The Role
Lead design and implementation of scalable Braze solutions, build and configure campaigns, optimize data models and audience segmentation, integrate external data sources via APIs/FTP, perform SQL development and troubleshooting, conduct code reviews, mentor junior developers, and provide marketing automation best practices and stakeholder-facing technical guidance.
Summary Generated by Built In
The purpose of this role is to provide technical guidance and suggest improvements in development processes. Develop required software features, achieving timely delivery in compliance with the performance and quality standards of the company.
Job Description:
Roles and Responsibilities :
Lead the design and implementation of scalable Braze solution.
Develop and optimize data models, audience segmentation, and automation strategies.
• Work with stakeholders to gather requirements, design, consider design alternatives, facilitate discussions and provide out of the box solution for marketing automation requirements
• Lead the effort to design, build and configure campaigns, acting as the primary point of contact
• Able to troubleshoot the various technical/functional issues related to Braze.
• Leverages knowledge of database marketing tools and principles to develop methods for process automation, process governance, and capabilities improvements.
• Strong hands-on SQL development – experience in writing SQL or debugging database queries
Work with REST/SOAP APIs, FTPs, and external data sources.
Conduct code reviews and enforce development best practices.
• Ability to interact with and communicate effectively with management.
• Must be able to manage multiple tasks simultaneously and work with cross-functional teams in a dynamic, fast-paced environment.
• Act as a mentor for Junior Developers.
• Excellent communication skills and knowledge of Agile methodology Provide best practice recommendations for marketing automation.
6+ years in Marketing Automation Platforms
At least 3-4 years in implementation ( Adobe, Marketing automation Experience)
At least 2-3 years Braze Experience
Must Have Skills :
- Experience in Braze platform implementation or Partner Led Onboarding
- SQL – joins, complex queries, etc.
- Experience in API Integrations
- Good communication skills
- Braze Certifications( At least Developer has to to be there)
Good to have Skills :
- Experience in Implementation of other Marketing Platforms like SFMC, Adobe Campaign, etc.
- Programming experience (Javascript / Java / VB / C# / PHP)
- Braze Partner Led Onboarding experience
Shift Timing :
Work in client specific time zones IST/GMT/EST / ANZ Time zone
Location:
DGS India - Bengaluru - Manyata N1 BlockBrand:
MerkleTime Type:
Full timeContract Type:
PermanentSkills Required
- 6+ years in Marketing Automation Platforms
- 3-4 years implementation experience (Adobe/marketing automation)
- 2-3 years Braze experience
- Experience in Braze platform implementation or Partner Led Onboarding
- Braze Certifications (Developer)
- Strong hands-on SQL development (joins, complex queries)
- Experience in API integrations (REST/SOAP)
- Experience working with FTPs and external data sources
- Excellent communication skills and ability to interact with management
- Knowledge of Agile methodology
- Experience implementing other marketing platforms (SFMC, Adobe Campaign)
- Programming experience (JavaScript, Java, VB, C#, PHP)
dentsu Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about dentsu and has not been reviewed or approved by dentsu.
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Parental & Family Support — Paid parental leave at full pay and caregiver supports (including backup care) are emphasized as standout elements. Feedback suggests family-oriented benefits are a strong part of the package.
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Leave & Time Off Breadth — Flexible or unlimited PTO, extensive paid holidays, and a year-end office closure are established components. Feedback suggests time-off policies are generous and add meaningful flexibility.
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Retirement Support — A large, established 401(k) plan with employer matching is clearly documented. Feedback suggests retirement benefits feel competitive and straightforward.
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The Company
What We Do
We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next
