branding designer

• This is a full-time, in-person role based in San Francisco (Presidio) - we work from the office 5 days a week.

• You must be based in the Bay Area or willing to relocate before starting.

• We require US work authorisation, but are open to O-1 visa sponsorship for truly exceptional candidates.

Wordware is an IDE for building AI agents using natural language.

It looks and feels like Notion, but lets you design, test, and deploy AI systems in real time - without writing code.

Our mission is to bring structure and joy to human–AI collaboration.

We’re building a generational company that empowers the next billion knowledge workers to create with AI - not by writing code, but by expressing intent.

We’re backed by Spark Capital, Felicis, and Y Combinator ($30M seed round - the largest in YC history).

We work hard, move fast, and don’t take ourselves too seriously. It’s intense, but it’s also fun - at Wordware, you’ll do the best work of your life alongside people you genuinely like.

TL;DR We need someone who can create and refine a brand identity as revolutionary as our product.

You'll build and evolve a brand that makes AI development feel accessible and exciting to the millions of future builders. Think perplexity-level brand identity meets notion-like simplicity, but for the next generation of programming.

We're creating a new programming paradigm based on natural language, and the challenge is making it feel both professional and approachable. Our brand needs to bridge traditional software engineering with an entirely new audience - domain experts who've never written code before. We’re not just another developer tool, we're building the operating system for AI that will power everything from personal workflows to enterprise products. Our brand needs to convey this ambition while remaining grounded and accessible.

Who we are looking for is a storyteller with incredible taste and the ability to work with a team to forge a beautiful brand both visually and written. You are able to set a great foundation and can evolve it as the brand evolves

What you'll actually be doing:

• creating a cohesive brand identity that stands out in the AI space

• creating guidelines that unify our product, website, and marketing

• designing visuals that explain complex concepts simply

• working directly with founders on vision

• supporting product designers on visual consistency

• iterating rapidly based on real user feedback

You should probably:

• have experience at brand-forward tech companies like Perplexity

• understand how to visualize complex technical concepts

• know how to balance aesthetics with clarity

• be comfortable designing for both developers and non-technical users

• have a portfolio showing systematic thinking, not just pretty pictures

• thrive in high-velocity environments

• be able to both execute and direct when needed

Signs this is not for you:

• you need months to develop a brand

• you view brand as separate from product

• you can't explain the rationale behind your designs

• you prefer working with perfectly defined briefs

• you're looking for work-life balance right now

Real talk:

• sf only - we're not hybrid

• you'll be shipping day one

• sometimes you'll make design decisions without perfect information

• your work will directly shape how hundreds of thousands of people perceive AI development

If you've ever:

• wanted to define the visual language of a new computing paradigm

• built a brand that helped a technical product reach mainstream adoption

• dreamed of creating visuals that make complex concepts click

...we should talk.