The Role
Drive B2B sales for local businesses via phone, video and face‑to‑face meetings across Cheshire. Use consultative selling to recommend digital marketing solutions (paid social, display, video, websites), manage accounts, prospect new and lapsed clients, and meet KPIs through territory planning and strong client relationships.
Summary Generated by Built In
LOCALiQ, part of Newsquest Media Group, is passionate about helping local businesses grow through smart, data‑driven digital marketing. As part of our digital sales team supporting the Warrington Guardian, you’ll be right at the heart of that mission, working closely with SMEs across the wider Cheshire region to strengthen their online presence and connect with the audiences that matter most.
This is a hybrid role, combining remote working with regular face‑to‑face client meetings across your territory. While you’ll spend a significant amount of time out meeting customers, you’ll also be expected to work from our Warrington office to review progress, collaborate with colleagues, and support your ongoing development, earning potential and career progression.
In this role, you’ll build trusted relationships with local businesses, uncover commercial challenges, and recommend tailored solutions from our portfolio of digital products, including paid social, digital display, video and website solutions. If you thrive in a consultative, customer‑focused sales environment and are passionate about delivering real impact for the local business community, this is a fantastic opportunity to join a forward‑thinking and supportive team.
This is a hybrid role, combining remote working with regular face‑to‑face client meetings across your territory. While you’ll spend a significant amount of time out meeting customers, you’ll also be expected to work from our Warrington office to review progress, collaborate with colleagues, and support your ongoing development, earning potential and career progression.
In this role, you’ll build trusted relationships with local businesses, uncover commercial challenges, and recommend tailored solutions from our portfolio of digital products, including paid social, digital display, video and website solutions. If you thrive in a consultative, customer‑focused sales environment and are passionate about delivering real impact for the local business community, this is a fantastic opportunity to join a forward‑thinking and supportive team.
Key Responsibilities
- Drive business‑to‑business sales through a mix of telephone, video and face‑to‑face meetings with prospective clients across the wider Cheshire region
- Deliver a consultative sales approach, identifying customer needs through effective questioning and discovery before recommending the most suitable digitally led solutions
- Conduct thorough research into each client’s business or industry, ensuring proposals are relevant, tailored and commercially impactful
- Maximise marketing spend within your territory by continually sourcing new and lapsed business opportunities
- Maintain a high standard of account management, building strong relationships and providing excellent service at every stage of the customer journey
- Grow your customer base through strategic territory planning, competitor awareness and proactive prospecting
- Identify and pursue new business opportunities from inbound leads, referrals and self‑sourced prospects
- Consistently meet and exceed key performance indicators, including call volumes, meaningful conversations, booked meetings and timely follow‑ups
Skills, Knowledge and Expertise
- Proven experience in B2B sales, ideally within a consultative or solution‑based environment
- A solid understanding of digital marketing products, including paid social, digital display, video and websites
- Demonstrated success in outbound cold calling and lead generation
- Confident and persuasive in securing new business over the phone, via video and in face‑to‑face meetings
- Ability to grow and nurture existing client accounts, driving long‑term value and retention
- Highly customer‑focused, with a strong commitment to delivering exceptional service
- Knowledge of multimedia advertising is advantageous but not essential
- Strong listening, questioning and problem‑solving skills
- Passion for local media and a genuine desire to help local businesses succeed
- Ability to commute to the Warrington office and travel across the wider Cheshire region
- Access to a vehicle for business use and a full UK driving licence
Benefits and D&I Statement
- Competitive salary + uncapped commission
- 25 days holiday + bank holidays + your birthday off
- Holiday buy scheme for extra flexibility
- Structured career progression & ongoing training
- Pension plan
- Employee Helpline counselling and advice
- Perks & discounts including:
- Gym membership
- Cycle to Work scheme
- Eye care
- Retail discounts
- Team building days & annual volunteer charity day
Newsquest Media Group is an equal opportunities employer and welcomes applications from all community sections regardless of age, disability, gender reassignment, marriage/civil partnership status, pregnancy and maternity, race, religion or belief, sex, or sexual orientation. Our recruitment process will consist of various stages and activities. As part of our commitment to fairness to all applicants, we will take into account any adjustments that could help you.
About
A name you can trust - we’ve been a part of your community for generations.LOCALiQ is the name for all that Newsquest Media Group does today, from trusted local newspapers and websites to digital marketing services that can help you reach new customers as you’ve never been able to before.LOCALiQ is the name that combines your trusted local news brand with digital marketing.It hasn’t replaced the name of your local Newsquest newspaper and its website, but it encompasses everything we can offer.Those services include online advertising and best-in-class digital marketing, backed by data gathered from our 1.5 million local campaigns and 45 million monthly users.Put our experts to work for you, and we believe you’re hiring the best marketing partner a business can have.
Skills Required
- Proven experience in B2B sales, ideally consultative or solution-based
- Solid understanding of digital marketing products (paid social, digital display, video, websites)
- Demonstrated success in outbound cold calling and lead generation
- Strong account management skills and ability to drive long-term client value and retention
- Confident and persuasive in securing new business via phone, video and face-to-face meetings
- Ability to commute to the Warrington office and travel across the wider Cheshire region
- Access to a vehicle for business use and a full UK driving licence
- Knowledge of multimedia advertising
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The Company
What We Do
We are a media company with a difference. We are committed to bringing a voice to your region by investing in a passionate team of journalists who proudly serve their communities by sharing authoritative news that readers trust. Our sales teams provide local businesses with highly responsive digital advertising and marketing solutions. We are one of the largest regional news publishers in the UK and have a portfolio of more than 250+ local news brands and magazines online and in print. With an online audience of 41 million users a month and 7 million readers a week in print, our content is read by a substantial proportion of the UK population. In addition to our local news brands, we own a number of digital pure play and specialist media businesses such as s1jobs and s1homes, Exchange & Mart, and Newsquest Specialist Media. We also own LOCALiQ, an award-winning digital marketing agency that specialises in driving more leads, increasing online growth and generating return on marketing investment on behalf of thousands of UK SMBs. Our parent company is Gannett Inc, the largest news publisher in the US. Gannett is listed on the New York Stock Exchange.
