The Role
Execute marketing campaigns, in-store merchandising, and consumer activation (sampling) to build brand awareness and drive trial. Maintain outlet visibility, report consumer trends, and build relationships with store owners and staff across grocery, convenience, on-premise, HoReCa, e-commerce, and B2B channels.
Summary Generated by Built In
The Brand Representative is responsible for building brand awareness, driving consumer engagement, and ensuring excellent brand visibility and in-store execution across Grocery, Convenience, On-Premise, HoReCa, E-commerce, and B2B channels.
Key Responsibilities
- Execute the company marketing campaigns, promotions, and consumer activation programs.
- Drive product trial and sampling activities to increase consumer awareness and purchase intent.
- Provide timely feedback on consumer trends and customer preferences.
- Maintain high-quality merchandising and visibility in all assigned outlets.
- Build strong relationships with store owners, managers, and outlet staff.
Requirements
- Bachelor's Degree or HND in Marketing, Business Administration, Communications, or a related field.
- Minimum of 1–3 years of experience in brand activation, merchandising, sales support, within the FMCG space
- Experience working with consumer brands, beverages, or retail environments is preferred.
- Strong interpersonal and communication skills.
- Can work independently and as part of a team
Skills Required
- Bachelor's Degree or HND in Marketing, Business Administration, Communications, or related field
- 1-3 years experience in brand activation, merchandising, or sales support within FMCG
- Experience working with consumer brands, beverages, or retail environments
- Strong interpersonal and communication skills
- Ability to work independently and as part of a team
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The Company
What We Do
Alan&Grant is a People Development Company creating innovative HR & Organisational Development Solutions for result-driven organizations, focusing on improving performance and aligning the workforce.
