Because we strive to put people first.
Culture, our way
Technology at Primark
What’s a career at Primark all about? The positive impact you’re making, the experiences you’re having and the people you’re with. You’re our inspiration. Embrace what sets you apart, own your career and develop in ways you never expected. Leave your mark. And do it your way.
Our technology team is actively shaping the next wave of advancements. Engaged with innovative initiatives, your expertise will propel our business into the future. Collaborating with a creative team of tech enthusiasts, you’ll contribute your unique skills to fuel our technological advancements.
What You’ll Get
People are at the heart of what we do here, so it’s essential we provide you with the right environment to perform at your very best.
Let’s talk lifestyle: Healthcare, Pension, Potential Bonus,27 days of leave, plus bank holidays and if you want, you can buy 5 more. Because Primark is all about tailoring to you, we offer Tax Saver Tickets, fitness centre, and a subsidised cafeteria.
This role is a hybrid opportunity, offering 1-2 days Working from home.
QualificationsWhat You’ll Do as a Business Analyst - Forecasting Allocation & Replenishment
We want you to feel challenged and inspired. Here, you’ll develop your skills across a range of responsibilities:
- Guides Product Owners and stakeholders on analysis best practices, covering identification, prioritisation, and validation of user needs and requirements.
- Elicits and documents business needs through interviews, workshops, surveys, and analysis of existing processes, defining both “as-is” and “to-be” states.
- Collaborates with stakeholders, architects, and developers to translate business and technical needs into clear requirements, user stories, and acceptance criteria.
- Manages requirement prioritisation (e.g., MoSCoW) and maintains traceability to ensure alignment and successful delivery across the lifecycle.
- Supports testing and delivery by clarifying requirements, assisting QA and UAT, and ensuring solutions meet business expectations.
- Drives stakeholder engagement, adoption, and continuous improvement by supporting discovery, training, and contributing to best practices within the analysis community.
What You’ll Bring
Here at Primark, we want everyone to feel valued – so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular:
- Minimum 3+ years’ experience in Business Analysis or relationship management within retail or eCommerce environments.
- Strong knowledge of the software development lifecycle, with hands-on experience in Agile frameworks such as Scrum or Kanban.
- Proven ability to translate business needs into requirements, with practical experience in software delivery contexts.
- Proficiency in tools such as Jira, Azure DevOps, and Confluence for backlog and project management.
- Excellent communication skills, capable of bridging technical and non-technical stakeholders effectively.
- Analytical mindset with strong problem-solving skills, attention to detail, and relevant qualification or industry certifications (desirable: Power BI/Tableau, IIBA/BCS/Scrum).
Does this sound like you? Great, because we can’t wait to see what you’ll bring. You’ll be supported within a team of equally capable people, celebrating who you are and aiding you reach your potential. At Primark, we’re excited about our future - and we’re excited to develop yours.
About Primark
At Primark, people matter. They’re the beating heart of our business and the reason we’ve grown from our first store in Dublin in 1969 to a £9bn+ turnover business and over 80,000 colleagues and over 440 stores in 17 countries today. Our values run through everything we do. In essence, we're Caring and always strive to put people first. We're also Dynamic, bravely pushing the boundaries to stay ahead. And finally, we succeed Together.
If you need any reasonable adjustments or have an accessibility request, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist.
All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns, please reach out to our talent acquisition team to discuss.
#LI-Hybrid
Skills Required
- Minimum 3+ years' experience in Business Analysis or relationship management within retail or eCommerce environments
- Strong knowledge of the software development lifecycle and hands-on experience in Agile frameworks (Scrum or Kanban)
- Proven ability to translate business needs into requirements with practical software delivery experience
- Proficiency in Jira, Azure DevOps, and Confluence for backlog and project management
- Excellent communication skills, capable of bridging technical and non-technical stakeholders
- Analytical mindset, strong problem-solving skills and attention to detail
- Relevant qualifications or industry certifications; desirable: Power BI/Tableau, IIBA/BCS/Scrum
Primark Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Primark and has not been reviewed or approved by Primark.
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Fair & Transparent Compensation — Pay is often characterized as fair or good compared to similar retail roles, and overtime availability can improve take-home earnings. Recent UK minimum-rate increases and the removal of age-related pay tiers reinforce a sense of improving pay fairness.
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Leave & Time Off Breadth — Paid time off stands out as comparatively strong for retail, with full-time roles described as having notably generous PTO alongside sick time and paid holidays. This breadth can increase the overall value of the compensation package beyond hourly wages.
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Parental & Family Support — Enhanced maternity, paternity, adoption, and surrogacy payments are positioned as meaningful additions to the rewards package. Ongoing colleague discounts and family-oriented support contribute to a more rounded benefits offering.
Primark Insights
What We Do
Primark is an international fashion retailer employing more than 80,000 colleagues across 17 countries in Europe and the US. Founded in Ireland in 1969 under the Penneys brand, Primark aims to provide affordable choices for everyone, from great quality everyday essentials to stand-out style across women’s, men’s and kids, as well as beauty, homeware and accessories. With a focus on creating great retail experiences, Primark has over 440 stores globally and continues to expand with the aim of reaching 530 stores by the end of 2026. Primark is working to make more sustainable fashion affordable for everyone through its Primark Cares strategy, a multi-year programme that focuses on giving clothing a longer life, protecting life on the planet and supporting the livelihoods of the people who make Primark clothes. As part of this, Primark unveiled nine commitments it is working to achieve by 2030. These commitments include making all of its clothes from recycled or more sustainably sourced materials by 2030, halving carbon emissions across its value chain and pursuing a living wage for workers in its supply chain.







