Carta connects founders, investors, and limited partners through world-class software, purpose-built for everyone in venture capital, private equity and private credit. Trusted by 65,000+ companies in 160+ countries, Carta’s platform of software and services lays the groundwork so you can build, invest, and scale with confidence.
Carta’s Fund Administration platform supports 9,000+ funds and SPVs, representing nearly $185B in assets under management, with tools designed to enhance the strategic impact of fund CFOs. Recognized by Fortune, Forbes, Fast Company, Inc. and Great Places to Work, Carta is shaping the future of private market infrastructure.
Together, Carta is creating the end-to-end ERP platform for private markets. Traditional ERP solutions don’t work for Private Funds. Private capital markets need a comprehensive software solution to replace outdated spreadsheets and fragmented service providers. Carta’s software for the Office of the Fund CFO does just that - it’s a new category of software to make private markets look more like public markets - a connected ERP for private capital.
For more information about our offices and culture, check out our Carta careers page.
At Carta, our employees set out on a mission to make private markets function like public markets. We believe that the problems we solve today unlock the opportunities of tomorrow. As a Brand Strategist, you’ll work to:
- Strengthen Carta’s brand to grow awareness and improve perception with VC, PE, and Founder audiences
- Solve marketing challenges by clarifying business goals, brand strategy, and priorities
- Lead brand research that will be a critical input to strategies and overall marketing metrics
You’ll be joining our Brand and Creative team. Marketing plays a critical role in Carta’s growth and evolution as a brand. We bring our values to life through our brand, and drive demand for products and services across a complex market landscape and product portfolio. The customer is the center point in everything we design and deliver; we strive to reflect the inspiration and ambition of our customers in all our work.
At Carta, you’re not just an employee. You’re a builder who is creating infrastructure that accelerates innovation and empowers our mission. Cartans are helpful, relentless, unconventional and kind. They work collaboratively and cross functionally to challenge the status quo.
About YouWe’re looking for a Brand Strategist with 5+ years of experience to join our growing team. In this role, you’ll lead research-driven projects that inform strategic marketing decisions; craft compelling creative briefs; and ensure brand consistency across all customer touchpoints. You’ll collaborate with teams across marketing, creative, product, communications, and sales to develop and execute impactful brand strategies.
Key Responsibilities
- Brand Strategy
- Lead brand strategy projects including campaign strategies, messaging frameworks, customer journeys, and positioning strategies from research to execution, launch, and performance measurement.
- Analyze structured and unstructured data using the 4C framework to inform strategy.
- Translate research into clear, compelling creative briefs.
- Ensure brand-consistent messaging across marketing, product, and communications.
- Stay current on industry trends, competitive messaging, and marketing best practices.
- Research
- Design and conduct research studies to uncover customer insights and market trends.
- Translate findings into actionable recommendations based on company goals.
- Marketing Organization partnership
- Manage relationships with internal stakeholders.
- Foster alignment across teams while balancing feedback with strategic integrity.
- Present research findings, strategies, and recommendations to senior leadership and creative teams.
- Implement best practices for research, competitive tracking, and brand consistency.
- Contribute to a culture of curiosity, learning, and strategic excellence.
Qualifications & Skills
- 5+ years as a Brand Strategist in an agency or in-house brand team.
- Strong understanding of research methodologies and data analysis in Excel.
- Exceptional analytical skills—able to ask the right questions and find answers.
- Ability to distill complex ideas into clear, actionable insights.
- Excellent written and verbal communication—skilled at crafting narratives and persuasive messaging.
- Experience managing research agencies, designing surveys, and leveraging data for strategy.
- Interest in fintech, venture capital, or private equity.
- Proactive, curious, and thrives in a fast-paced environment.
- Able to join the team in our Shoreditch office 3-4 days each week.
Disclosures:
- We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed, please connect with the talent partner via email.
- Carta uses E-Verify in the United States for employment authorization. See the E-Verify and Department of Justice websites for more details.
- For information on our data privacy policies, see Privacy, CA Candidate Privacy, and Brazil Transparency Report.
- Please note that all official communications from us will come from an @carta.com or @carta-external.com domain. Report any contact from unapproved domains to [email protected].
Carta Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Carta and has not been reviewed or approved by Carta.
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Fair & Transparent Compensation — Compensation is portrayed as market-competitive in many roles, with particularly strong positioning in engineering and product packages. Pay is also framed as comparatively strong versus other aspects of the overall employee experience.
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Parental & Family Support — Parental leave is positioned as notably generous, with extended paid leave for birthing parents and paid bonding leave for all parents. Family-building support is also emphasized through fertility treatment and egg-freezing coverage.
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Leave & Time Off Breadth — Time off is structured with a required minimum amount of paid leave and then additional flexibility through an unlimited PTO and sick-time approach. This design is intended to ensure time off is actually taken while preserving flexibility beyond the minimum.
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What We Do
Carta develops purpose-built software that transforms traditional accounting into a powerful growth engine. Carta’s world-class fund administration platform supports nearly 7,000 funds and SPVs, and represents nearly $130B in assets under management in venture capital and private equity. Trusted by more than 40,000 companies, Carta also helps private businesses in over 160 countries manage their cap tables, valuations, taxes, equity programs, compensation, and more. Together, Carta is setting a new standard as the end-to-end platform for private markets. Our best-in-class solution for fund management seamlessly integrates investor and portfolio company insights via a suite of tools designed ground-up to support the strategic impact of the fund CFO. Carta has been included on the Fortune Best Large Workplaces in Financial Services and Insurance list, Forbes’ list of the World's Best Cloud Companies, Fast Company's Most Innovative list, and Inc.'s Fastest-Growing Private Companies list. For more information, visit carta.com.
Why Work With Us
Carta is a place where everyone can be the best version of themselves. We're a team of unconventional builders who's focus is to create infrastructure for innovators. Join our team and help us to create more owners.
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