Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?
SALARY: $66,400 – $74,000, bonus eligible
TERRITORY: Greater Austin Area
COMPANY:
We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling beer – as well as Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, and industry-leading craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. We are powered by a team that shares our passion to create a future with more cheers. Are you ready to join a team that dreams as big as you do?
ROLE SUMMARY:
The Brewery Sales Representative is the key connection point between Karbach Brewing Co. and our retailers and consumers. This position is predominantly field sales based and focused around building key relationships with our most valuable retailers and consumers alike. The BSR will report directly to the Area Sales Manager and be responsible for carrying out sales and marketing strategy. Their performance will be measured by KPIs that include measurements of activity and market effectiveness.
JOB RESPONSIBILITIES:
Develop and maintain thorough knowledge of Karbach Brewing Company’s products, pricing, and commercial strategy.
Building and maintaining key “focus accounts” where they will spend the majority of their time planning and executing in market.
Adjust focus accounts bi-monthly to ensure Karbach is winning at all essential establishments.
Responsible for increasing distribution and volume across the key on premise and key off-premise accounts.
Implement sales strategy and targets using aligned brand priorities with wholesalers while assisting in achieving expected results.
Utilize selling and data tools to build comprehensive selling stories for retail accounts.
Execute events and promotional activities (may include evenings and weekends)
Review target account analysis and reports to ensure brands are performing at the top of class levels for all assigned accounts.
Have a good understanding of beer quality measures and communicate any discrepancies.
Improve velocity in accounts by building displays, driving distribution, resetting coolers, displaying POS items, educating retail employees, hand selling, sampling, securing features, and developing promotional programs.
Add value to all key accounts by offering creative, impactful support and by keeping the accounts informed about all upcoming brand launches or programs.
Utilize and record daily tasks and activities within company CRM tool (KARMA).
Knowledge of data tools (VIP & PowerBI).
Review pricing and bring forward any competitive disadvantages or profit opportunities present in the market.
JOB QUALIFICATIONS:
Bachelor’s Degree in Sales, Business, or related field.
Certified Cicerone or Certified Beer Server licensing preferred.
1-3 years of experience in Distribution, Outside Sales, Food/Beverage or related industry.
Job requires the ability to travel.
Reliable transportation needed to travel within territory. (Qualifies for mileage reimbursement program.)
Excellent analytical, organizational, and project management skills.
Knowledge of craft beer and brewing process preferred.
Strong communication and presentation skills. Ability to adjust a message to the audience.
Highly creative, able to generate fresh, impactful ideas and see them through to implementation.
Proven ability to think and move between strategic and analytical thinking as well as actual execution.
Ability to coordinate brand information, supply POS material, and keep lines of communication open with state’s wholesaler network in order to better sell through products.
Ability to own budgetary responsibility and execute against timelines.
WHY ANHEUSER-BUSCH:
At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer, Anheuser-Busch has delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As the nation’s top brewer, one of the fastest growing spirits companies, and an insurgent force in energy drinks, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only alcohol company that invests in the U.S. at this scale.
BENEFITS:
Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
Life Insurance and Disability Income Protection
Generous Parental Leave and FMLA policies
401(k) Retirement Savings options with a company matching contribution
Chance to work in a fast-paced environment among a company of owners
Free Beer!
Skills Required
- Bachelor's Degree in Sales, Business, or related field
- 1-3 years of experience in Distribution, Outside Sales, Food/Beverage or related industry
- Certified Cicerone or Certified Beer Server licensing
- Excellent analytical, organizational, and project management skills
- Strong communication and presentation skills
Anheuser-Busch Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Anheuser-Busch and has not been reviewed or approved by Anheuser-Busch.
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Healthcare Strength — Health coverage is described as comprehensive, with medical, dental, and vision often fully covered and supported by wellness programs that can reduce costs. On‑site resources and an employee assistance program further reinforce the depth of the offering.
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Retirement Support — Retirement programs feature a notably strong 401(k) match and access to pension arrangements for certain groups. Recent collective bargaining improvements strengthened retirement security for covered brewery roles.
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Leave & Time Off Breadth — Parental leave, PTO, and sick time are presented as robust, with brewery roles seeing expanded vacation accrual under the current contract. Day‑one eligibility and family support resources add practical flexibility for time away.
Anheuser-Busch Insights
What We Do
For more than 160 years, Anheuser-Busch has been woven into the cultural fabric of the United States, carrying on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities and have more than 19,000 colleagues across the United States. We are home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking and emergency drinking water programs to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. We are a company that believes our people are our greatest asset. We believe in the spirit of ownership because our employees take results personally and want to build something great together. We value talented employees who aren’t afraid to be bold, resourceful, and committed. At Anheuser-Busch, it’s not about what you studied or where you worked, it’s about what you can do. If you see yourself working for a company that allows you to excel at the pace of your talent, then a career at Anheuser-Busch may be for you. As America’s leading brewer, we are committed to finding innovative ways to continually improve. It's this kind of thinking that creates a unique work environment by rewarding talent, celebrating diversity and encouraging forward thinking. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other characteristic protected by applicable law.
