Job Level:
Technical Leadership-T2
Job Description:
Business Analyst - CRM US
Site Location: Mars Petcare US & LATAM Hub Sites
Join Our Team as a Business Analyst in the Thriving Petcare Division!
Are you passionate about leveraging technology to create meaningful customer experiences? Do you thrive in a dynamic environment where your insights can drive real change? If so, we invite you to become a pivotal member of our Digital CRM Team within the Petcare division at Mars!
In this exciting role, you will harness the power of customer relationship management (CRM) technologies to enhance customer engagement, streamline operations, and optimize marketing efforts. Your contributions will be vital in delivering actionable insights, managing requirements, and ensuring the successful execution of innovative CRM initiatives that make a difference in the lives of pet owners and their beloved companions.
What Are We Looking For?
- Bachelor’s degree in Business, Information Systems, Marketing, or a related field.
- 3–5 years of experience in business analysis, preferably in CRM or digital marketing projects.
- Hands-on experience with Salesforce CRM (Marketing Cloud, Sales Cloud, or Service Cloud) is highly desirable.
- Strong analytical and problem-solving skills with a customer-first mindset.
- Excellent communication skills and the ability to work collaboratively with diverse teams.
Nice-to-Haves:
- Experience in the Petcare or Veterinary Services industry.
- Familiarity with data modeling and reporting tools (e.g., Tableau, Power BI).
What Would Be Your Key Responsibilities?
- Drive Innovation: Collaborate with stakeholders to gather and analyze business requirements for cutting-edge CRM projects that enhance customer experiences and foster loyalty among pet owners.
- Lead Implementation: Take charge of the implementation, customization, and integration of state-of-the-art CRM tools like Salesforce Marketing Cloud and Loyalty programs, ensuring they are tailored to meet our unique business needs and drive user engagement.
- Facilitate Collaboration: Serve as a vital liaison between business teams, technical teams, and system integrators, ensuring seamless communication and collaboration throughout project lifecycles to achieve shared goals.
- Uncover Insights: Dive deep into customer data to extract actionable insights that inform marketing strategies and enhance engagement, ultimately creating a more personalized experience for our customers.
- Design Solutions: Develop compelling user stories, process flows, and data models that support innovative solution design, ensuring clarity and alignment in project deliverables that excite and inspire the team.
- Ensure Success: Monitor project timelines, deliverables, and resources with a keen eye, ensuring successful execution and timely completion of CRM-related projects that make a real impact on our business and customers.
What Can You Expect from Mars?
- Work with diverse and talented Associates, all guided by the Five Principles.
- Join a purpose-driven company, where we’re striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry-competitive salary and benefits package, including a company bonus.
#TBDDT
#LI-LD1
#LI-Hybrid
Skills:
Action Planning, Application Development, Architecture, Assessment, Data Collection and Analysis, IT Data Management, Planning and Organizing, Product Development, Review and Reporting, Verbal Communication
Competencies:
Cultivates Innovation, Customer Focus, Decision Quality, Drives Results, Ensures Accountability, Manages Ambiguity, Manages Complexity, Optimizes Work Processes, Plans and Aligns, Tech Savvy
The base pay range for this position at commencement of employment is expected to be between the range listed below, however, base pay offered may vary depending on multiple individualized factors, including but not limited to, market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements, if eligible, including variable pay, medical and dental benefits, participation in 401k plan, and paid time off benefits. Eligibility for these additional elements depend on the position offered and the employee’s work schedule (i.e., part-time schedule, store associate). Details of participation in these benefit plans will be provided if an applicant receives an offer of employment.
USD 107,071.00 - USD 147,223.00
Mars Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Mars and has not been reviewed or approved by Mars.
-
Healthcare Strength — The benefits package is positioned as comprehensive, with broad medical coverage and additional protections like life insurance and short- and long-term disability. Mental health support is emphasized, including free mental health services and wellbeing programming under initiatives such as Mars Be Well.
-
Parental & Family Support — Paid parental leave is highlighted as market-leading in the U.S., with an example of 18 weeks fully paid for both parents. Additional family-related leave types such as sick time for caregiving and bereavement leave are also described as part of the overall package.
-
Retirement Support — Retirement offerings are described as strong, including 401(k) matching (with a 6% match cited) and pension plans in some cases. The broader package also references retirement savings options and contributions aligned to local market practice, supporting long-term financial security.
Mars Insights
Similar Jobs
What We Do
For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us. Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our pet health services AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, Pet Partners™, and VCA™. We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.
