The Role
Lead design and implementation of scalable Braze solutions. Develop and optimize data models, audience segmentation, and automation strategies. Build and configure campaigns, troubleshoot Braze issues, integrate data via REST/SOAP APIs and FTP, write and debug SQL, conduct code reviews, mentor junior developers, and advise stakeholders on best practices.
Summary Generated by Built In
The purpose of this role is to provide technical guidance and suggest improvements in development processes. Develop required software features, achieving timely delivery in compliance with the performance and quality standards of the company.
Job Description:
Roles and Responsibilities :
Lead the design and implementation of scalable Braze solution.
Develop and optimize data models, audience segmentation, and automation strategies.
• Work with stakeholders to gather requirements, design, consider design alternatives, facilitate discussions and provide out of the box solution for marketing automation requirements
• Lead the effort to design, build and configure campaigns, acting as the primary point of contact
• Able to troubleshoot the various technical/functional issues related to Braze.
• Leverages knowledge of database marketing tools and principles to develop methods for process automation, process governance, and capabilities improvements.
• Strong hands-on SQL development – experience in writing SQL or debugging database queries
Work with REST/SOAP APIs, FTPs, and external data sources.
Conduct code reviews and enforce development best practices.
• Ability to interact with and communicate effectively with management.
• Must be able to manage multiple tasks simultaneously and work with cross-functional teams in a dynamic, fast-paced environment.
• Act as a mentor for Junior Developers.
• Excellent communication skills and knowledge of Agile methodology Provide best practice recommendations for marketing automation.
6+ years in Marketing Automation Platforms
At least 3-4 years in implementation ( Adobe, Marketing automation Experience)
At least 2-3 years Braze Experience
Must Have Skills :
- Experience in Braze platform implementation or Partner Led Onboarding
- SQL – joins, complex queries, etc.
- Experience in API Integrations
- Good communication skills
- Braze Certifications( At least Developer has to to be there)
Good to have Skills :
- Experience in Implementation of other Marketing Platforms like SFMC, Adobe Campaign, etc.
- Programming experience (Javascript / Java / VB / C# / PHP)
- Braze Partner Led Onboarding experience
Shift Timing :
Work in client specific time zones IST/GMT/EST / ANZ Time zone
Location:
DGS India - Bengaluru - Manyata N1 BlockBrand:
MerkleTime Type:
Full timeContract Type:
PermanentSkills Required
- 6+ years in Marketing Automation Platforms
- 3-4 years implementation experience with marketing automation (e.g., Adobe)
- 2-3 years Braze experience
- Experience in Braze platform implementation or Partner Led Onboarding
- Braze Developer Certification
- Strong hands-on SQL (joins, complex queries)
- Experience in API integrations (REST/SOAP) and FTP data integrations
- Good communication skills and stakeholder interaction
- Ability to mentor junior developers and lead technical efforts
- Experience implementing other marketing platforms (SFMC, Adobe Campaign)
- Programming experience (JavaScript, Java, VB, C#, PHP)
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The Company
What We Do
Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively impact people, business and society. Established in 2022, Dentsu Creative is integrated with dentsu’s Media and CXM businesses in over 145 countries and regions, to offer Integrated Growth Solutions.
