Business Analyst – Digital Sales and Marketing

Business Analyst – Digital Sales and Marketing

We are enhancing our global digital sales and marketing efforts and are seeking a skilled Business Analyst to translate the online needs of our customers as well as the business into clear, actionable stories and features. Come join our Group Digital Sales and Marketing department, based in our newly established satellite office in Poznan, Poland!

Together with our website PO, internal UX’er and developers, you will play a key role in delivering our new website redesign project. Working with counterparts and stakeholders in marketing from North America, Europe and Asia, you’ll be capturing our customers needs, pain-points, opportunities and merging them with strategic initiatives to ensure we build the best possible website.

Ready to help build a better future for generations to come?  

In an ever-changing, fast paced world, we owe it to ourselves and our future generations to live life responsibly. At ROCKWOOL, we work relentlessly to enrich modern living through our innovative stone wool solutions.

Join us and make a difference!  

Your future team:  

As part of the Customer Engagement Team in the Digital Sales & Marketing department, you'll join a positive and dynamic team dedicated to creating superior customer experiences and digital solutions that supports sales in building highly engaged customer relationships. The team consists of 8 team members and is responsible for several of ROCKWOOL’s key global customer-facing platforms, including 80 Websites across 5 brands, Product Information Management (PIM), eCommerce and Learning Management Systems (LMS).

What you will be doing: 

• Data and business analysis: Conduct analysis to provide insights into user behavior and business performance. Define and validate requirements, carry out process and experience mapping to ensure alignment with business objectives, and identify specific market needs to help create and structure the resulting requirements.

• Translate requirements into actionable tasks: Convert business requirements into user stories, acceptance criteria and tasks that development teams can easily understand and implement.

• Documentation: Create comprehensive and clear documentation for technical, functional, and design specifications, including users stories and acceptance criteria, for both development teams and internal users of our CMS.  

• Backlog management: Assist in setting up and maintaining the structure and foundation of the backlog with epics to ensure transparency and oversight in deliveries.

• Collaborate with stakeholders: Work closely with product owners, developers and the business to identify, develop, document, validate, and gain approval for requirements.

• Continuous Improvement & Discovery: Identify opportunities for continuous improvement within business processes, systems and for the end-user together with PO and UX, and work to implement these improvements.

What you bring: 

Being successful in this position we imaging you to have below listed experience.

• 3+ years of experience in an Business Analyst role, within digital marketing and websites

• Understanding of Agile/Scrum Methodology

• Experience in working with Jira, Confluence, Miro and Figma

• Proven experience in requirements‑gathering and user‑story creation

• Understanding of business processes and familiarity with process analysis and optimization

• A good understanding of the capabilities and limitations of CMS (Preferably Optimizely) and website platforms, working closely with developers to determine the technical considerations for implementing new features

• Communication skills: Excellent verbal and written communication skills in English, with the ability to convey complex information clearly and concisely to various stakeholders

What we offer:  

You will be part of a company where we will trust and empower you to grow both professionally and personally, and where we provide you with the opportunity to work on a variety of initiatives with dedicated, fun and down-to earth colleagues from a multitude of cultures and backgrounds. We will provide a thorough onboarding for you to engage smoothly into the tasks and responsibilities.

Our compensation package on employment contracts includes:   

• An office-first approach: home office is available up to 2 days per week

• Adaptable Hours: start your workday anytime between 7:00 AM and 9:00 AM

• Home office subsidy

• Private Medical Care

• Multikafeteria MyBenefit

• Wellbeing program

• Extra Day Off for voluntary activities

… and while in the office you can also use modern office space with beautiful view and high standard furniture, bicycle parking facilities & showers, chill-out rooms with PlayStation, football table, pool table, board games, subsidized canteen with delicious food & fruit.

Interested?  

If you recognize yourself in this profile and challenge, we kindly invite you to apply with CV written in English. 

Who we are  

We are the world leader in stone wool solutions. Founded in 1937 in Denmark, we transform volcanic rock into safe, sustainable products that help people and communities thrive. We are a global company with more than 12,000 employees, located in 40+ countries with 51 manufacturing facilities… all focused on one common purpose – to release the inherent power of stone to enrich modern living. 

Sustainability is central to our business strategy

ROCKWOOL was one of the first companies to commit to actively contributing to the United Nations Sustainable Development Goals (SDG’s) framework and are actively committed to 11 SDGs, including SDG 14, Life Below Water. Through our partnership with the One Ocean Foundation and in connection with our sponsorship of the Denmark SailGP team, we will help raise awareness around ocean health challenges to accelerate solutions to protect it.

Diverse and Inclusive Culture  

We want all our people to feel valued, respected, included and heard. We employ 70 different nationalities worldwide and are committed to providing equal opportunities to all employees, promote diversity, and work against all forms of discrimination among ROCKWOOL employees.  

At ROCKWOOL, you will experience a friendly team environment. Our culture is very important to us. In fact, we refer to our culture as “The ROCKWOOL Way”. This is the foundation in which we operate and is based upon our values of ambition, responsibility, integrity and efficiency.