The Role
Leads business and functional architecture for Salesforce Marketing Cloud transformations. Translates strategy into capabilities, operating models, customer journeys, data requirements, roadmaps, business cases, and value-realization plans. Guides SFMC platform design, integrations, governance, testing, adoption, and optimization while aligning executives, business stakeholders, and technical teams. Supports discovery, presales, delivery alignment, executive decision-making, mentoring, and measurable outcomes across complex enterprise engagements.
Summary Generated by Built In
Position Overview
Blue Acorn iCi is seeking a Business Architect specializing in Salesforce Marketing Cloud (SFMC) to guide business architecture and functional strategy for complex engagements. This role connects business goals with technology solutions to prioritize investments and deliver measurable outcomes.
The Business Architect defines target capabilities, operating models, roadmaps, and value-realization plans, with a focus on marketing automation, personalized communications, and customer lifecycle programs. Working across business and technical teams, this individual guides key decisions and ensures solutions align with client objectives.
- Serve as a senior business advisor and own business architecture, functional direction, and value realization for complex engagements, transformation initiatives, or defined business domains.
- Apply industry, market, customer, operational, and financial insights to frame business challenges, identify opportunities, and guide transformation priorities.
- Translate strategic objectives into target capabilities, value streams, operating-model components, process improvements, initiatives, and measurable outcomes.
- Define current-state and future-state business architecture across stakeholders, governance, processes, information, customer experience, and enabling technology.
- Make and govern key business architecture decisions, documenting assumptions, options, tradeoffs, risks, dependencies, and decision rationale.
Salesforce Marketing Cloud Architecture
Transformation & Value Realization- Lead discovery and functional architecture for SFMC engagements, translating marketing strategies into prioritized use cases and platform requirements.
- Define customer lifecycle journeys, audience segmentation, personalization strategies, and cross-channel engagement requirements.
- Guide solution design across Journey Builder, Automation Studio, Email Studio, Contact Builder, and relevant mobile messaging capabilities.
- Define business requirements for customer data models, Data Extensions, subscriber identity, consent, preferences, and audience activation.
- Partner with technical architects to define integrations between SFMC, Salesforce CRM, customer data platforms, and external systems.
- Evaluate platform capabilities and constraints, explaining solution options and architectural tradeoffs to business and technical stakeholders.
- Establish marketing operating models, campaign governance, approval workflows, testing requirements, and business readiness criteria.
- Guide user acceptance testing, adoption, and ongoing optimization to support intended business outcomes.
- Develop business cases, transformation roadmaps, investment roadmaps, and value-realization plans based on expected benefits, ROI assumptions, readiness, sequencing, risk, and time to impact.
- Define value metrics, baselines, milestones, success criteria, accountability, and review cadences.
- Develop and maintain value maps connecting project deliverables to intended business outcomes.
- Define measures for campaign effectiveness, customer engagement, conversion, retention, and operational efficiency.
- Review delivery, adoption, operational, and business-performance evidence to evaluate realized value, identify barriers, and recommend adjustments.
- Use performance evidence and emerging business needs to identify future transformation opportunities.
- Lead discovery and scoping sessions to establish project requirements, objectives, business context, and expected outcomes.
- Translate business requirements into business-value specifications that connect proposed solutions to intended results.
- Support presales by defining business processes and articulating value propositions, benefits, scope, and value-realization plans.
- Review statements of work, solution designs, and presales documentation to align project teams on business goals and scope.
- Partner across business and technical disciplines to maintain alignment between business intent and implementation.
- Oversee implementation alignment with value-realization plans throughout the project lifecycle.
- Facilitate executive decision forums to establish strategic alignment, investment priorities, decision rights, ownership, and governance.
- Maintain active stakeholder communication to support transparency and informed decision-making.
- Mentor consultants and functional leads and develop reusable business architecture and value-realization methods.
- Stay current on industry trends, emerging technologies, and practices that improve business outcomes.
- Use approved AI-enabled tools to analyze business information, model scenarios, and identify transformation opportunities with appropriate controls.
Required Skills & Experience
- 10+ years of experience in business architecture, strategic consulting, marketing technology consulting, business transformation, or equivalent practical experience.
- Demonstrated experience leading business and functional architecture for enterprise Salesforce Marketing Cloud implementations.
- Strong knowledge of Journey Builder, Automation Studio, Email Studio, Contact Builder, Data Extensions, segmentation, and personalization.
- Understanding of SQL, AMPscript, Server-Side JavaScript, and API integration patterns sufficient to evaluate solution approaches and collaborate with technical teams.
- Experience defining customer data, consent, preference management, and integration requirements.
- Demonstrated ability to define, design, and document business processes and current-state and future-state business architectures.
- Experience translating business strategies into capabilities, operating models, roadmaps, measurable outcomes, and value-realization plans.
- Experience developing business cases, ROI assumptions, value metrics, and performance measures.
- Strong executive communication, workshop facilitation, stakeholder management, and presentation skills.
- Ability to work independently, think strategically, manage competing expectations, and mentor functional practitioners.
- Ability to travel up to 40%.
Preferred Qualifications/Education
- Relevant Salesforce Marketing Cloud certifications.
- Experience with Salesforce CRM, customer data platforms, and Adobe Experience Cloud solutions.
- Experience supporting enterprise marketing environments across multiple brands, business units, or regions.
- Relevant industry-domain knowledge.
- Experience using approved AI-enabled tools to analyze business information, model scenarios, and identify transformation opportunities.
The base salary pay band for this position is $165,000–$200,000 annually. Actual compensation may vary depending on experience, qualifications, geographic location, and other job-related factors.
Skills Required
- 10+ years of experience in business architecture, strategic consulting, marketing technology consulting, business transformation, or equivalent practical experience
- Experience leading business and functional architecture for enterprise Salesforce Marketing Cloud implementations
- Strong knowledge of Journey Builder, Automation Studio, Email Studio, Contact Builder, Data Extensions, segmentation, and personalization
- Understanding of SQL, AMPscript, Server-Side JavaScript, and API integration patterns
- Experience defining customer data, consent, preference management, and integration requirements
- Experience defining, designing, and documenting business processes and current-state and future-state business architectures
- Experience translating business strategies into capabilities, operating models, roadmaps, measurable outcomes, and value-realization plans
- Experience developing business cases, ROI assumptions, value metrics, and performance measures
- Strong executive communication, workshop facilitation, stakeholder management, and presentation skills
- Ability to work independently, think strategically, manage competing expectations, and mentor functional practitioners
- Ability to travel up to 40%
- Relevant Salesforce Marketing Cloud certifications
- Experience with Salesforce CRM, customer data platforms, and Adobe Experience Cloud solutions
- Experience supporting enterprise marketing environments across multiple brands, business units, or regions
- Relevant industry-domain knowledge
- Experience using approved AI-enabled tools to analyze business information, model scenarios, and identify transformation opportunities
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The Company
What We Do
Blue Acorn iCi is an e-commerce consulting firm that helps online retailers increase sales, profitability, and ROI.
