Brand Planning & Channel Visibility Manager
Location: Ciudad de México
Job Purpose
The Brand Planning & Channel Visibility Manager is a senior orchestration and enablement role within the House of Tequila Brand Architecture & Activation ecosystem.
Working in close partnership with the Brand Architecture & Activation Manager, this role ensures that brand architecture, portfolio and activation strategies are translated into clear global planning frameworks, channel priorities and visibility solutions that markets can execute effectively.
While Brand Architecture & Activation defines the strategic “what” and “why,” this role owns the “how, where and when”; driving planning discipline, channel clarity, POS excellence and market readiness.
Sitting at the intersection of strategy, insights, budgets and execution, the role ensures our brands invest where it matters most and show up with consistency, impact and efficiency across channels.
Responsibilities
A. Global Brand Planning & Portfolio Enablement
- Lead the global brand planning rhythm (IBP, QBRs, brand reviews), in alignment with Brand Architecture & Activation priorities.
- Consolidate market brand plans and performance into clear global overviews, implications and recommendations.
- Partner with Insights and Finance to track SKU, format and channel performance, feeding portfolio and prioritization discussions led by A&A.
- Identify gaps, overlaps and execution risks across markets, channels and formats.
- Translate strategic portfolio direction into clear planning guidance and investment focus for markets.
B. Competitive & Category Intelligence
- Maintain a structured view of the competitive landscape across visibility, activation, pricing and packaging.
- Own a quarterly category & visibility pulse, combining market intelligence, trade observations and execution learnings.
- Translate insights into clear implications for brand architecture, activation and channel execution.
- Act as a key input provider and sparring partner for A&A and Comms teams.
C. Shopper & POS Execution Leadership
- Develop and operationalize global channel visibility frameworks across on-trade, off-trade and e-commerce, based on brand architecture and activation strategies.
- Translate brand and activation strategies into practical channel playbooks: what to prioritize, where to invest, and how to execute.
- Lead the end-to-end development of global POS ranges (briefing, design coordination, production and rollout).
- Ensure POS solutions balance impact, consistency, scalability, sustainability and cost efficiency.
- Own and continuously optimize the global POS catalogue (visuals, specs, MOQs, sustainability credentials).
D. Budget Ownership & Process Excellence
- Own global POS and visibility budgets, including forecasting, POs and invoicing.
- Provide regular spend visibility and performance perspectives by channel and market cluster.
- Drive simplification and continuous improvement of planning, tracking and reporting tools.
- Identify opportunities to improve efficiency, value creation and speed to market.
E. Cross-Functional & Market Collaboration
- Act as a primary operational partner to the Brand Architecture & Activation Manager, ensuring strategic direction is translated into executable systems and tools.
- Partner closely with A&A, Comms, Advocacy and Innovation teams to ensure alignment between strategy, assets and channel deployment.
- Serve as the main global point of contact for markets on planning, visibility and POS guidance.
- Capture market execution learnings, visuals and results to build a strong global best-practice loop.
Job Requirements
Academic (Qualifications) & Professional experience required
- Bachelor’s degree in Marketing, Business, Communication, Design or related field.
- 6–7 years of experience in brand marketing, activation, visibility, packaging or related roles, ideally within spirits or premium FMCG.
- Proven experience leading complex projects end-to-end, beyond coordination.
- Strong understanding of on-trade, off-trade and e-commerce environments.
- Experience working with global markets, agencies and suppliers.
- Comfortable owning budgets, timelines and execution decisions.
- Fluent in English (Spanish a strong plus).
Job Posting End Date:
Target Hire Date:
2026-02-16Target End Date:
Skills Required
- Bachelor's degree in Marketing, Business, Communication, Design or related field
- 6-7 years of experience in brand marketing, activation, visibility, packaging or related roles
- Proven experience leading complex projects end-to-end
- Strong understanding of on-trade, off-trade and e-commerce environments
- Experience working with global markets, agencies and suppliers
- Comfortable owning budgets, timelines and execution decisions
- Fluent in English (Spanish a strong plus)
Pernod Ricard Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Pernod Ricard and has not been reviewed or approved by Pernod Ricard.
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Healthcare Strength — Pay and benefits are described as strong overall, supported by comprehensive medical, dental, and vision coverage alongside life and disability insurance. Wellbeing support is reinforced through mental-health resources and broader wellness programming.
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Retirement Support — Retirement benefits are positioned as a standout part of the package, including a 401(k) with a match and an additional profit-sharing contribution for eligible employees. A legacy defined-benefit pension is also referenced for certain earlier hires, adding depth to long-term financial support.
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Parental & Family Support — Family-related benefits are unusually broad, including paid parental leave, paid caregiver leave, backup child/elder care resources, and adoption/surrogacy reimbursement. Additional supports such as Milk Stork and fertility/ART coverage further strengthen family-building coverage.
Pernod Ricard Insights
What We Do
Pernod Ricard is a convivial, responsible and successful global wine and spirits group and the #1 premium spirits organisation in the world. The Group represents 240 premium brands available in more than 160 countries. We are 18,500 exceptionally talented people worldwide with our own salesforce in 73 countries. Our portfolio is one of the most comprehensive in the market with every major category of wine and spirits, providing Pernod Ricard with a unique competitive advantage. To keep growing our business, transforming our industry and making a positive impact on the world, we believe in the power of human connection. Creating ‘convivialité’ is our business and our raison d’être. As ‘créateurs de convivialité’, our purpose is to turn every social interaction into a genuine, friendly and responsible experience of sharing. We believe there can be no convivialité with excess and strive to be sustainable and responsible at every step, from grain to glass.
