At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.
This position reports to:
GPM Manager - Digital Products - SEVERINE RISO__
Location: Global, TBD
Defines, plans, and ensures implementation of product marketing strategies for product line Grid Automation, covering Intelligent Electronic Devices (IED), Software, and Standardized Solutions, to meet business objectives, in line with global product strategy. Supports sales organizations in driving sales and services for the assigned products over the markets of responsibility in the Middle East & Africa (MEA). Scouts and onboards new Channel Partners and defines partner business plans.
- Creates, plans and ensures implementation of the local go-to–market product strategy for product line Grid Automation, including definition and communication of product value propositions and product positioning in accordance with the global product marketing strategy.
- Coordinates and drives Product Marketing Specialists within the Grid Automation community, to promote, specify and homologate Grid Automation products.
- Scouts and onboards new Channel Partners, by promoting the Grid Automation Channel Partner Program and portfolio and defining partnership business plans.
- Creates demand through technical promotion and opportunity identification, providing solutions and value base selling.
- Evaluates market opportunities and proposes appropriate activities in line with Business Line Grid Components strategy.
- Bridges the value chain between the Division Marketing & Sales and Factory Marketing & Sales, and acts on improving processes, focusing on customer satisfaction.
- Focuses on achievement of total demand orders (ABB and 3rd Party), growth margin %, net price variance, Net Promoter Score (NPS) and requested on-time delivery of assigned products.
- Develops and implements annual marketing plan in conjunction with the Distribution Solutions Division and Grid Components Business Line plans (Game plans).
- Builds and maintains strong relationships with new and existing customers to ensure ongoing customer satisfaction.
- Support Business Line market pricing policy for product line Grid Automation.
- Guides and coordinates the activities of Product Marketing Specialists, within the Grid Automation community to implement product support and product training to ensure high customer satisfaction in cooperation with global Division Marketing and Sales functions.
Qualifications for the role
- University degree in Electrical/Electronic/Automation/Software Engineering.
- 5+ years’ experience, product marketing or product management in multi-cultural environment.
- Experience with Grid Automation, Substation Automation and/or Protection Relays.
- Knowledge of the Utility segment, both TSO and DSO.
- Experience with multi-channel go to market, including channel partners.
- Capability to work in an international environment with collaborative attitude.
- Global mindset, intercultural sensitivity, and excellent communication skills
- Business Strategy.
- Budget & Performance Targets.
- Customer Experience Success.
- Digital Marketing.
Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.
Ready to make an impact?
Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.
Skills Required
- University degree in Electrical/Electronic/Automation/Software Engineering
- 5+ years experience in product marketing or product management
- Experience with Grid Automation and Protection Relays
- Knowledge of Utility segment for TSO and DSO
- Experience with multi-channel go-to-market strategies
ABB Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about ABB and has not been reviewed or approved by ABB.
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Healthcare Strength — Healthcare coverage is described as comprehensive, with medical, dental, vision, mental health support, and disability and life insurance included. Immediate eligibility in some roles reinforces the sense of dependable core coverage.
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Leave & Time Off Breadth — Time-off offerings are described as broad, including paid holidays, sick days, volunteer time, sabbaticals, and, in some cases, 25 days of PTO. Flexible scheduling and remote-work options add to perceived time-off and flexibility value.
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Retirement Support — Retirement benefits are positioned as robust, including a 401(k) with company contributions or matching and, in some cases, profit sharing or pension savings. Stock purchase/share acquisition programs complement longer-term savings options.
ABB Insights
What We Do
ABB is a leading global technology company that energizes the transformation of society and industry to achieve a more productive, sustainable future. By connecting software to its electrification, robotics, automation and motion portfolio, ABB pushes the boundaries of technology to drive performance to new levels. With a history of excellence stretching back more than 130 years, ABB’s success is driven by about 110,000 talented employees in over 100 countries. www.abb.com
