Business Analyst

Posted 2 Days Ago
Be an Early Applicant
3 Locations
In-Office
Senior level
AdTech • Marketing Tech • Software
The Role
Owns business and systems analysis for initiatives from discovery through production implementation. Translates stakeholder needs into requirements, user stories, acceptance criteria, process flows, and test plans; supports backlog refinement, Scrum events, testing, deployment readiness, and post-release validation. Coordinates globally distributed teams, manages dependencies, risks, decisions, and stakeholder alignment, and provides Scrum coordination when no Scrum Master is assigned.
Summary Generated by Built In

Job Description:

JOB DESCRIPTION

Scrum Business Systems
Analyst Specialist

DCF Level 35  |  Individual Contributor

JOB FAMILY
Business Analysis / Agile Delivery

LEVEL
DCF 35

ROLE TYPE
Individual Contributor

LOCATION
Any DGS office location

WORKING MODEL
Global, cross-functional teams

TRAVEL
As required

Role Purpose

The Scrum Business Systems Analyst Specialist is a hands-on individual contributor who combines strong business and systems analysis capability with practical Scrum delivery responsibilities. The role independently drives initiatives from discovery through implementation, translating business needs into clear, testable requirements while enabling an effective Agile delivery rhythm across business, product, engineering, data, and quality assurance teams.

The role serves as the functional point of contact for assigned projects and is expected to manage priorities, dependencies, risks, stakeholder alignment, requirements traceability, testing, implementation readiness, and post-release follow-up with limited day-to-day supervision.

ROLE OUTCOME  •  Well-defined requirements  •  Predictable sprint delivery  •  Clear stakeholder decisions  •  Business-ready solutions

Key Responsibilities - Business & Systems Analysis

·    Independently lead discovery and requirement workshops with business stakeholders, subject matter experts, product owners, developers, architects, data teams, and quality assurance teams.

·    Understand business problems, objectives, processes, data needs, and user outcomes; translate them into well-structured functional and non-functional requirements.

·    Create and maintain business requirement documents, functional specifications, process flows, data flows, user stories, use cases, acceptance criteria, decision logs, and requirements traceability.

·    Break down complex requirements into clear, prioritized, sprint-ready user stories that are understandable to both business and technical teams.

·    Perform impact, dependency, feasibility, gap, and data analysis for new capabilities, enhancements, defects, and change requests.

·    Lead requirement walkthroughs and clarify functional questions throughout design, development, testing, and implementation.

·    Use SQL and other analysis techniques, where required, to validate data, investigate issues, support requirements, and confirm expected outcomes.

·    Own functional quality for assigned initiatives, ensuring that delivered solutions remain aligned to approved business needs and acceptance criteria.

·    Plan and support system testing, business validation, and user acceptance testing, including test scenarios, test data, defect triage, evidence, sign-off, and deployment of readiness.

·    Maintain solution documentation and support-controlled transition into production, user communication, training, change management, and post-release validation.

Key Responsibilities - Scrum & Agile Delivery

·    Partner with the Product Owner and delivery team to maintain a healthy, prioritized, and sufficiently refined product backlog.

·    Facilitate or support Scrum events as needed, including sprint planning, daily stand-ups, backlog refinement, sprint reviews, and retrospectives.

·    Prepare stories for refinement by confirming business value, scope, dependencies, assumptions, acceptance criteria, and readiness before commitment.

·    Help the team establish a realistic sprint goal and maintain shared understanding of committed outcomes.

·    Track story progress, decisions, blockers, dependencies, risks, and actions; proactively coordinate resolution and escalate matters that may affect delivery.

·    Protect requirement clarity during the sprint by managing questions and controlled changes without introducing avoidable disruption or scope ambiguity.

·    Coordinate business participation in sprint reviews and demonstrations, capture feedback, and convert agreed feedback into prioritized backlog items.

·    Use delivery measures and team feedback to identify opportunities to improve requirement quality, flow, predictability, and ways of working.

·    Promote Scrum principles of transparency, inspection, adaptation, accountability, and continuous improvement while remaining practical and outcome focused.

·    Where a dedicated Scrum Master is not assigned, provide day-to-day Scrum coordination for the project while continuing to own BSA responsibilities. This role supports team effectiveness and does not replace people management responsibilities.

Independent Project Ownership

·    Take end-to-end functional ownership of small to medium initiatives, or a clearly defined workstream within a larger programme, with limited supervision.

·    Build and maintain a delivery view covering scope, milestones, backlog readiness, dependencies, risks, decisions, testing, stakeholder actions, and implementation readiness.

·    Coordinate across globally distributed and matrixed teams, ensuring that the right stakeholders are engaged at the right stage.

·    Identify ambiguity early, present options and recommendations, drive timely decisions, and document agreed outcomes.

·    Balance business value, user needs, data availability, technical feasibility, quality, and delivery timelines when recommending an approach.

·    Provide concise, fact-based status updates to project leadership and stakeholders, including progress, risks, decisions required, and proposed next steps.

·    Contribute reusable templates, standards, frameworks, and lessons learned to strengthen Business Analysis and Agile delivery practices.

Required Qualifications & Experience

·    Bachelor's degree or equivalent practical experience.

·    8+ years of experience in business analysis, systems analysis, technology implementation, or a closely related role.

·    Demonstrated experience independently managing requirements and functional delivery across the full lifecycle, from discovery through production implementation.

·    Strong hands-on experience with Agile and Scrum delivery, including backlog refinement, user story development, acceptance criteria, sprint planning, reviews, retrospectives, and impediment or dependency tracking.

·    Experience working directly with business stakeholders, product owners, developers, architects, data teams, and quality assurance teams in a cross-functional environment.

·    Experience creating functional documentation, process and data flows, requirements traceability, test scenarios, and user acceptance testing plans.

·    Working knowledge of data concepts, system integrations, relational data structures, and data validation; practical SQL capability is strongly preferred.

·    Experience with common work management and documentation tools such as Azure DevOps or Jira and Confluence or equivalent platforms.

·    Experience working with globally distributed teams and managing multiple priorities in a complex, matrixed environment.

Core Skills & Behaviors

·    Strong analytical thinking, structured problem solving, attention to detail, and ability to connect business requirements with system behavior.

·    Ability to simplify complex concepts, ask effective questions, challenge constructively, and communicate recommendations clearly.

·    Confident workshop facilitation, stakeholder management, negotiation, presentation, and written communication skills.

·    Strong ownership mindset with the ability to work independently, organize work, follow through on commitments, and maintain momentum across teams.

·    Ability to manage changing priorities calmly, make progress despite ambiguity, and escalate with context and options rather than only highlighting problems.

·    Collaborative and service-oriented approach, with a focus on business value, delivery quality, shared accountability, and positive stakeholder outcomes.

Preferred

·    Professional Scrum Master, Certified ScrumMaster, Professional Scrum Product Owner, PMI-PBA, IIBA-CBAP/CCBA, or comparable certification.

·    Experience with enterprise platforms, data management, master data management, integrations, reporting, or business intelligence solutions.

·    Experience supporting organizational change, end-user training, production adoption, and continuous improvement.

Role Boundaries

This role is accountable for

This role is not primarily accountable for

Requirement quality, functional integrity, backlog readiness, Scrum coordination, stakeholder decisions, testing readiness, and end-to-end functional follow-through.

Direct people's management, performance management, formal line management, or acting as the technical architect or engineering lead.

Driving assigned initiatives independently and ensuring clear visibility of scope, risks, dependencies, actions, and outcomes.

Owning commercial management or programme governance unless specifically assigned as part of the initiative.


Location:

DGS India - Mumbai - Thane Ashar IT Park

Brand:

Dentsu

Time Type:

Full time

Contract Type:

Permanent

Skills Required

  • Bachelor's degree or equivalent practical experience
  • 8+ years of experience in business analysis, systems analysis, technology implementation, or a closely related role
  • Experience independently managing requirements and functional delivery from discovery through production implementation
  • Hands-on Agile and Scrum delivery experience, including backlog refinement, user stories, acceptance criteria, sprint planning, reviews, retrospectives, and impediment or dependency tracking
  • Experience working with business stakeholders, product owners, developers, architects, data teams, and quality assurance teams
  • Experience creating functional documentation, process and data flows, requirements traceability, test scenarios, and user acceptance testing plans
  • Working knowledge of data concepts, system integrations, relational data structures, and data validation
  • Practical SQL capability
  • Experience with Azure DevOps or Jira and Confluence or equivalent platforms
  • Experience working with globally distributed teams and managing multiple priorities in a complex, matrixed environment
  • Professional Scrum Master, Certified ScrumMaster, Professional Scrum Product Owner, PMI-PBA, IIBA-CBAP/CCBA, or comparable certification
  • Experience with enterprise platforms, data management, master data management, integrations, reporting, or business intelligence solutions
  • Experience supporting organizational change, end-user training, production adoption, and continuous improvement
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The Company
HQ: London
6,507 Employees

What We Do

Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively impact people, business and society. Established in 2022, Dentsu Creative is integrated with dentsu’s Media and CXM businesses in over 145 countries and regions, to offer Integrated Growth Solutions.

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