Job Title
Business Data AnalystJob Description
About The Position | Major goals and objectives and location requirements
This position is hybrid in-office.
The Business Data Analyst will be tasked with supporting commerce business strategy, marketing initiatives, and data-driven decision-making to deliver on revenue, profit, and growth goals. A successful candidate will have:
Strong analytical mindset
Work closely with internal stakeholders to track, analyze, and optimize business performance across our digital assets
Ability to transform complex datasets into actionable strategic insights while maximizing growth and maintaining cost efficiencies
About The Team: | The Team and/or Brand.
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The Commerce Business Strategy and Marketing team is a data-driven, strategic team that drives growth and operational excellence across People Inc.’s commerce portfolio, leveraging data and market analysis to scale revenue and support executive decision-making.
About The Positions Contributions:
Weight % Accountabilities, Actions and Expected Measurable Results
40% Ad hoc analysis of recent and YoY trends and irregularities based on key KPIs.
20% Proactively analyze business KPIs and data pipelines to identify trends, make business recommendations, and ensure reporting accuracy.
20% Create presentations and present reports/findings to relevant stakeholders.
10% Create Data Studio/Looker reports and dashboards for use by various commerce teams
10% Perform market research and provide competitive analyses as needed.
Education: B.A./B.S. in business, finance, economics, marketing, statistics, or related fields preferred.
Experience:
Minimum of 3-5 years of experience in business analysis, data analysis, digital media strategy, corporate strategy, or data-driven commerce roles.
Specific Knowledge, Skills, Certifications and Abilities:
High attention to detail required.
Advanced proficiency in Excel required, including the ability to build advanced financial/data models, pivot tables, and data visualizations.
Experience with digital commerce metrics, web analytics tools, or data visualization software (e.g., Data Studio, Looker) highly preferred.
Proven quantitative analytical abilities and comfort translating data into executive-level strategic summaries.
Must enjoy & effectively build relationships with internal & external contacts.
Ability to collaborate and work cross-functionally.
Positive attitude and ability to work under tight time restrictions.
Good verbal and written communication skills.
Motivated self-starter with a collaborative and entrepreneurial spirit.
Thrive in a fast-paced environment, with multiple demands and shifting priorities.
% Travel Required (Approximate): N/A
It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing [email protected].
The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees
Pay Range
Salary: New York: $80,000.00 - $100,000.00The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.
#NMG#Skills Required
- 3-5 years experience in business analysis, data analysis, digital media strategy, corporate strategy, or data-driven commerce roles
- B.A./B.S. in business, finance, economics, marketing, statistics, or related field
- Advanced proficiency in Excel, including advanced financial/data models, pivot tables, and data visualizations
- Experience with Data Studio, Looker, or other web analytics/data visualization tools
- High attention to detail
- Proven quantitative analytical abilities and ability to translate data into executive-level summaries
- Ability to build and maintain relationships with internal and external stakeholders
- Strong verbal and written communication skills and ability to present findings
- Ability to collaborate cross-functionally and work under tight time restrictions
- Self-starter with collaborative and entrepreneurial mindset; thrives in fast-paced environments
What the Team is Saying
People Inc. Compensation & Benefits Highlights
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Retirement Support — Company filings indicate a long‑standing, above‑average 401(k) match with strong formulas across legacy groups. Disclosures also point to broad U.S. eligibility, making retirement a standout element.
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Healthcare Strength — Company materials describe healthcare as significantly subsidized, with retiree medical available for certain employees. These details signal robust coverage for a media company.
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Leave & Time Off Breadth — Job postings indicate many salaried roles offer “unlimited” PTO, 10–12 paid holidays, and paid parental leave, plus adoption/surrogacy assistance. These programs expand flexibility and family support.
People Inc. Insights
What We Do
People Inc. is America’s largest digital and print publisher. Our 40+ iconic and fast-growing brands harness the best intent-driven content, the fastest sites, and the fewest ads to help nearly 200 million people every month, including 95 percent of US women, make decisions, take action, and find inspiration. People Inc. brands include PEOPLE, Better Homes & Gardens, Verywell, FOOD & WINE, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, Southern Living and more.
Why Work With Us
People Inc. has a people-first mentality - our audience, our employees, our teams. We take our role of providing the best content across the best brands very seriously and we are always looking to make sure that our teams have the space to be creative, innovate and try out new things.
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People Inc. Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
