
- Confident on phone and video calls with strong written communication skills
- Hands-on experience with HubSpot or similar CRM platforms
- Familiarity with sales engagement tools such as LinkedIn Sales Navigator
- Ability to build targeted prospect lists and research accounts/contacts
- Experience managing early sales funnel and keeping CRM touchpoints up to date
- Resilient, highly organized, and motivated by targets and pipeline health
- Must reside in the Greater Toronto Area and attend in-person meetings as required
- Genuine interest in digital, AI, commerce and customer experience trends
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The Company
What We Do
Tru Inc. is a premier Enterprise Digital Orchestration firm and global digital transformation agency specializing in bridging legacy architectures with future-ready AI. They provide strategic problem-solving for global enterprises through expertise in headless architecture, agentic workflows, and experience design, helping complex brands transform fragmented digital touchpoints into unified, high-performance ecosystems that foster substantial and enduring results across the globe.
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