You’re a high‑performing B2B media seller who wants bigger opportunities, a faster trajectory, and a genuinely modern sales environment. At Key Media, you’ll drive new business for Canadian HR Reporter – Canada’s market‑leading HR media brand – helping advertisers reach an engaged audience of HR professionals via HRReporter.com.
Role: Business Development Manager – HR Media (B2B Digital Advertising)
Brand: HRReporter.com (Canadian HR Reporter)
Location: Flexible / hybrid (2 days a week in our downtown Toronto office)
OTE: CAD $110k–$120k (uncapped)
The role
You’ll focus on winning new advertisers and growing revenue across HRReporter.com and related digital products.
You will:
- Own the full new‑business sales cycle – prospect, pitch, negotiate, close
- Target HR‑focused categories (HR tech, benefits, recruitment, payroll, wellness, employment law, consulting, etc.)
- Sell digital advertising, branded content, email, sponsorships and lead‑gen solutions
- Build strong relationships with decision‑makers and agencies and grow accounts through results, renewals and upsells
- Work closely with editorial, marketing and design to deliver campaigns that genuinely solve HR client problems
You’ll sell with a modern, AI‑enabled stack (CRM, market intel, AI support for prospecting, email and meeting notes) so you can focus on high‑value conversations, not admin.
About you
- 3+ years’ B2B media or advertising sales (digital preferred)
- Strong new‑business track record – you generate and close your own opportunities
- Consultative, solutions‑led sales style with solid negotiation skills
- Comfortable with KPIs, outbound activity and a fast‑paced commercial environment
- Curious, coachable and keen to use AI and modern tools to lift performance
This won’t suit someone who prefers mainly reactive/inbound sales or low visibility on activity and performance.
What’s on offer
- OTE CAD $110k–$120k, uncapped, with competitive base, commission and accelerators for top performers
- The chance to build and own a high‑value HR media book of business on a flagship brand
- Clear pathways to larger strategic accounts, leadership or broader vertical responsibility
- Flexible hybrid working
- Travel Orange – the ability to work from other global locations for up to 12 weeks per year
- Quarterly awards and recognition programs (including vouchers, travel incentives and company‑wide recognition)
- Additional benefits such as paid volunteer leave and extra annual leave accrual with tenure
About Key Media & Canadian HR Reporter
Key Media is a global B2B media company with leading brands across insurance, finance, legal and HR. Canadian HR Reporter has been a trusted HR resource since 1987, now a fully digital brand reaching a large, engaged HR audience via HRReporter.com, newsletters and social channels – a powerful platform for advertisers.
If you’re ready to grow a new‑business portfolio on a flagship HR media brand, we’d love to hear from you.
About Key Media
Key Media is a global business media company with leading B2B brands and events across insurance, finance, legal, HR and more, with offices in Sydney, Toronto, Auckland, Manila, Denver, London and Singapore.
Vacancy status
This posting is for a new vacancy that we are actively recruiting to fill.
Use of artificial intelligence in hiring
We use automated tools / artificial intelligence to help with note‑taking during interviews. All decisions on candidate progression and hiring are made by human reviewers.
Inclusion, equity & accessibility
We are committed to employment equity and an inclusive, barrier‑free selection process. We welcome applications from all qualified candidates, including members of visible minorities, Indigenous peoples, persons with disabilities, women, and persons of any sexual orientation or gender identity/expression. If you require accommodation during any stage of the recruitment process, please contact us at [email protected].
Application updates
Candidates who interview for this role will receive an update on their application status no later than 45 days after their last interview, and in most cases much sooner.
Top Skills
What We Do
KM is an award-winning global B2B information provider with 400+ employees working on around 25 websites, 14 magazine titles and 60 annual events in Canada, Australia, USA, UK, New Zealand and Philippines. Our products operate across key business verticals including Financial Services, Legal, Education, Property and Human Resources, bringing product providers and business communities together through print media, events and online channels. KM has an unquestioned reputation for delivering high-quality, timely information in whatever format best suits our customers. Since launching in 2001, KM has grown from the publisher of a single B2B magazine to a global B2B information provider with an ever-growing portfolio of market-leading products. Key Media prides itself on its entrepreneurial culture, creating innovative products for the industries in which we operate. Central to our business model is a truly platform-neutral approach to media communication. Whether audiences wish to communicate through the pages of a magazine, face-to-face at events, or online through the latest in cutting-edge technology, Key Media has a product to suit their needs.
