The Role
Freelance Bulgarian SEO Specialist responsible for keyword research and translation, metadata and on-page optimisation, content optimisation and SEO copywriting, data handling, and using analytics and third-party SEO tools to drive search performance across engines.
Summary Generated by Built In
About Adapt
Adapt, a Welo Global brand, is an international digital performance marketing agency focused on driving the success of digital content across platforms and markets. We offer our customers a unique combination of global services designed to support their growth from strategy all the way through to execution, production, and performance measurement. With a collaborative and inclusive environment, you will join a unique culture which celebrates difference and embraces diversity. You will play a key role in developing strong relationships and shared ethos, whilst at the same time benefiting from a wide range of career opportunities, training, and flexibility for work-life balance.
Our culture is built on curiosity, and we are looking for team members who have a passion for learning about the developments in the industry, their clients, and their peers. In return, we offer the opportunity to develop your ability and exposure to a wide range of clients from growth-minded startups all the way up to global enterprise clients. Our client base is predominantly focused on B2B businesses, though we do also support customers in the e-commerce and retail space. Regardless of vertical, Adapt offers dynamic and diverse challenges that foster creativity, innovation and application of knowledge to create client solutions.
MAIN PURPOSE OF THE JOB
We are seeking a freelance Bulgarian SEO Specialist to join and support our SEO team. In this role, you will play a key part in enhancing our SEO efforts by conducting keyword research, utilizing keyword planners, and optimizing content, among other responsibilities.
MAIN DUTIES
The following is a non-exhaustive list of responsibilities and areas of ownership for this role:
- Keyword Research
- Keyword Planner
- Metadata Optimisation
- Content Optimisation
- On-Page Optimisation
- Keyword Translation from English to Bulgarian and Bulgarian to English
- Data Handling and Management
- SEO Copywriting
REQUIREMENTS
Education Level
- Bachelor's degree (B. A.) from a college or university in a related field, or equivalent work experience
Experience
- A minimum of 1 year of hands-on experience in SEO.
- Strong working knowledge of HTML and JavaScript for SEO, with basic skills in writing and reading code.
- Native level of Bulgarian and strong understanding of the Bulgarian culture
- In-depth understanding of best practices for various search engines, including Google, Bing, Baidu, and others.
- Proven ability to deliver successful results through SEO initiatives.
- Extensive knowledge and experience with analytics tools such as Google Analytics, SiteCatalyst, and WebTrends.
- Advanced proficiency in Excel for data analysis and reporting.
- Expertise in using third-party SEO analysis tools, including Screaming Frog, SEMrush, Ahrefs, Majestic, and similar platforms.
- Exceptional organizational and time management skills, with the ability to set priorities and meet deadlines consistently.
- Strong understanding of how other online and offline marketing channels—such as display ads, affiliates, social media, print, TV, and email—interact with and influence SEO.
Please note that successful candidates will need to have an Office 365 License installed into their devices to be able to complete the tasks assigned.
Skills Required
- Bachelor's degree or equivalent work experience
- Minimum of 1 year of hands-on SEO experience
- Native level of Bulgarian and strong understanding of Bulgarian culture
- Strong working knowledge of HTML and JavaScript for SEO, basic code reading and writing skills
- In-depth understanding of search engine best practices (Google, Bing, Baidu, others)
- Proven ability to deliver successful SEO results
- Extensive experience with analytics tools such as Google Analytics, SiteCatalyst, and WebTrends
- Advanced proficiency in Excel for data analysis and reporting
- Expertise with third-party SEO tools (Screaming Frog, SEMrush, Ahrefs, Majestic)
- Experience with keyword research and Google Keyword Planner
- SEO copywriting and content optimisation skills
- Keyword translation between English and Bulgarian
- Exceptional organisational and time management skills
- Understanding of how other marketing channels influence SEO
- Office 365 license installed on candidate devices
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The Company
