Business Development Manager – National Accounts

Posted 2 Days Ago
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Menomonee Falls, WI, USA
In-Office
Senior level
Food
The Role
Identify, qualify, and develop national multi-unit foodservice accounts. Build executive relationships, create account plans, drive revenue through consultative selling, manage pipelines/CRM, coordinate cross-functional teams, lead negotiations, and support trade shows. Requires heavy travel to grow national accounts and meet revenue targets.
Summary Generated by Built In
Company Description

Whether you're just beginning your career or have years of experience—you've come to the right place! Working at Alto-Shaam means you’re a part of a passionate team working together towards one goal.

Since 1955, Alto-Shaam has pioneered industry-leading commercial foodservice equipment that anticipates and responds to our customers' needs. Our solutions help foodservice businesses like Sendik’s Food Market and Saz’s Hospitality Group enhance their menus while providing a greater return on their investment.

Our world-class products are made in a world-class facility. Alto-Shaam’s headquarters and manufacturing space is dynamic, clean and safe for all.

As a family company, we also take care of our people by providing market-leading benefits:

  • Earn an annual bonus on your gross income, which has averaged 15% over the past five years
  • Low Cost premiums for full coverage healthcare with wellness participation
  • 11 paid holidays and generous earned PTO
  • Advancement opportunities to grow through our career ladders program
  • Tuition assistance to pursue a degree or certification
  • Fitness reimbursement for gym memberships, classes, or training sessions
  • Biannual performance reviews with yearly merit increases
  • Annual free lunch with the company president to celebrate your work anniversary

Job Description

The ideal candidate for a Business Development Manager - National Accounts would be able to do the following:

  1. Identify and Develop High-Value National Account Opportunities: Research, identify, qualify, and prioritize prospective national account customers across multi-unit foodservice, franchise, senior living, hospitality, and contract foodservice channels that align with Alto-Shaam’s growth objectives.
  2. Build Strategic Customer Relationships: Cultivate long-term relationships with executive leaders, decision-makers, culinary teams, operations teams, procurement contacts, and other key stakeholders to understand customer priorities, operational needs, and growth strategies.
  3. Create Demand for Alto-Shaam Solutions: Position Alto-Shaam products and solutions through consultative selling, customer discovery, value-based presentations, product demonstrations, culinary support, and application-focused recommendations.
  4. Develop and Execute Strategic Account Plans: Create and implement account-specific business plans, sales strategies, opportunity pipelines, and growth initiatives designed to expand Alto-Shaam’s market presence and achieve measurable revenue results.
  5. Drive Revenue Growth and Business Results: Manage opportunities through the sales cycle, advance customer commitments, support conversion of targeted prospects, and execute initiatives that increase sales volume, account penetration, and long-term revenue growth.
  6. Leverage Market and Customer Insights: Monitor market trends, competitive activity, customer challenges, and industry developments to identify new business opportunities, strengthen value propositions, and inform account development strategies.
  7. Collaborate Across Internal and External Teams: Work closely with internal sales, culinary, marketing, product development, customer service, service, dealer, and representative partners to deliver coordinated customer solutions and support successful execution of account initiatives.
  8. Lead Pricing, Program, and Agreement Discussions: Support negotiations related to pricing, programs, specifications, standards, and account agreements while ensuring alignment with Alto-Shaam policies, channel strategy, terms, and conditions.
  9. Track, Manage, and Report Sales Activity: Maintain accurate CRM records, manage opportunity pipelines, track customer engagement, analyze account performance, and provide timely reporting on activities, progress, forecasts, and results.
  10. Represent Alto-Shaam in the Market: Attend customer meetings, industry trade shows, conferences, networking events, and other market-facing activities to build brand awareness, generate leads, strengthen relationships, and support business development efforts.
  11. Maintain an Aggressive Travel Schedule: to support customer engagement, business development activity, trade shows, and account growth initiatives. Travel requirement is 70%+.

Qualifications

For a candidate to be successful as a Business Development Manager - National Accounts they must have:

Education / Skills Required:

  • Bachelor’s degree in business, marketing, hospitality, culinary arts, foodservice management, or a related field required; equivalent combination of education and relevant industry experience may be considered.
  • Minimum of 5–7 years of progressive sales, business development, national account, key account, or channel management experience, preferably within the commercial foodservice equipment, foodservice operations, hospitality, franchise, or senior living markets.
  • Demonstrated success identifying, developing, and converting new business opportunities with regional, national, and multi-unit account customers.
  • Experience working with franchise groups, senior living operators, hospitality organizations, contract foodservice providers, or other multi-location customer segments strongly preferred.
  • Strong understanding of foodservice operations, commercial kitchen workflows, culinary applications, equipment specification processes, and customer operational challenges preferred.
  • Proven ability to build relationships with executive leaders, procurement teams, culinary teams, operations leaders, dealers, consultants, and manufacturer representative partners.

Job Knowledge, Skills, and Abilities:

  • Strong consultative selling skills with the ability to uncover customer needs, identify operational challenges, and position value-based solutions.
  • Strategic planning and account management skills, including the ability to prioritize target accounts, develop growth plans, and execute against defined sales objectives.
  • Excellent interpersonal, communication, presentation, negotiation, and relationship-building skills with the ability to influence stakeholders at multiple levels of an organization.
  • Proficiency with CRM platforms, opportunity pipeline management, forecasting, reporting, and sales activity documentation is required.
  • Proficiency in Microsoft Office applications
  • Strong problem-solving, conflict management, and decision-making skills with the ability to navigate complex customer needs and internal priorities.

Additional Information

We are looking for team-members that exemplify and live our High FIVE values:

  • Highest Quality:  Are you detailed-oriented and ensure the accuracy of your work?
  • Win together as a Family: Do you exceed expectations by being attentive and going above and beyond?
  • Unleash the Innovative Spirit: Are you passionate about finding solutions to streamline and enhance the way you and your peers work?
  • Be a Helpful Voice: Are you a positive person who wants to make an impact on others?
  • Every Individual Makes an Impact: Are you a go-getter who takes initiative and pride in your work?

If you share our values, we want you to be a part of our Alto-Shaam family!

Skills Required

  • Bachelor's degree in business, marketing, hospitality, culinary arts, foodservice management, or related field (or equivalent experience)
  • Minimum of 5-7 years progressive sales, business development, national account, key account, or channel management experience
  • Demonstrated success identifying, developing, and converting new business opportunities with regional, national, and multi-unit account customers
  • Experience working with franchise groups, senior living operators, hospitality organizations, or contract foodservice providers
  • Strong understanding of foodservice operations, commercial kitchen workflows, culinary applications, and equipment specification processes
  • Proficiency with CRM platforms, opportunity pipeline management, forecasting, and sales activity documentation
  • Proficiency in Microsoft Office applications
  • Strong consultative selling, presentation, negotiation, and relationship-building skills
  • Strategic planning and account management skills, including developing and executing account-specific business plans
  • Ability to travel extensively (70%+ travel) to support customer engagement, trade shows, and account growth
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The Company
HQ: Menomonee Falls, WI
300 Employees
Year Founded: 1955

What We Do

Founded in 1955, Alto-Shaam is the inventor of the original Cook and Hold oven that revolutionized low-heat cooking and the commercial cooking industry. Today, Alto-Shaam features a full line of Cook and Hold ovens, convection ovens, combi ovens, chillers, warming cabinets and drawers, heated buffet and display cabinets, merchandisers, fryers, and rotisseries. Whether you’re preparing haute cuisine in a top restaurant, health-conscious meals in a health care facility, or tater tots in the local school, the equipment must provide a great return on investment for the foodservice program to be successful. At Alto-Shaam, we specialize in creating systems and equipment that are the core of successful and profitable foodservice programs in many different industries. While many Alto-Shaam Cook & Hold ovens still take a little bit of effort and electricity to make an amazing prime rib, many chefs are using this commercial kitchen staple oven for steaks, vegetables, braising short ribs, baking cheesecakes, proofing bread dough or reheating convenience food items. With no flavor carryover, a very small electricity draw, no exterior ventilation needed, the Cook & Hold can work all day, every day, with maximum efficiency.

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