Brand Operations Manager

JOB SUMMARY:
 

The Brands Operations Manager supports the development, execution, and optimization of brand programs across Choice Hotels’ Upper Midscale, Midscale, and Value brands. This role translates strategic direction into scalable initiatives that enhance guest experience and drive owner profitability. Working cross-functionally, the Manager leads program lifecycles from concept to rollout, ensuring alignment with business goals. The position reports to the Director of Brand Operations and does not have direct reports.

RESPONSIBILITIES:

• Lead end-to-end development of brand initiatives that support strategic goals and deliver measurable impact.
• Build project plans, align cross-functional teams, and manage timelines and deliverables.
• Partner with internal teams and vendors to design, test, and refine programs using consumer insights and operational feedback.
• Develop success metrics and reporting mechanisms to track program performance.
• Drive activation of brand programs across multiple hotel segments, ensuring consistency and operational excellence.
• Create tools and communication strategies to support program rollout and adoption.
• Monitor implementation progress and recommend optimizations based on performance data.
• Serve as a strategic liaison for franchisees and internal partners, ensuring alignment and responsiveness to field needs.

QUALIFICATIONS:
 

Employment Experience

• Minimum 5 years of relevant experience, with at least 2+ years of project management experience, preferably in the hospitality industry.
• Proven experience leading hospitality-related initiatives that improve performance and guest satisfaction.

Technical Skills

• Proficient in Microsoft Office Suite (Outlook, Word, Excel, PowerPoint).
• Comfortable with digital project management tools.

Additional Skills & Competencies

• Strong analytical and strategic thinking skills.
• Excellent communication and stakeholder engagement abilities.
• Ability to manage multiple priorities in a fast-paced environment.
• Deep understanding of hotel operations and franchise business models.

Education Requirements

• Bachelor’s degree in Hospitality Management, Business Administration, Marketing, or related field; or equivalent combination of education and work experience.
• PMP certification or formal training in brand strategy or operations leadership is a plus.

SALARY RANGE:
 

The salary range for this position is $98,000 to $115,000 annually. In addition to the annual salary, this role is eligible for an annual bonus based on the terms of Choice's Management Incentive Plan (MIP),  
 

The pay range listed is for this position and is what Choice Hotels reasonably expects to pay. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs. 

NOTE:

This position is not eligible for relocation assistance or sponsorship.

Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few:

• Competitive compensation and benefits, including medical, dental, and vision coverage
• Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
• Financial benefits for retirement and health savings
• Employee recognition programs
• Discounts at Choice hotels worldwide

About Choice

Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We’re the hotel company for those who choose to bet on themselves — the striver, the dreamer, the entrepreneur — because that’s who we are, too.

At Choice, we are united by the simple belief that tomorrow will be even better than today — for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward — giving our work at Choice a purpose larger than our business.

Our corporate office locations:

North Bethesda, MD — Located at Pike & Rose, our worldwide headquarters is less than 15 miles from Washington, D.C., one block away from the North Bethesda Metro station, with easy access to I-495, complimentary parking, electronic charging stations, restaurants and retail.

Scottsdale, AZ — Located at the northwest corner of Loop 101, the Scottsdale office is home to our technology, eCommerce and customer service organizations, with easy access to complimentary parking, electronic charging stations, restaurants and retail.

Minneapolis, MN — Select roles are based in our Minneapolis office on Highway 394, near the intersection with Highway 100, only five minutes from downtown.

Field/Remote — Select roles designated as field/remote will require associates to work from a home office, connecting virtually with Choice team members and leadership on Zoom, with possible required travel depending on the role.  

Choice’s Cultural Values

Welcome and Respect Everyone | Be Bold | Be Quick | Listen | Be Curious | Show Integrity

Choice’s Leadership Principles

Act with Intention | Lead with Authenticity | Grow & Deliver