As the Brand Specialist – Consumer Activation, you'll lead and support impactful in-store and digital promotions, working closely with Marketing, Off-Premise, and On-Premise teams. You'll transform data into actionable insights, creating engaging consumer activation ideas and plans that seamlessly connect Red Bull's marketing and sales efforts. Join us to drive exciting and effective consumer experiences that elevate our brand!
Job DescriptionINSIGHTS, PLANNING AND SELL-IN
Analyze quantitative and qualitative data to create actionable strategies and executions.
Collaborate with Marketing, Off-Premise Category Team, Key Account Managers, and On-Premise Marketing to identify unique consumer activation angles that boost distribution, sales, and digital brand engagement.
Assist in creating and managing the annual consumer activation calendar.
Work with the Marketing network, including Sports & Culture, to find scalable assets for consumers.
Develop and present customer sell-in documents with compelling consumer stories, in collaboration with Off-Premise and On-Premise teams.
Coordinate closely with the International HQ team to align plans.
PROJECT MANAGEMENT & EXECUTION
Effectively manage Consumer Activation projects, from objective setting, agency briefing, project timeline management, to final execution.
Cross-functional collaboration with internal functions (Marketing network, Off- & On-Premise team, Finance, HQ counterparts), and also agency partners.
POST ACTION REVIEW
Lead daily, monthly & quarterly analysis of activation performance using necessary tracking tools.
Provide review and implication via scheduled reporting and/or ad hoc analysis as needed for business.
QualificationsAt least 3 - 5 years of brand and retail, brand marketing experience or equivalent marketing experience.
Language: Native level Japanese, business level English.
Basic knowledge and experience of managing B to C brand marketing (FMCG brand experience plus), particular in collaboration with Sales team.
Experience in planning and executions of marketing campaigns & consumer promotions.
Strong project management and interpersonal skill – be able to take the “driver seat” and lead internal & external stakeholders to deliver quality output within the timeline.
High standard of integrity with a passion for the brand and commitment to Red Bull values with “Entrepreneurial” mindset.
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What We Do
Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
