Brand Specialist

The Brand Specialist plays an integral role on the Red Bull Canada Marketing team, taking the lead in developing all creative brand and event identities (logos, key visuals), media plans and executional tools to support regional/national events and audience content. The ability to effectively collaborate across Red Bull Canada’s respective specialist marketing functions (Sports, Culture, Media Network, Field Marketing, Sales) and in managing global/external stakeholders will be key to success. In addition, the ideal candidate will have a passion for creative development and how it translates to an effective onsite/execution and media strategy, attention to detail, sharp project management skills and the ability to balance the needs of internal stakeholders with the needs of the brand and consumer.

CREATIVE DEVELOPMENT

Build and develop communication flow between Red Bull Canada and external creative agency; establish strong rapport to ensure Red Bull brand standards are adhered to in the ideation and development phases of all creative.

Lead the briefing in and developing of new visual identities; logo creation, key visual development, advertising campaign creative assets, and promotional materials.

Correspond with HQ to ensure Global creative masters for all event and field activation are adhered to and adapted to the Canadian market.

Work closely with the Event and Field Marketing managers to ensure promotional and executional phases of event campaigns have brand support including on-site event branding.

PROJECT MANAGEMENT

Be the Brand point of contact for the Field and cross functional partners with regard to all event and activation related projects; coach on brand guidelines, best practices, and creative and advertising updates and insights.

Create and communicate brand plans for event kick-offs, project status updates, and post-evaluation and learning presentations.

Initiate the creative and advertising scope and timelines in the planning phase of the event calendar; adapt budgets and projects accordingly throughout the year.

Effectively plan, manage, and deliver projects and campaigns on time and within budget.

Evaluate post analysis of campaigns to share key learnings with the broader marketing team and to adapt and evolve future campaigns.

AGENCY & STAKEHOLDER MANAGEMENT

Identify and define advertising objectives in collaboration with marketing specialist functions and field teams in order to inform effective media and creative briefs.

Lead briefing to external media agency to strategize, develop and implement effective advertising campaigns; connect with creative agency, local Red Bull content team, and/or Global team to develop or adapt creative requirements to fulfill campaign.

Evaluate post analysis of campaigns to share key learnings with the broader marketing team and to adapt and evolve future campaigns.

Ensure strong inter-department collaboration for 360 marketing plan alignment.

3(+) years experience in Brand Marketing, ideally with lifestyle brand experience in field marketing or event management.

Degree in Commerce or Marketing preferred.

Proven track record in collaborating with cross functional teams.

Proficiency in the art and science of insights—equally comfortable in the worlds of data analysis and creative storytelling.

Expert in PowerPoint and Excel.

Exposure to creative, media or translation agencies.

Strong eye for creative.

Innovative and solution-oriented mindset; strong analytical skills.

Strong work ethic & self-motivated; must be able to work independently.

Exceptional project management ability; staying organized, managing multiple projects and keeping on top of the details a must.

Red Bull Canada is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs.