We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Business Development Associate who will be responsible for driving new and expansion revenue within our small and medium-sized business (SMB) customer segment, helping fleets of 5 to 50 vehicles discover how Geotab can transform their operations. This is an exciting early-career sales opportunity for someone who thrives in front of customers, delivers engaging product demonstrations, and is ready to grow their career with industry-leading coaching. If you love connecting with customers and showcasing technology, and are keen to join an industry leader — we would love to hear from you!
What you’ll do:As a Business Development Associate your key area of responsibility will be achieving an individual Annual Recurring Revenue (ARR) growth target by managing an assigned list of SMB leads, accounts, and opportunities. You will be responsible for prospecting and qualifying new opportunities, engaging inbound leads in your territory, running discovery conversations to understand each customer’s fleet challenges, and delivering clear, compelling presentations and live product demonstrations that connect customer needs to the right Geotab solutions. Customer demos are a central part of this role, so you will spend much of your time showing prospects how Geotab works in practice. You will also need to advance opportunities through partner and referral programs, keep opportunity stages, activities, and next steps accurate in Salesloft and Salesforce, and build your knowledge of telematics, fleet management, competitors, and market trends. You will need to work closely with Business Development leadership, Revenue Operations, Partner Account Managers, and Marketing to progress opportunities and share customer and market insights that shape planning and forecasting. Our ideal candidate is able to support customers in the Pacific time zone.
To be successful in this role you will be a confident communicator and presenter who is coachable, resilient, curious, and motivated by measurable goals. In addition, the successful candidate will have strong organization and time management skills, the ability to learn technical and business concepts quickly, and the drive to build the product, industry, and sales expertise needed to progress into a Business Development Representative role.
How you’ll make an impact:- Manage an assigned list of SMB accounts and sales opportunities, typically serving fleets with 5 to 50 vehicles but may differ by segment.
Use established partner and referral programs, including emerging SMB initiatives, to generate qualified pipeline and advance standard SMB opportunities through the sales process at high velocities.
Deliver clear presentations, product overviews, and demonstrations appropriate to the customer's needs.
Build working knowledge of telematics, fleet management, Geotab products, and common SMB fleet challenges.
Prospect for and qualify new logo opportunities and identify expansion opportunities within existing SMB accounts. Execute account and opportunity plans for assigned SMB prospects using approved phone, email, digital, partner, referral, and other established selling motions.
Use established discovery questions to understand customer needs, fleet challenges, and buying processes, and connect standard requirements to relevant Geotab solutions. Maintain accurate opportunity stages, next steps, activities, and close dates in Salesloft and SFDC; seek guidance on complex or non-standard requirements.
Collaborate with Business Development leadership, Revenue Operations, Partner Account Managers, Marketing, and other cross-functional stakeholders to progress opportunities and follow established sales practices.
Engage all inbound leads assigned for your territory and manage conversion & reseller referral process.
Develop awareness of competitors, market trends, and segment-specific sales narratives.
Seek coaching, apply feedback, and continuously improve prospecting, discovery, negotiation, and closing skills.
Share relevant customer and market observations with the team to inform established planning, competitive analysis, and revenue-forecasting processes.
Work collaboratively with partners and cross-functional teams, and use developing AI capabilities to improve research, prospecting, preparation, and selling efficiency.
Use customer and market research to identify opportunities and understand SMB fleet pain points.
Build the product, industry, and competitive expertise needed to progress into a Business Development Representative role.
- Post-secondary diploma or degree, with a Bachelor’s degree or diploma in Business, Commerce, Marketing, Communications, or a related field preferred; an equivalent combination of education and work experience may be considered.
1–3 years of experience in sales, business development, customer development, account management, customer service, or a related customer-facing field; relevant internships or co-op experience may be considered.
Strong communication, listening, research, and relationship-building skills, with confidence delivering presentations and product demonstrations.
Comfortable with prospecting, outreach, discovery conversations, and follow-up, with strong organization, time management, and attention to detail across multiple opportunities.
Coachable, resilient, curious, and motivated by measurable goals, with a demonstrated interest in building a career in business development and sales.
Familiarity with Salesloft, Salesforce, or other CRM and sales engagement tools, and comfort using AI to improve research and selling efficiency, is an asset.
Occasional travel for team, customer, and partner meetings, training, and industry events; a valid passport is required for international travel.
Flex working arrangements
Home office reimbursement program
Baby bonus & parental leave top up program
Online learning and networking opportunities
Electric vehicle purchase incentive program
Competitive medical and dental benefits
Retirement savings program
*The above are offered to full-time permanent employees only
Geotab will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.
We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at [email protected]. Geotab provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Geotab complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Geotab expressly prohibits any form of workplace harassment or discrimination based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Geotab's employees to perform their job duties may result in discipline up to and including discharge. If you would like more information about our EEO program or wish to file a complaint, please contact our EEO officer, Klaus Boeckers at [email protected]. For more details, view a copy of the EEOC's Know Your Rights poster. By submitting a job application to Geotab Inc. or its affiliates and subsidiaries (collectively, “Geotab”), you acknowledge Geotab’s collection, use and disclosure of your personal data in accordance with our Privacy Policy. Click here to read our Privacy Notice.The On-Target Earnings (OTE) range for this position represents the total expected annual compensation, consisting of a base salary and commission/incentives. This may be subject to change. Geotab offers various perks and benefits and other compensation components that an individual may be eligible for. The actual salary for this position depends on a variety of factors such as but not limited to skills, qualifications, education and overall experience, including the location the applicant lives while performing the job. This also includes equity with other team members and alignment with local market data. All offers of employment are contingent upon proof of eligibility to work and the individual's ability to pass a background check.
Skills Required
- Post-secondary diploma or degree
- Bachelor's degree or diploma in Business, Commerce, Marketing, Communications, or a related field
- 1-3 years of experience in sales, business development, customer development, account management, customer service, or a related customer-facing field
- Relevant internship or co-op experience may be considered
- Strong communication, listening, research, and relationship-building skills
- Confidence delivering presentations and product demonstrations
- Comfort with prospecting, outreach, discovery conversations, and follow-up
- Strong organization, time management, and attention to detail across multiple opportunities
- Coachability, resilience, curiosity, and motivation by measurable goals
- Familiarity with Salesloft, Salesforce, or other CRM and sales engagement tools
- Comfort using artificial intelligence to improve research and selling efficiency
- Valid passport for international travel
GEOTAB Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about GEOTAB and has not been reviewed or approved by GEOTAB.
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Healthcare Strength — Coverage includes medical, dental, vision, life, disability, and an EAP as part of a comprehensive core package. U.S. offerings are presented as competitive and consistently paired with other core protections.
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Retirement Support — Offerings include a 401(k) with company match in the U.S., with RRSP or pension alternatives in other regions. Retirement savings support is treated as a standard component of total rewards.
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Parental & Family Support — A distinct “baby bonus” for birth or adoption stands out among family‑focused perks. Certain postings and summaries also reference parental leave top‑ups and related supports.
GEOTAB Insights
What We Do
Welcome to Geotab, the #1 commercial telematics company in the world. Geotab is a place where passion, creativity and innovation align. We are committed to advancing technology, empowering businesses and making the roads safer for everyone. Geotab is the world’s leading connected vehicle company for fleets, providing open platform fleet management solutions to businesses of all sizes. Geotab’s intuitive, full-featured solutions are used by over 40,000 customers around the world to help them better manage their drivers and vehicles. With Geotab devices found in over 2 million vehicles, the company processes over 30 billion data points each day to provide insight into productivity, safety, fuel efficiency and more. Geotab’s employees are essential to our success! We strive to put our employees first and are constantly seeking ways to improve workplace culture. Maintaining our unique culture is vital - after all, staff that enjoy their work environment are motivated to reach their full potential. Employee growth and development has long been the basis of our philosophy, as staff are encouraged to carve their own path within the expanding organization. Challenging the status quo and seeking creative ideas is what we do best.
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