Brand Strategy Manager

Company Summary
DISH, an EchoStar company, has been reimagining the future of connectivity for more than 40 years. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products and now we are building America's First Smart Network™.
Today, our brands include EchoStar, Hughes, DISH TV, Sling TV, Boost Mobile and Gen Mobile.
Department Summary
Our DISH Media Ad Sales team, headquartered in New York City with additional offices in Chicago, Denver, and Los Angeles, empowers brands to reach their target audiences seamlessly across the DISH and Sling platforms. Specializing in data-driven addressable and programmatic advertising solutions, this innovative and passionate team excels in navigating the dynamic TV advertising landscape.
Job Duties and Responsibilities
Job Duties and Responsibilities

• Develop a consistent brand positioning, narrative, storytelling framework and creative look and feel for DISH Media in the marketplace
• Ensure that our brand's visual and verbal identity resonates deeply with our target audience, driving strong brand affinity and loyalty. Oversee all aspects of brand and creative execution
• Deeply understand our products and our customers, becoming a subject-matter expert and evangelist
• Provide tools, guidance and training to assist with storytelling and articulating our value proposition and apply across all brand touchpoints
• Partner with the sales team to better understand customer requirements and market needs to drive leadership in the advanced TV space.
• Manage our brand presence across website, social (LinkedIN) and email efforts
• Partner with research team to uncover insights, develop case studies and lead thought leadership initiatives
• Stay updated on industry and competitive landscapes, integrating relevant insights into positioning and materials as needed
• Drive PR efforts working with internal/external stakeholders
• Execute 4-5 key announcements per year focused on new initiatives, product launches, partnerships, etc
• Secure earned media placement and panel presence for DISH Media narratives and executives
• Execute cohesive marketing plans including brand advertising campaigns and always-on marketing activities, d riving a consistent experience across all audience touch points including website, social and email efforts
• Create compelling marketing collateral including sales materials, presentations, one sheets and product/service sheets tailored to the needs and pain points of our customers
• Manage 1-2 direct reports

Skills, Experience and Requirements
Education and Experience:

• Bachelor's degree with a strong academic background
• 7 + years' experience in brand and/or corporate marketing client-side or agency experience, ideally in the TV advertising/media space

Skills and Qualifications:

• Proven experience building brands and results-oriented marketing plans
• Expertise with brand fundamentals (architecture, identity, and competitive positioning)
• Exceptional thought leadership capabilities, strong strategic thinking and problem-solving skills
• Comfort with co-creation processes and an understanding that great outcomes are made possible with strong partnerships with stakeholders
• Ability to thrive in a fast-paced and ambiguous environment while adapting to a rapidly growing organization
• Excellent written and verbal communication skills
• Ability to influence at all levels and work effectively across functions
• Strong ability to quickly learn about new industries and business segments
• Passion for technology with an enthusiastic, can-do attitude

Salary Ranges
Compensation: $90,200.00/Year - $128,700.00/Year
Benefits
We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: DISH Benefits .
The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location.
Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check. Our company is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed. We are dedicated to providing individuals with criminal or arrest records a fair chance of employment in accordance with local, state, and federal laws.
The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.