- Identify and prospect new business opportunities within target markets.
- Execute outbound prospecting campaigns through phone, email, LinkedIn, and other social platforms.
- Schedule qualified meetings to support pipeline growth and revenue generation.
- Act as the first point of contact for inbound leads.
- Qualify leads against defined criteria and convert them into sales opportunities.
- Maintain accurate and up-to-date records of all prospect interactions within CRM systems.
- Effectively manage a high volume of leads and opportunities.
- Identify and engage key decision-makers across Marketing, Innovation, Insights, and R&D functions.
- Conduct discovery conversations to understand client challenges, objectives, and business needs.
- Develop a strong understanding of the FMCG and Consumer Goods industry, including emerging trends, market dynamics, and customer challenges.
- Number of qualified meetings generated.
- Pipeline value created.
- Lead-to-opportunity conversion rates.
- Outreach activity levels, including calls, emails, and social engagement.
- CRM data quality and compliance.
- 1–2 years' experience in sales, business development, sales support, or a similar commercial role.
- Demonstrated ability to achieve or exceed activity, lead generation, or pipeline targets.
- Experience using CRM systems and prospecting tools.
- Strong written and verbal communication skills.
- Positive sales mindset with resilience and persistence in outbound prospecting.
- Strong commercial awareness and the ability to identify customer opportunities.
- Excellent relationship-building skills and the ability to adapt communication styles across stakeholders.
- Naturally curious with strong discovery and questioning skills.
- Well-organised, with the ability to manage multiple priorities effectively.
- Experience within FMCG or Consumer Goods sectors.
- Exposure to B2B sales environments.
- Familiarity with market insights, consumer intelligence, or market research solutions.
Skills Required
- 1-2 years' experience in sales, business development, sales support, or a similar commercial role.
- Demonstrated ability to achieve or exceed activity, lead generation, or pipeline targets.
- Experience using CRM systems and prospecting tools.
- Strong written and verbal communication skills.
- Experience within FMCG or Consumer Goods sectors.
- Exposure to B2B sales environments.
- Familiarity with market insights, consumer intelligence, or market research solutions.
What We Do
Market Intelligence is what sets us apart and what defines us as a brand – literally in fact: when the company was founded in 1972 it took its name from an amalgamation of the two words. We have been defining and refining the Market Intelligence Mix ever since, to offer our clients a unique perspective on the consumer landscape ahead and a clear roadmap with which to navigate it. So what goes into the market intelligence mix? MARKET RESEARCH is not the only thing we do, but it is right at the core of our business. The vast range of primary research we carry out and commission is the bedrock of our market intelligence, creating data series we can assess incrementally over the long term to track trends and forecast the future. MARKET ANALYSIS is the second key element of the market intelligence mix. Our specialist team of market analysts scours the globe for trade, industry and government data, which our statisticians then integrate into meaningful sizing models and future value forecasts for thousands of sectors worldwide. PRODUCT INTELLIGENCE adds micro-level relevance to the macro context of our market analysis, bringing our clients real-world examples of the launches and goods that are driving the numbers. COMPETITIVE INTELLIGENCE is the fourth pillar of our work, keeping our clients abreast of their rivals’ strategies, communications and results, to give them the understanding they need to choose the right response to gain or maintain that crucial competitive edge. The magic happens when we pull them all together. Trend analysts, category specialists, systems developers, dedicated account teams and client servicing staff work together to provide our clients with understanding as well as knowledge. That’s our Market Intelligence. That’s how we help businesses grow. It’s why we’re the leaders in it.
