Brand Strategy Director

Posted 4 Days Ago
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Bogotá, Bogotá, D.C., COL
In-Office
Expert/Leader
Agency
The Role
Leads regional brand and communications strategy across Latin America, translating business challenges, cultural insights, audience intelligence, and research into compelling strategies and creative opportunities. Advises senior clients, grows relationships and new business, partners across multidisciplinary teams, develops strategists, and advances integrated, earned-first communications. Requires strong strategic, creative, commercial, cultural, leadership, and storytelling capabilities, plus fluency in English and Spanish.
Summary Generated by Built In

Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum. 

At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.

STRATEGY DIRECTOR – LATAM

Do you see Strategy as more than briefs and presentations? Are you curious about culture, brands and people, but equally interested in the business challenges behind them? Do you believe communications can build trust, shape behavior and drive growth?


Edelman Colombia is looking for a Strategy Director to help lead and elevate Strategy across Latin America.


We are looking for someone who combines strong strategic craft with creative instinct, cultural intelligence, client leadership and commercial thinking.


Someone who can uncover the insight that changes the conversation, inspire great creative work and identify opportunities before they become briefs.


This is a senior regional role based in Colombia, Bogotá, working across markets, clients and disciplines throughout Latin America.


WHAT YOU WILL DO
  • Lead strategy for major clients and opportunities across LATAM, connecting business challenges, culture, audiences and communications.
  • Act as a trusted advisor to senior clients, bringing clarity to complex challenges and identifying opportunities beyond the immediate brief.
  • Turn research, cultural signals, audience intelligence and business context into sharp insights and compelling strategies.
  • Inspire creative work through strong briefs, strategic direction and close partnership with Creative teams.
  • Bring an earned-first perspective to how brands build relevance, trust and influence.
  • Identify opportunities to grow client relationships and play a leading strategic role in new business.
  • Partner across Creative, Intelligence, Digital, Corporate and Client Leadership to develop integrated solutions.
  • Lead and develop strategists while helping raise the quality and ambition of Strategy across the region.
  • Explore how AI, intelligence and emerging technologies can make strategic work smarter and more impactful.

WHAT WE ARE LOOKING FOR
  • Strong experience in brand, creative, communications or integrated strategy.
  • Excellent strategic craft, from business challenge and insight through strategy, narrative and creative opportunity.
  • Experience advising senior clients and influencing conversations beyond the communications brief.
  • Strong creative judgment and experience partnering with creative teams.
  • A commercial mindset, with experience growing client relationships and contributing to new business.
  • Experience leading people and working across multidisciplinary teams and markets.
  • Strong cultural intelligence, research instincts and storytelling skills.
  • The ability to operate as both a regional leader and a hands-on strategist when needed.
  • Fluent English and Spanish.

THE TEAM IS HERE FOR YOU
  • The opportunity to help shape and elevate Strategy across Edelman Latin America.
  • Regional and global collaboration with strategists, creatives, researchers and specialists.
  • Exposure to ambitious brands and complex business, cultural and reputation challenges.
  • Space to challenge conventions, develop talent and push our strategic thinking forward.
  • The opportunity to help grow clients, the business and the next generation of Strategy talent.

If you are excited about finding the insight others miss, helping clients see opportunities differently and creating strategies that earn attention, build trust and drive growth, we would love to hear from you.

We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
 

Skills Required

  • Strong experience in brand, creative, communications, or integrated strategy
  • Excellent strategic craft spanning business challenges, insights, strategy, narrative, and creative opportunity
  • Experience advising senior clients and influencing conversations beyond the communications brief
  • Strong creative judgment and experience partnering with creative teams
  • Commercial mindset, including experience growing client relationships and contributing to new business
  • Experience leading people and working across multidisciplinary teams and markets
  • Strong cultural intelligence, research instincts, and storytelling skills
  • Ability to operate as a regional leader and hands-on strategist
  • Fluent English and Spanish

Edelman Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Edelman and has not been reviewed or approved by Edelman.

  • Healthcare Strength — Benefits are described as comprehensive, with health plans commonly framed as a strong part of the overall package. Mental and physical well-being programs are also emphasized as meaningful support.
  • Flexible Benefits — Work flexibility is positioned as a standout, including hybrid routines and a “Work From Anywhere” option for part of the year. Flexible public holidays are also highlighted as adding practical choice to how time is used.
  • Retirement Support — Retirement offerings such as a 401(k) match (and pension-style contributions in some markets) are consistently presented as a solid component of total rewards. This tends to improve overall package value even when base pay feels less competitive.

Edelman Insights

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The Company
HQ: New York, NY
6,475 Employees
Year Founded: 1952

What We Do

Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead, act with certainty and earn the lasting trust of their stakeholders. We develop powerful ideas and tell magnetic stories that move at the speed of news, make an immediate impact, transform culture and spark movements. Since our founding in 1952 by Dan Edelman, we have remained an independent, family-run company. We use our profits to strengthen our business, provide our employees with opportunities to grow, advance our industry, and serve as a responsible citizen of the world. Every day, we strive to live and work by a long-held set of core values: the pursuit of excellence, the freedom to be curious, the courage to do the right thing, and a commitment to improving society. Edelman is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities

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