Texas Capital is built to help businesses and their leaders. Our depth of knowledge and expertise allows us to bring the best of the big firms at a scale that works for our clients, with highly experienced bankers who truly invest in people’s success — today and tomorrow.
While we are rooted in core financial products, we are differentiated by our approach. Our bankers are seasoned financial experts who possess deep experience across a multitude of industries. Equally important, they bring commitment — investing the time and resources to understand our clients’ immediate needs, identify market opportunities and meet long-term objectives. At Texas Capital, we do more than build business success. We build long-lasting relationships.
Texas Capital provides a variety of benefits to colleagues, including health insurance coverage, wellness program, fertility and family building aids, life and disability insurance, retirement savings plans with a generous 401K match, paid leave programs, paid holidays, and paid time off (PTO).
Headquartered in Dallas with offices in Austin, Fort Worth, Houston, Richardson, Plano and San Antonio, Texas Capital was recently named Best Regional Bank in 2024 by Bankrate and was named to The Dallas Morning News’ Dallas-Fort Worth metroplex Top Workplaces 2023 and GoBankingRate’s 2023 list of Best Regional Banks. For more information about joining our team, please visit us at www.texascapitalbank.com.
As a Marketing Platforms Business Analyst, with experience analyzing marketing data and user behavior to identify areas for improvement, optimize digital engagement platforms, to ultimately drive business goals. The successful candidate will directly support the Product Owner, cross-functional teams, and stakeholders to gather requirements, analyze data, and translate insights into actionable recommendations that drive the success of our Digital Engagement initiatives. Working closely with content, marketing, developers, and project managers, this role will implement digital engagement strategies that encompass activities across Consumer, Commercial, and Investment Banking.
Responsibilities:
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Digital Execution
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Work with an agile mindset to deliver incremental improvement using a test and learn approach to delivery
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Translate business requirements into clear and concise user stories, use cases, and acceptance criteria for development teams. Ensure alignment between user needs and technical implementation.
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Measurable Results
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Understand and evaluate campaign metrics and how product enhancements influence campaign performance.
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Monitor website traffic metrics (page views, bounce rates, conversion rates), and user engagement tools to identify trends and patterns.
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Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth.
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Deeper Personalization
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Work with technology teams to surface relevant data required to activate personalized campaigns by influencing product roadmaps.
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Conduct user research through surveys, usability testing, and A/B testing to understand user needs, pain points, and motivations.
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Evaluate website structure and navigation to improve user flow and accessibility.
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Provide insights to inform user interface (UI) design decisions to enhance user experience.
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Omnichannel Engagement
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Support essential digital engagement initiatives that present a cohesive customer journey across the entirety of a customer lifecycle.
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Understand how websites facilitate lead processes, data enrichment, and interactions between digital engagements.
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Understanding of user experience (UX) best practices to optimize website interactions
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Requirements:
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3+ years experience in marketing platforms – Financial Services preferred.
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Bachelor’s degree in business, marketing, or related degree.
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Familiar with Website, Content Management Systems, Audience Management Tools, Email platforms or Digital Asset Management tools such as Acquia, Drupal, Aprimo, Adobe, Salesforce, etc.
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Knowledge of web design concepts and best practices.
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Demonstrated ability to collaborate with cross-functional teams.
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Superior communication, problem solving skills and ability to learn and adapt quickly.
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Self-motivated and strong organizational skills.
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Demonstrates flexibility and thrives in fast-paced, dynamic, and changing environments.
The duties listed above are the essential functions, or fundamental duties within the job classification. The essential functions of individual positions within the classification may differ. Texas Capital Bank may assign reasonably related additional duties to individual employees consistent with standard departmental policy.Texas Capital is an Equal Opportunity Employer.
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What We Do
Our expert bankers are committed to helping your business build and grow. Equipped with experience-based insights and a proven record of implementing custom solutions for clients, we can help you with a suite of business lending, investing and financial management services that see you through every step of the way. Our client-centric culture thrives because we attract, develop and engage the most experienced and diverse experts in their fields. Over the years, we've developed a supportive culture that values collaboration, rewards performance and respects the well-being of its team members. We know our people are our greatest asset, so we give them the resources and support they need to be successful. Our personal approach has enabled us to deliver exceptional value for our clients for more than two decades — an achievement we’re proud to continue. Explore a career at Texas Capital Bank: https://www.texascapitalbank.com/who-we-are/careers Texas Capital Bank is a wholly owned subsidiary of Texas Capital Bancshares, Inc. (NASDAQ®: TCBI). For more information, please visit www.texascapitalbank.com. Member FDIC. NASDAQ®: TCBI. Equal Housing Lender. Texas Capital Bank and its subsidiaries are equal opportunity employers and do not discriminate on the basis of any protected trait including sex, sexual orientation, gender identity, race, ethnicity, disability, or veteran status. Please view our EEO Policy to learn more: https://www.texascapitalbank.com/equal-employment-opportunity-policy
