The Role
Lead business development for education institutions across India by building stakeholder relationships, managing tenders/GeM/empanelment, developing tailored AV/smart-classroom solutions, collaborating with pre-sales for demos, negotiating contracts, forecasting pipeline, and representing the company at industry events to meet sales targets.
Summary Generated by Built In
Business Development Manager – Education VerticalDepartmentSales – Education VerticalReporting ToHead of Sales Base LocationFlexible – any key metro in India (Delhi NCR, Mumbai, Bengaluru, Hyderabad, Pune, Chennai)TravelRegular domestic travel required across schools, colleges, universities and education boards/institutionsExperience Required10+ years of overall sales experience, with a significant part in the education verticalIndustry BackgroundAudio-Visual (AV) products, Pro-AV, EdTech, unified communications, or allied/adjacent technology industries preferredJoining TimeImmediate to within 45 daysEmployment TypeFull-time, Permanent
About KramerAV
KramerAV is a global provider of professional audio-visual and collaboration solutions, delivering technology for presentation, connectivity and control across enterprise, education, government, Defense and broadcast environments. As the organization deepens its focus on the education vertical in India, we are looking for an experienced business development professional to lead growth across schools, higher education institutions and corporate learning environments.Job Summary
The Business Development Manager – Education Vertical will be responsible for driving revenue growth by identifying, developing and closing business opportunities with schools, colleges, universities, education boards/departments across India. The ideal candidate brings deep, established relationships within the education ecosystem, a strong understanding of institutional and government procurement processes (tenders, GeM, empanelment) where applicable, and a proven track record of selling technology solutions – ideally audio-visual, Pro-AV, smart classroom or allied technology products – into this vertical.Key Responsibilities
- Identify, map and build relationships with key stakeholders across schools, colleges, universities, education boards.
- Generate and manage a healthy sales pipeline through direct engagement, and consultants active in the education space.
- Track, respond to and manage institutional and government tenders, RFPs/RFQs, GeM listings and empanelment processes relevant to AV and smart classroom technology procurement.
- Present and position KramerAV's audio-visual and collaboration solutions to academic, technical and decision-making stakeholders, tailoring proposals to education-specific use cases (smart classrooms, lecture capture, hybrid learning, auditoriums, language labs, campus-wide AV networks, etc.).
- Negotiate commercial terms and contracts in line with institutional/government procurement norms, ensuring compliance with documentation and vendor registration requirements.
- Collaborate with pre-sales, product and technical teams to develop solution proposals, respond to technical bid requirements and support proof-of-concept demonstrations.
- Monitor competitor activity, pricing and positioning within the education vertical, and provide market intelligence to leadership.
- Build and maintain relationships with education-focused consultants to expand market reach.
- Achieve quarterly and annual sales targets, accurately forecast pipeline, and maintain up-to-date account and opportunity records in CRM.
- Represent KramerAV at education industry events, exhibitions and seminars to build brand visibility and generate leads.
Required Experience
- 10+ years of total sales/business development experience, with substantial and demonstrable experience selling into the education vertical in India.
- Prior experience selling audio-visual (AV/Pro-AV), smart classroom, EdTech, unified communications or other allied/adjacent technology products is strongly preferred.
- Established network and working relationships with education institution decision-makers, procurement teams and technical stakeholders.
- Strong understanding of institutional and government procurement cycles, tendering processes, GeM portal, and vendor empanelment/registration requirements, where applicable.
- Proven track record of consistently meeting or exceeding sales targets in a relationship-driven, consultative sales environment.
- Willingness and readiness to travel regularly across India.
- Available to join within 45 days of offer.
- Open to being based out of any key metro city in India.
Skills & Competencies
- Strong consultative and solution-selling skills, with the ability to translate technical AV capabilities into education use cases.
- Excellent relationship-building, networking and stakeholder management skills.
- Strong commercial and negotiation acumen, including familiarity with institutional/government contracting terms.
- Self-driven, target-oriented and comfortable operating with a high degree of autonomy.
- Good communication and presentation skills; ability to engage confidently with academic leadership, administrators and procurement officials.
- Working knowledge of CRM tools and MS Office; ability to prepare proposals, forecasts and account plans.
Educational Qualification
Bachelor's degree in Engineering, Business Administration, or a related field. An MBA or equivalent management qualification is an added advantage.Other Requirements
- Notice period / availability: Must be able to join within 45 days from the date of offer.
- Base location is flexible and can be any key metro in India, subject to business and travel requirements.
Skills Required
- 10+ years of sales/business development experience with substantial experience selling into the education vertical in India
- Prior experience selling audio-visual (AV/Pro-AV), smart classroom, EdTech, unified communications or allied technology products
- Established network and working relationships with education institution decision-makers, procurement teams and technical stakeholders
- Strong understanding of institutional and government procurement cycles, tendering processes, GeM portal, and vendor empanelment/registration
- Proven track record of meeting or exceeding sales targets in a consultative sales environment
- Willingness and readiness to travel regularly across India
- Working knowledge of CRM tools and MS Office; ability to prepare proposals, forecasts and account plans
- Bachelor's degree in Engineering, Business Administration, or related field
- MBA or equivalent management qualification
- Available to join within 45 days of offer
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The Company
What We Do
Kramer audio visual experiences power creativity, collaboration, and engagement. From AVSM to advanced cloud-based communication, collaboration and control solutions, Kramer creates audio visual experiences that are more engaging, more inclusive and more connected than ever before. Headquartered in the heart of Startup Nation - Tel Aviv, Israel with locations around the world, Kramer’s audio visual experts are designing the future of engagement technology. Physical and digital boundaries have blurred. But no matter how hybrid our world becomes, our desire for real, human connection will never cease. Kramer’s intuitive, seamless technology breaks down walls, bridges gaps, and makes people feel closer together even when they’re far apart.
