Business Development Manager - Horticulture

Posted Yesterday
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Bethlehem, PA, USA
In-Office
Mid level
Analytics • Business Intelligence • Consulting
The Role
Drive revenue growth by identifying market opportunities, securing service and supply contracts, managing key accounts, and negotiating commercial agreements. Responsibilities include managing the full sales cycle, consulting with industrial clients on technical specifications, maintaining sales pipelines, nurturing partnerships, identifying upselling opportunities, and tracking market, competitor, and raw-material trends.
Summary Generated by Built In

Position Summary 

As the Business Development Manager, you will drive revenue growth by identifying new market opportunities, securing high-value service and supply contracts, and managing key accounts. You will act as the vital link between our production operations and buyers, translating technical material specifications into strong commercial partnerships. The Corporation's current main focus is the horticultural industry, but also provides services within the cryogenic insulation markets for construction and chemical industries. 

Key Responsibilities

  • Market Expansion: Identify, target, and secure new business opportunities across diverse industrial manufacturing sectors 
  • Pipeline Management: Build and maintain a robust sales pipeline, managing the entire sales cycle from prospecting to contract closing 
  • Technical Consultation: Collaborate with clients’ plant managers, quality control teams, and engineers to align our product and service specifications with their production needs 
  • Contract Negotiation: Standardize, structure, and negotiate agreements, pricing models, and logistics frameworks to maximize profitability 
  • Relationship Management: Nurture long-term partnerships with existing accounts to ensure customer retention and identify upselling opportunities 
  • Market Intelligence: Track industry trends, competitor activities, and raw material pricing to help guide our market strategy 

Qualifications

  • Experience: Minimum of 3+ years of successful B2B technical sales or business development experience, specifically within industrial minerals, aggregates, mining, or heavy chemical manufacturing 
  • Education: Formal education in Business or Finance, or a related technical/commercial field.  Equivalent experience will also be considered in lieu of formal education 
  • Skills: Proven track record of negotiating commercial contracts and managing sales cycles 
  • Knowledge of horticulture industry and technical education preferred 
  • Tools: Proficiency with modern CRM platforms and data-driven pipeline tracking 
  • Attributes: Strong communication, presentation, and relationship-building skills; self-motivated with an entrepreneurial mindset 

Skills Required

  • Minimum 3 years of successful B2B technical sales or business development experience in industrial minerals, aggregates, mining, or heavy chemical manufacturing
  • Formal education in Business, Finance, or a related technical or commercial field, or equivalent experience
  • Proven experience negotiating commercial contracts and managing sales cycles
  • Knowledge of the horticulture industry
  • Technical education
  • Proficiency with modern CRM platforms and data-driven pipeline tracking
  • Strong communication, presentation, and relationship-building skills
  • Self-motivated with an entrepreneurial mindset
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The Company
HQ: Greensboro, NC
279 Employees
Year Founded: 2014

What We Do

Cogent Analytics is a business management consulting firm committed to serving privately held businesses in the US. Founded in 2014, we've grown from a small team of six to a thriving organization of over 220 dedicated professionals serving Main Street businesses across 36 U.S. states. Our mission is to improve the lives of business owners by providing honest and effective business consulting services. We believe that small to mid-sized businesses are the backbone of our economy and the lifeblood of their communities. Our people-centric approach focuses on the individuals behind the businesses and the communities they serve. At Cogent Analytics, we're more than just a business - we're a family that acts like a business from time to time. We invest heavily in our team, fostering a culture of support, growth, and recognition. We're proud of our A+ Rating with the Better Business Bureau, client testimonials, and lifecycle relationships that are testaments to our ethical business practices. Join us as we continue to champion the cause of the entrepreneur, helping businesses overcome challenges, achieve their full potential, and contribute to the strength and vibrancy of our communities. At Cogent, your business is our business — let's build something together. Website: www.cogentanalytics.com Email: [email protected] Phone: (336) 665-8154

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