The Role
The Business Development Executive at Coats will focus on increasing sales, building customer relationships, providing product support, and attending events nationwide while maintaining lead management in a CRM system.
Summary Generated by Built In
The Coats Company is seeking a Business Development Executive (BDE) to develop, expand, and maintain sales opportunities within defined industry channel. BDEs are frontline representatives for Coats and play an essential role in driving brand awareness, product interest, and customer engagement.
Business Background:
The Coats Company is headquartered in greater Nashville, TN. With facilities in the U.S., Canada, and abroad, Coats is one of the world’s foremost manufacturers of automotive aftermarket equipment. We are seeking talented innovators eager to be in the driver’s seat for an exciting digital transformation.
Key Responsibilities:
Qualifications:
PREFERRED QUALIFICATIONS:
BENEFITS:
Business Background:
The Coats Company is headquartered in greater Nashville, TN. With facilities in the U.S., Canada, and abroad, Coats is one of the world’s foremost manufacturers of automotive aftermarket equipment. We are seeking talented innovators eager to be in the driver’s seat for an exciting digital transformation.
Key Responsibilities:
- Increase sales by generating brand awareness and product interest with customers.
- Build relationships with potential customers to drive new business revenue.
- Provide technical explanation of product line and application support to assist customers in solving industry related issues.
- Attend customer locations, events and tradeshows as needed.
- Travel required: 50%+ of your time. US, Nationwide. Enter and maintain leads through CRM system.
- Gather competitive product data and customer feedback and report key findings to management.
- Consult with customers on shop layout and workflows.
- Develop cross-selling opportunities with the Marketing & Service departments.
- Support Coats Service Network by identifying and communicating equipment service needs.
- Respond to customer inquiries with timeliness and care.
Qualifications:
- Sales skills and extensive knowledge of wheel service-related products and/or proven track record in the Automotive Aftermarket.
- Prior experience working with National/Direct automotive accounts is a plus. (OEMs, national tire dealers, etc.)
- Excellent presentation skills, energetic, self-starter with strong work ethic and ability to inspire others. Must be adaptable and able to interact and influence credibly and effectively at all levels of the organization.
- 5+ years of sales experience.
- Excellent communication and interpersonal skills.
- Proficiency with Microsoft Office suite (Teams, Word, PowerPoint, Excel).
- Willingness and aptitude to learn new software systems and tools.
- Skill and experience in sales planning and selling techniques.
- Strong organizational and time management abilities.
PREFERRED QUALIFICATIONS:
- Experience generating revenue with new accounts.
- BA/BS degree in Business, Marketing, or associated fields.
- Experience with SAP Sales Cloud and/or other CRM systems.
BENEFITS:
- Remote position
- 3 weeks paid vacation.
- Company laptop provided.
- Medical, Vision, and Dental Insurance.
- Health Savings, Flexible Spending, and Dependent Care accounts.
- Tuition assistance in pursuit of approved certifications and degrees.
- 401(k) retirement savings plan with employer match
Top Skills
Crm Systems
Microsoft Office Suite
Sap Sales Cloud
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The Company
What We Do
Coats is a leading smart repair brand specializing in vehicle maintenance systems, service and data that keep work flowing.
We offer a full-shop portfolio of tire changers, wheel balancers and aligners, lifts, inspection and compressor technologies, designed and built in the U.S. and serviced locally by our own factory-trained service technicians. Everything we do is designed for ease-of-use and serviceability and delivered with the authentic Coats Attitude.
Our team of smart repair pros work in complete alignment with customers on a single mission -- to create High Performing Shops where people keep moving and technology turning.
