Business Development - B2B

Posted 3 Days Ago
Be an Early Applicant
2 Locations
In-Office
Entry level
Analytics • Business Intelligence • Consulting
The Role
Prospect for new commercial customers through cold calling, networking, visits, referrals, presentations, and product demonstrations. Prepare proposals, manage sales pipelines, achieve new-account goals, and build long-term B2B relationships. Identify expansion opportunities within existing accounts, coordinate with delivery and service teams, resolve customer concerns, and maintain accurate CRM records. Develop local territory knowledge and participate in community networking. The role involves driving throughout the local service area.
Summary Generated by Built In

Key Responsibilities 

New Business Development 

  • Prospect for new commercial customers through cold calling, in-person visits, networking, referrals, and other creative methods. 

  • Identify businesses that could benefit from spring water delivery, bottled water, water coolers, and filtration systems. 

  • Develop relationships with business owners, office managers, facility managers, property managers, and other key decision makers. 

  • Schedule and conduct sales presentations and product demonstrations. 

  • Prepare quotes and proposals based on customer needs. 

  • Follow up consistently with prospects and move qualified leads through the sales process. 

  • Meet or exceed established sales and new account goals. 

Commercial Account Management 

  • Build and maintain strong, long-term relationships with commercial customers. 

  • Regularly check in with accounts to ensure customer satisfaction and identify additional needs. 

  • Look for opportunities to increase account value through additional products, services, locations, or filtration solutions. 

  • Work closely with the delivery and service team to ensure customers receive excellent service. 

  • Address customer concerns professionally and work with management to resolve issues quickly. 

Territory & Community Development 

  • Develop a strong understanding of the local commercial market and identify high-potential businesses and industries. 

  • Maintain an organized pipeline of prospects and follow-ups. 

  • Participate in local networking events, business organizations, and community activities when appropriate. 

  • Develop referral relationships with businesses and other professionals. 

  • Maintain accurate customer and sales information in the company's CRM or sales tracking system. 

Ideal Customer Base 

The primary focus will be commercial accounts, including businesses such as: 

  • Offices and professional buildings 

  • Medical and dental offices 

  • Manufacturing and industrial facilities 

  • Warehouses and distribution centers 

  • Restaurants and hospitality businesses 

  • Gyms and fitness facilities 

  • Schools and childcare facilities 

  • Property management companies 

  • Auto dealerships and service centers 

  • Construction companies and job sites 

  • Retail businesses 

  • Multi-location businesses 

  • Other organizations with ongoing water delivery or filtration needs 

What We're Looking For 

The successful candidate will be: 

  • Highly motivated and comfortable working independently. 

  • Outgoing, personable, and confident meeting new people. 

  • A strong communicator and relationship builder. 

  • Comfortable making cold calls and walking into businesses to introduce themselves. 

  • Persistent without being overly aggressive. 

  • Organized and capable of managing multiple prospects and follow-ups. 

  • Customer-focused with a strong desire to provide excellent service. 

  • Comfortable discussing products, pricing, and solutions with business owners and decision makers. 

  • Self-motivated and accountable for achieving sales goals. 

  • Professional and dependable. 

  • Comfortable driving throughout the local service area. 

Previous outside sales or B2B sales experience is preferred, but we are willing to train the right person who has the personality, work ethic, and drive to succeed. 

Compensation 

  • Competitive base salary and/or commission structure 

  • Performance-based sales incentives 

  • Opportunities for additional commissions on recurring commercial accounts 

  • Mileage or company vehicle allowance, depending on company policy 

  • Paid training and product education 

Skills Required

  • Strong communication and relationship-building skills
  • Comfort making cold calls and visiting businesses in person
  • Ability to work independently and manage multiple prospects and follow-ups
  • Customer-focused, professional, dependable, and self-motivated
  • Comfort discussing products, pricing, and solutions with business decision-makers
  • Comfort driving throughout the local service area
  • Previous outside sales or B2B sales experience
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The Company
HQ: Greensboro, NC
279 Employees
Year Founded: 2014

What We Do

Cogent Analytics is a business management consulting firm committed to serving privately held businesses in the US. Founded in 2014, we've grown from a small team of six to a thriving organization of over 220 dedicated professionals serving Main Street businesses across 36 U.S. states. Our mission is to improve the lives of business owners by providing honest and effective business consulting services. We believe that small to mid-sized businesses are the backbone of our economy and the lifeblood of their communities. Our people-centric approach focuses on the individuals behind the businesses and the communities they serve. At Cogent Analytics, we're more than just a business - we're a family that acts like a business from time to time. We invest heavily in our team, fostering a culture of support, growth, and recognition. We're proud of our A+ Rating with the Better Business Bureau, client testimonials, and lifecycle relationships that are testaments to our ethical business practices. Join us as we continue to champion the cause of the entrepreneur, helping businesses overcome challenges, achieve their full potential, and contribute to the strength and vibrancy of our communities. At Cogent, your business is our business — let's build something together. Website: www.cogentanalytics.com Email: [email protected] Phone: (336) 665-8154

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